Table of Contents
Introduction and Abbreviations
Executive Summary
Market Factors
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- Figure 1: More households, more papers: number of UK households and SPHs, and mean household size, 1994-99
- Figure 2: Trends and projections in the age structure of the UK adult population, 1994-2002
- Figure 3: PDI and consumer expenditure, 1994-2000
- Figure 4: UK unemployment levels, 1994-2003
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Market Size and Segmentation
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- Figure 6: Regional newspaper advertising revenue, by type of advertising, 1994-98
- Figure 7: Regional newspaper classified advertising revenue, by type, 1994-98
- Figure 8: Total local and regional newspaper market, by type of title, by weekly circulation, July 1999
- Figure 9: Total number of regional newspaper titles, 1982-99
- Figure 10: Percentage changes in regional newspaper circulation, January-June, 1995-99*
- Figure 11: Percentage of regional newspaper titles showing circulation growth, January-June 1995-99*
- Figure 12: Number of newspaper titles, by ISBA region, 1999
- Figure 13: Average regional newspaper cover prices, by type, selected years, 1980-98
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The Supply Structure
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- Figure 14: Top ten regional newspaper publishers, by circulation, 1996 and 1999*
- Figure 15: Total top ten UK regional newspaper publishers' number of titles and weekly circulation, July 1999
- Figure 17:
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Advertising and Promotion
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- Figure 18: Main monitored media advertising expenditure on regional newspapers, 1994-99
- Figure 19: Main monitored media advertising expenditure on regional newspapers, by top ten spenders, by title, 1995-98
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Distribution
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- Figure 20: Shares in retail distribution of regional newspapers*, by volume, by type of outlet, 1999
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The Consumer
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- Figure 21: Local and regional newspaper readership, September 1999
- Figure 22: Readership and non-readership of local and regional newspapers, by demographic sub-group, September 1999
- Figure 23: Selected aspects sought, by type of regional paper read, September 1999
- Figure 24: Selected aspects sought, where newspaper is delivered, by type of paper delivered, September 1999
- Figure 25: Main aspects sought from local and regional newspapers, by readers only, by demographic sub-group, September 1999
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The Future
Forecast
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