Table of Contents
Introduction and Abbreviations
-
-
- Figure 1: Product descriptions: margarines and spreads, 1999
-
Executive Summary
Market Drivers
-
-
- Figure 2: PDI and consumer expenditure, at constant prices, 1990-2003
- Figure 3: UK population, by age group, 1994-2003
-
Market Size and Trends
-
-
- Figure 4: UK per capita consumption of yellow fats, by broad category, 1992-97
- Figure 5: UK retail sales of yellow fats, by volume and value, 1994-99
-
Market Segmentation
-
-
- Figure 7: UK retail sales of spreads and margarines, by volume and value, 1994-99
- Figure 8: UK retail sales of spreads and margarines, by type, by value, 1996 and 1998
- Figure 9: UK retail sales of butter, by volume and value, 1994-99
-
The Supply Structure
-
-
- Figure 10: Manufacturers' shares in the margarines and spreads market, 1996 and 1998
- Figure 11: Manufacturers' share in the butter market, 1996 and 1998
-
Advertising - Above the Line
-
-
- Figure 12: Main monitored media advertising expenditure on yellow fats, 1994-98
- Figure 13: Main monitored media advertising expenditure on selected yellow fats, by sector by brand, 1998
-
Promotion - Below the Line
Distribution
-
-
- Figure 14: UK retail distribution of yellow fats, 1994-98
-
The Consumer
-
-
- Figure 15: Users of yellow fats, 1994-98
- Figure 16: Users of soft margarine, low-fat/dairy spreads and packet margarine, by weight of usage, 1994-98
- Figure 17: Users of butter, by weight of usage, 1994-98
- Figure 18: Purchasing of yellow fats, December 1996 and March 1999
- Figure 19: Purchasing of yellow fats, by netted product categories, December 1996 and March 1999
- Figure 20: Purchasers of netted categories of yellow fats, by demographic sub-group, March 1999
- Figure 21: Factors affecting the purchase of yellow fats, March 1999
- Figure 22: Factors affecting purchase of yellow fats, by demographic sub-group, March 1999
- Figure 23: Further factors affecting purchase of yellow fats, by demographic sub-group, March 1999
- Figure 24: Factors affecting yellow fats purchase, by product buyers, March 1999
-
The Future
Forecast
Back to top