“Changes in leisure activity participation and spending indicate that consumers are choosing quality over quantity when it comes to drinking and dining out. Increased voucher usage also reflects that Brits are keen to keep up their leisure habits but seeking ways to make this more affordable.” – Helen Fricker, Senior Leisure Analyst
“Changes in leisure activity participation and spending indicate that consumers are choosing quality over quantity when it comes to drinking and dining out. Increased voucher usage also reflects that Brits are keen to keep up their leisure habits but seeking ways to make this more affordable.” – Helen Fricker, Senior Leisure Analyst
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Helen is an Associate Director for Leisure at Mintel. Prior to joining Mintel she has worked at various Market Research agencies starting at him!, the shopper insight specialists, back in 2010. Her time agency side has exposed her to a vast range of household names covering FMCG and Retail, Transportation and Service providers, and most recently Health and Fitness. She has a Psychology degree and spent her final year studying and working alongside top Sports Psychologists.
