Table of Contents
Overview
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- What you need to know
- Definition
Executive Summary
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- The issues
- Discount supermarkets receive modern, health forward updates
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- Figure 1: Food sales at home and away from home, December 2015-December 2016
- Fast food faces a customization struggle
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- Figure 2: Interest in customizable menu items from 2016 to 2017, by iGens and Millennials, February 2016 and March 2017
- Urban and suburban Millennials are not one and the same
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- Figure 3: Consumer attitudes toward QSRs, by urban and suburban Millennials, March 2017
- The opportunities
- Target iGens with speciality beverages
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- Figure 4: QSR beverage preferences, by iGens and Millennials, March 2017
- Parents are a key demographic for basic coffee offerings
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- Figure 5: QSR beverage preferences, by parent and nonparent, March 2017
- Fast food has tradition on its side
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- Figure 6: Trust toward QSR Menu Claims, March 2017
- What it means
The Market – What You Need to Know
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- Lunch becomes a core area of competition
- Delivery is changing the game
- An opportunity to bring back play
Market Perspective
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- Delivery has changed what convenience means
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- Figure 7: Reasons for having restaurant food delivered, June 2016
- Starbucks and grocery stores compete with the QSR space to target the lunch crowd
- Life – An Informal Affair Trend
Market Factors
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- The evolving definition of play for parents and kids
- Affordable grocery stores cater to health forward food trends
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- Figure 8: Food sales at home and away from home, December 2015-December 2016
Key Trends – What You Need to Know
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- The power of social media
- Regional menu items provide local appeal
- The operations behind automation
What’s Working?
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- Regional dishes go national
- Defining a fast food core in an evolving foodservice landscape
- A social media identity
What’s Struggling?
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- Value in a competitive landscape
- Breakfast gets competitive
What’s Next?
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- Automation requires new operational logistics
- Clean label commitments
The Consumer – What You Need to Know
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- Soda leads in beverage interest
- Consumers are satisfied with fast food quality and consistency
- Claims can have a different meaning for every generation
Visitation by Chain
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- McDonald’s leads in visitation
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- Figure 9: QSR visitation by chain, March 2017
- Men are a target consumer, but don’t count out women
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- Figure 10: QSR visitation by chain, by gender, March 2017
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- Figure 11: QSR visitation by chain, by gender and age, March 2017
- Taco Bell appeals to younger consumers
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- Figure 12: QSR visitation by chain, by generation, March 2017
- Higher income consumers are a demographic to watch
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- Figure 13: Any QSR visitation, by income, March 2017
- Taco Bell and Arby’s share a similar demographic
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- Figure 14: visitation to QSR Chains, by Taco Bell Visitors, March 2017
- Parents rely on fast food
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- Figure 15: QSR visitation by chain, by parent and nonparent, March 2017
- Hispanics are core fast food consumers
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- Figure 16: QSR visitation by chain, by Hispanic origin, March 2017
QSR Beverage Preferences
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- Soda leads in fast food beverage preferences
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- Figure 17: QSR beverage preferences, March 2017
- Iced tea appeals to women
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- Figure 18: QSR beverage preferences, by gender, March 2017
- Parents love coffee
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- Figure 19: QSR beverage preferences, by parent and nonparent, March 2017
- iGens care about the specialty beverages
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- Figure 20: QSR beverage preferences, by iGens and Millennials, March 2017
Satisfaction across QSR Chains
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- Overall satisfaction for McDonald’s, Taco Bell and Arby’s
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- Figure 21: Key drivers of satisfaction with QSRs, March 2017
- Taco Bell delivers in innovation
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- Figure 22: Key drivers of satisfaction with Taco Bell, March 2017
- McDonald’s struggles with innovation and health
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- Figure 23: Key drivers of satisfaction with McDonald’s, March 2017
- Arby’s drives satisfaction with menu variety
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- Figure 24: Key drivers of satisfaction with Arby’s, March 2017
Trust toward Menu Item Claims
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- Classic and Traditional are the most trusted claims for fast food
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- Figure 25: Trust toward QSR Menu Claims, March 2017
- What claims are really on the menu?
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- Figure 26: QSR menu item claims, Q1 2015-Q1 2017
- Figure 27: QSR menu item claims, Q1 2015-Q1 2017
- Women need increased proof for natural claims
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- Figure 28: Trust toward select QSR Menu Claims, by gender, March 2017
- Claims have a different meaning for every generation
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- Figure 29: Trust toward QSR Menu Claims, by generation, March 2017
- Blacks lean toward the homestyle claim
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- Figure 30: Trust toward QSR Menu Claims, by blacks and non-blacks, March 2017
- Hispanic Millennials trust the handcrafted approach
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- Figure 31: Trust toward QSR Menu Claims, by Hispanic Millennials and non-Hispanic Millennials, March 2017
- Taco Bell defines signature menu items
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- Figure 32: Trust toward QSR Menu Claims, by QSR chain, March 2017
Attitudes toward QSRs
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- Convenience remains key area of focus for fast food
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- Figure 33: Consumer attitudes towards QSRs, by generation, March 2017
- Coffee presents opportunity
- Men value the fast food experience more than women
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- Figure 34: Consumer attitudes towards QSRs, by gender, March 2017
- Coffee happy hours can appeal to Hispanic consumers
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- Figure 35: Consumer attitudes towards QSRs, by Hispanic origin, March 2017
- Happy hour anyone?
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- Figure 36: Consumer attitudes towards QSRs, by age, March 2017
QSR Menu Preferences
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- The healthy challenge
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- Figure 37: Menu preferences at QSRs from 2016-2017, February 2016 and March 2017
- Women care about healthy sides and men care about premium ingredients
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- Figure 38: Menu preferences at QSRs, by gender, March 2017
- Healthy sides versus fried sides
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- Figure 39: Interest in healthy and fried sides from 2016 to 2017, by iGens and Millennials, February 2016 and March 2017
- Offering customization in moderation
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- Figure 40: Interest in customizable menu items from 2016 to 2017, by iGens and Millennials, February 2016 and March 2017
- Sauce on the side…
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- Figure 41: QSR menu preferences, by parents and non-parents, March 2017
- Can organic and fast food work together?
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- Figure 42: QSR menu preferences from 2016 to 2017, by race and Hispanic origin, March 2017
A Look into Millennials
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- Don’t count out urban Millennials
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- Figure 43: QSR visitation by chain, by urban and suburban Millennials, March 2017
- Delivery presents opportunity with Millennials
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- Figure 44: Consumer attitudes toward QSRs, by urban and suburban Millennials, March 2017
- Basic coffee fits the bill
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- Figure 45: Interest in QSR beverages, by Millennial parental status, living location and income level, March 2017
- Signature versus premium
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- Figure 46: Trust toward QSR Menu Claims, by Millennial parental status, living location and income level, March 2017
Appendix – Data Sources and Abbreviations
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- Data sources
- Consumer survey data
- Abbreviations
- Abbreviations
- Terms
Appendix – Consumer
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- Figure 47: Distribution of generations, by hispanic origin, 2017
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Appendix – Key Driver Analysis
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- Interpretation of results
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- Figure 48: Level of satisfaction with Taco Bell, McDonald’s, and Arby’s – Key driver output, March 2017
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- Figure 48: Level of satisfaction with Taco Bell – Key driver output, March 2017
- Figure 49: Level of satisfaction with McDonald’s – Key driver output, March 2017
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- Figure 50: Level of satisfaction with Arby’s – Key driver output, March 2017
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