What you need to know

The travel market continues to benefit from a strong US economy and continued interest in travel. 30% of adults are enrolled in a frequent travel program, with frequent flyer and hotel loyalty/rewards programs boasting the highest memberships. As travel loyalty programs innovate to provide a wider variety of ways to accrue and redeem points and miles, members are still most interested in rewards that help reduce travel costs.

Definition

For the purposes of this Report, Mintel uses the terms frequent travel programs (FTPs) and travel loyalty programs interchangeably and defines them as programs through which members can accrue rewards for travel with participating providers and redeem these for future benefits. Programs considered include:

  • Hotel loyalty rewards programs

  • Airline frequent flyer programs

  • Car rental rewards programs.

This Report builds on analysis presented in Mintel’s Frequent Travel Programs – US, June 2015. Readers may also be interested in Mintel’s Hotels and Accommodations – May, 2017; Regional Tourism – US, April 2017; Travel Booking – US, May 2016; and Millennial Travelers – US, April 2016.

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