Table of Contents
Introduction and Abbreviations
Executive Summary
Market Drivers
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- Figure 1: Ailments suffered from in the last 12 months, by gender and age, 1998
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Market Size and Trends
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- Figure 2: UK retail sales of complementary medicines, 1993-98
- Figure 3: Retail sales of complementary medicines, by sector, 1994-98
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Market Segmentation
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- Figure 4: Retail sales of herbal medicines, 1993-98
- Figure 5: Retail sales of homoeopathic remedies, 1993-98
- Figure 6: Retail sales of aromatherapy essential oils, 1993-98
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Company Performance and Strategy
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- Figure 7: Manufacturers' shares in licensed herbal medicines, 1996 and 1998
- Figure 8: Manufacturers' shares in OTC homoeopathic remedies, 1996 and 1998
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Advertising and Promotion
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- Figure 9: Main monitored media advertising expenditure on complementary medicines, 1994-98
- Figure 10: Main monitored media advertising expenditure, by top brands, 1998
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Distribution
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- Figure 11: Retail sales of herbal and homoeopathic medicines, by type of outlet, 1994-98
- Figure 12: Retail sales of aromatherapy essential oils, by type of outlet, 1994-98
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The Consumer
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- Figure 13: Conditions considered suitable for treating with alternative medicines, September 1996 and November 1998
- Figure 14: Conditions considered suitable for treatment with alternative medicines, by demographic sub-group, November 1998
- Figure 15: Conditions considered suitable for treatment with alternative medicines, by demographic sub-group, November 1998
- Figure 16: Agreement/disagreement with statement: 'I would like to use alternative or homoeopathic medicines more often, but I am unsure which product to buy', November 1998
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The Future
Forecast
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- Figure 17: Forecast of the UK complementary medicines market, 1998-2003
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