Table of Contents
Introduction and Abbreviations
Executive Summary
Market Drivers
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- Figure 1: Trends in personal disposable income and consumer expenditure, 1993-2003
- Figure 2: Long term trends in UK per capita* consumption of alcohol, 1975-95
- Figure 3: Per capita consumption of wine in selected countries, by country, by volume, 1970-97
- Figure 4: Demographic changes in the UK adult population, by age group, 1993-2003
- Figure 5: UK excise duty rates on spirits, 1990-98
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Market Size and Trends
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- Figure 6: UK sales of dark spirits, 1993-98
- Figure 7: UK sales of dark spirits by type, by volume and at constant prices, 1993-98
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The Supply Structure
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- Figure 12: UK imports of whisky, by country of despatch, by volume, 1994-97
- Figure 13: UK blended Scotch brand shares, by volume, 1993-98
- Figure 14: UK brandy brand shares, by volume, 1993-98
- Figure 15: UK dark rum brand shares, by volume, 1993-98
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Advertising and Promotions
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- Figure 17: Main monitored media advertising on dark spirits*, by major brand, 1997 and 1998
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Distribution
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- Figure 18: UK distribution of dark spirits, 1993-98
- Figure 19: Retail distribution of dark spirits, by type, 1998
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The Consumer
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- Figure 20: Weight of usage of whisky spirits, 1994 and 1998
- Figure 21: Drinking of Scotch whisky, by demographic sub-group, 1994-98
- Figure 22: Drinking of malt whisky, by demographic sub-group, 1994-98
- Figure 23: Weight of usage of brandy, 1994-98
- Figure 24: Drinking of brandy, by demographic sub-group, 1994-98
- Figure 25: Weight of usage of dark and golden rum, 1994-98
- Figure 26: Drinking of dark and golden rum, by demographic sub-group, 1994-98
- Figure 28: Attitudes to Scotch and Irish whiskies, April 1997 and November 1998
- Figure 29: Attitudes to Scotch and Irish whiskies, by demographic sub-group, November 1998
- Figure 30: Agreement and disagreement with statement regarding supermarket own label brands, by demographic sub-group, November 1998
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The Future
Forecast
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