Table of Contents
Overview
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- What you need to know
- Products covered in this Report
Executive Summary
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- The market
- Consumer spending to grow by 15% between 2017-22
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- Figure 1: Consumer spending on petcare, 2012-22
- Diverse market with wide range of products
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- Figure 2: Market for petcare and accessories, by segment, 2017 (est)
- Stable population of pets in the UK
- Companies and brands
- Pets at Home captures 44% share of petcare
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- Figure 3: Distribution of pet accessories, by retailer, 2017 (est)
- Huge array of petcare brands
- Human traits shape petcare innovation
- The consumer
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- Figure 4: Pet accessory purchases, April 2017
- 34% spent £1-20 in the last month
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- Figure 5: Spend on pet accessories in the last month, April 2017
- 41% bought pet accessories online
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- Figure 6: In-store or online purchasing for pet accessories, April 2017
- Pets at Home attracts 52% of purchasers
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- Figure 7: Retailers used for pet accessories, April 2017
- Wide choice and cheapest prices attract shoppers
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- Figure 8: Factors influencing choice of retailer for pet accessories, April 2017
- 56% agree that pets appreciate new accessories
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- Figure 9: Attitudes regarding pet accessories, April 2017
- What we think
Issues and Insights
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- How much will online shopping for pet accessories grow in the next five years?
- The facts
- The implications
- Are consumers buying into technical products for their pets?
- The facts
- The implications
- Is there scope in petcare retailing for another major pet specialist?
- The facts
- The implications
The Market – What You Need to Know
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- Treating pets as part of the family drives market growth
- Positive outlook for petcare
- Diverse market with six main elements
- Pet ownership remains steady
- Diverse range of retailers in the petcare market
Market Size and Forecast
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- Positive outlook for pet accessories
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- Figure 10: Consumer spend on petcare, 2012-22
- Flat market conditions once inflation is removed
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- Figure 11: Consumer spend on petcare accessories, 2012-22
- Forecast methodology
Market Segmentation
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- Diverse market with wide range of products
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- Figure 12: Market for petcare and accessories, by segment, 2017 (est)
- More style and bigger sizes for pet beds and cages
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- Figure 13: Market for pet beds and housing, by segment, 2017 (est)
- Innovative products and automation for feeding pets
- Sundries dominated by cat litter
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- Figure 14: Market for pet sundries, by segment, 2017 (est)
- Stylish clothes, collars, leads and harnesses
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- Figure 15: Market for apparel, collars and leads, by segment, 2017 (est)
- Low cost imports drive volume for toys
- Mental stimulation for pets
- Cat scratching posts enjoy style innovation
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- Figure 16: Market for dog and cat toys, by segment, 2017 (est)
- Fish keeping an absorbing hobby
- Pet health
- Flea and worm treatments boosted by OTC products
- Awareness of dental care growing
- Supplements £37 million
- Toiletries
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- Figure 17: Market for pet healthcare, by segment, 2017 (est)
Market Drivers
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- Pet population in the UK
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- Figure 18: Household ownership of pets, 2017
- Private renters less likely to own pets
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- Figure 19: Dog and cat ownership, by household tenure, April 2017
- Pets are part of the family
Channels to Market
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- Diverse range of retailers in the petcare market
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- Figure 20: Distribution of pet accessories, by retailer, 2017 (est)
- New store openings are the engine for growth at Pets at Home
- Different customer journeys for commodity, impulse and considered purchases
- Distribution trends show gains by Pets and Home and Pureplay retailers
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- Figure 21: Distribution of pet accessories, by retailer, 2013-16 (est)
Companies and Brands – What You Need to Know
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- Pets at Home is 10 times larger than its closest rival
- Superstore operators experimenting with high street alternatives
- Pet Supermarket is the largest online specialist
- Pets at Home is the most profitable business
- Huge array of petcare brands
- Human traits shape petcare innovation
- Automation and technical developments emerging in the pet market
- Tapping into emotions
Companies and Brands
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- Retailers
- Pet specialists dominated by Pets at Home
- Pet Supermarket is the largest online pureplay
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- Figure 22: Pet retailers, turnover (excl VAT), 2011/12-2016/17
- Poor levels of profitability for online sellers
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- Figure 23: Pet retailers, operating profit, 2011/12-2016/17
