Table of Contents
Overview
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- What you need to know
- Definition
Executive Summary
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- The issues
- Millennials see less clarity between meals and snacks
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- Figure 1: Snacking attitudes, “It’s hard to distinguish between snack and meal options on a menu,” by generation, March 2017
- Income can play a role toward healthy snack interest
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- Figure 2: Snack pairings, by household income, March 2017
- Frozen yogurt loses momentum compared to traditional yogurt
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- Figure 3: Snack pairings, March 2017
- The opportunities
- More consumers are snacking throughout the day
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- Figure 4: Snacking frequency, 2015-17, January 2015 and March 2017
- Women crave a snack break
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- Figure 5: Snack motivators, by gender, March 2017
- Snack trends emerge in a social media world
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- Figure 6: Snacking attitudes, by generation, March 2017
- What it means
The Market – What You Need to Know
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- Retail builds upon snacking convenience
- Is that Instagram worthy?
- Experience versus convenience
Market Perspective
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- Retail caters to convenience with a fresh spin
- Foodservice snacking is no longer defined by traditional restaurant elements
Market Factors
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- The Instagram impact can’t be ignored
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- Figure 7: Instagram usage, at least daily, by generation, March 2017
- Social media and snacking behavior
- Health claims and the clean label
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- Figure 8: Health claims, December 2016
Key Trends – What You Need to Know
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- Food waste gets a new life in snacks
- Snacks straight to your door
- Everything natural
What’s Working?
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- Seasonal snacks
- Eco-friendly snacks and beverages from the inside and out
- Detailed flavor descriptions + presentation
What’s Struggling?
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- Defining a snack
- Artificial anything
What’s Next?
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- Grab-and-Go restaurants
- Chef inspired prepared snacks
- Snacks on demand
The Consumer – What You Need to Know
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- Millennials are super snackers
- The sweet and salty flavor combo is not fading
- Hispanics demonstrate snacking variety
Made-to-order Snack Purchase Locations
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- QSRs lead in snack purchases among foodservice snackers
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- Figure 9: Made-to-order snack purchases in foodservice, March 2017
- Men purchase snacks from a variety of locations
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- Figure 10: Made-to-order snack purchases in foodservice, by gender, March 2017
- Bakeries and fast casuals drive increased snacking interest from younger consumers
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- Figure 11: Made-to-order snack purchases in foodservice, by age, March 2017
- Hispanics demonstrate snacking variety
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- Figure 12: Made-to-order snack purchases in foodservice, by race, Hispanic origin and area, March 2017
Snacking Frequency
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- Consumers are snacking more throughout the day
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- Figure 13: Snacking frequency, 2015-17, January 2015 and March 2017
- Figure 14: Snack attributes by occasion, March 2017
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- Figure 15: Snacking frequency, by made-to-order snack consumers, March 2017
Super Snacker Profile
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- Younger consumers are a snacking demographic
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- Figure 16: Super snackers (snack four or more times a day), by age, March 2017
- Urban environments cater to Millennial snacking trends
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- Figure 17: Super snackers (snack four or more times per day), by urban, suburban and rural Millennials, March 2017
- Parents are snacking to relieve stress and take a break
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- Figure 18: Super snackers, by parents and nonparents, March 2017
Motivators for Consuming Snacks
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- The treat mentality remains strong
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- Figure 19: Snack motivators, March 2017
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- Figure 20: Healthy snack attribute by snacking occasion, March 2017
- Give me a break…
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- Figure 21: Snack motivators, by gender, March 2017
- Are Millennials oversaturated with a treat yourself mentality?
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- Figure 22: Snack motivators, by generation and Black and non-Black consumers, March 2017
- Hispanics are social snackers
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- Figure 23: Snack motivators, “to socialize with friends and family,” by Hispanic origin, March 2017
Snack Purchase Motivators
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- Healthy snacks lead in purchase motivation
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- Figure 24: Snack purchase motivators, March 2017
- Targeting women with health trends
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- Figure 25: Snack purchase motivators, by gender, March 2017
- Millennials lack a clear motivator for purchasing snacks
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- Figure 26: Snack purchase motivators, by generation, March 2017
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- Figure 27: Snack purchase motivators, by parents and nonparents, March 2017
Flavor Opportunities
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- Sweet and salty remain leading flavor profiles
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- Figure 28: Snack flavor preferences, March 2017
- Smoke and spice flavor profiles appeal to men
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- Figure 29: Snack flavor preferences, by gender, March 2017
- Hispanics enjoy rich and creamy flavor profiles
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- Figure 30: Snack flavor preferences, by Hispanic origin, March 2017
- Millennials want health…or do they?
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- Figure 31: Snack flavor preferences, by Millennials, March 2017
Snack Attitudes
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- Beverages gain snack momentum
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- Figure 32: Snacking attitudes, March 2017
- The dividing line between a meal and a snack
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- Figure 33: Snacking attitudes, “It’s hard to distinguish between snack and meal options on a menu,” by generation, March 2017
- The social generation
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- Figure 34: Snacking attitudes, by generation, March 2017
- iGens have a sweet spot for beverage-based snacks
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- Figure 35: Snacking attitudes, by iGens and Millennials, March 2017
- Hispanic Millennials are a core snacking demographic
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- Figure 36: Snacking attitudes, by Hispanic and Hispanic non-Millennials, March 2017
- FSRs can cater to leisurely snacks
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- Figure 37: Snacking attitudes, by gender, March 2017
- Protein and price point
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- Figure 38: Snacking attitudes,” i enjoy snacks that are protein-rich,” by household income, March 2017
Snack Pairings
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- Fruits, nuts and cheese lead in snack interest
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- Figure 39: Snack pairings, March 2017
- Traditional yogurt wins favor with younger consumers
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- Figure 40: Snack pairings, by age, March 2017
- Women crave healthy pairings
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- Figure 41: Snack pairings, by gender, March 2017
- Coffee and pastries cater to socialization
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- Figure 42: Snack pairings, by snack motivator, March 2017
- An income divide for healthier snack profiles
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- Figure 43: Snack pairings, by household income, March 2017
Appendix – Data Sources and Abbreviations
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- Data sources
- Consumer survey data
- Abbreviations and terms
- Abbreviations
- Terms
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