- Pets at Home is a high margin business
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- Figure 24: Pet retailers, operating margin, 2011/12-2016/17
- Most chains have added to store numbers
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- Figure 25: Pet retailers, store numbers, 2011/12-2016/17
- Pets at Home generates the highest sales per outlet
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- Figure 26: Pet retailers, sales per store, 2011/12-2016/17
- Suppliers and brands
- Fragmented market place
- Healthcare brands
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- Figure 27: Examples of healthcare companies and brands, 2017
- Brands of pet products
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- Figure 28: Examples of pet product brands, 2017
Competitive Strategies
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- Pets at Home is the dominant multiple
- Added services are driving growth for Pets at Home
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- Figure 29: Pets at Home, product mix, by value, 2016-17
- New store formats for Pets at Home
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- Figure 30: Barkers, pet accessories display, 2017
- Grocers focus on foods and treats
- Bargain retailing continues to grow
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- Figure 31: The Pet Hut, 2017
- Emergence of online specialists
Launch Activity and Innovation
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- Catering for the needs of dogs on the go
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- Figure 32: Ruffwear cooling range, 2017
- More automatic feeders and toys for pets
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- Figure 33: Petsafe automated litter box, 2017
- Now dogs and cats can enjoy a tipple
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- Figure 34: Wine for cats and dogs, 2017
- Chiming with owners on an emotional level
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- Figure 35: Toiletries by House of Paws, 2017
- Beauty products for dogs
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- Figure 36: Toiletries by Animology, 2017
- Chews for dogs ‘with a sweet tooth’
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- Figure 37: Human flavours in dog chews, 2017
- Eco friendly petcare
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- Figure 38: Earthy Pawz, Wooden dog toy, 2017
- Pets made welcome in holiday accommodation
- A dog ‘hub’ that occupies and trains your dog while you are away
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- Figure 39: CleverPet wi-fi connected hub, 2017
- Amazon new pet bundle
Advertising and Marketing Activity
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- Low level of advertising spend
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- Figure 40: Total above-the-line, online display and direct mail advertising expenditure on petcare, 2012-16
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- Figure 41: Main monitored advertising spend on petcare, by advertiser, 2012-16
- Television accounts for 42%
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- Figure 42: Main monitored advertising spend on petcare, by media type, 2016
- Nielsen Ad Intel coverage
The Consumer – What You Need to Know
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- Play things top the list of pet product purchases
- £43 spent on average in the last month
- 41% of shoppers bought things online
- Pets at Home is widely used
- Cheaper prices and wide range dominate factors in choice of store
- Pets appreciate new things
- Keeping up with style trends
- Pet technology is becoming popular
Purchases of Pet Accessories
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- 84% of pet owners bought accessories
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- Figure 43: Pet accessory purchases, April 2017
Spend on Pet Accessories
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- £43 spent each month
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- Figure 44: Spend on pet accessories in the last month, April 2017
In-store or Online Purchasing for Pet Accessories
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- Online shopping especially prevalent in London
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- Figure 45: In-store or online purchasing for pet accessories, April 2017
- Higher spenders tend to have bought more online
Retailers Used for Pet Accessories
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- Pets at Home attracts over half of shoppers
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- Figure 46: Retailers used for pet accessories, April 2017
Factors Influencing Choice of Retailer for Pet Accessories
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- Consumers want a wide choice and cheaper prices
- Expert staff appeals to high income shoppers
- Loyalty points count
- Take the dog shopping
- Convenient parking
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- Figure 47: Factors influencing choice of retailer for pet accessories, April 2017
Attitudes Regarding Pet Accessories
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- People like to buy things for their pets
- Keeping up with style trends
- Pet technology is becoming popular
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- Figure 48: Attitudes regarding pet accessories, April 2017
- Three main types of pet owner
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- Figure 49: Typologies, by attitude to pet accessories, April 2017
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Consumer research methodology
Appendix – Market Size and Forecast
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- Forecasts by segment
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- Figure 50: Consumer spending on pet accessories, 2012-22
- Figure 51: Consumer spending on pet health, 2012-22
- Forecast methodology
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