Table of Contents
Introduction and Abbreviations
Executive Summary
Market Size and Trends
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- Figure 5: Household consumption of bread, by volume and per capita, 1993-98
- Figure 6: UK retail value sales of bread, 1993-98
- Figure 7: UK retail value sales of bread, by source, 1996 and 1998
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Market Segmentation
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- Figure 8: UK volume sales of bread, by type, 1994-98
- Figure 9: UK retail value sales of bread, by type*, 1994-98
- Figure 10: UK retail value sales of plant bread, 1996 and 1998
- Figure 11: UK retail volume sales of white bread, by type, 1994-98
- Figure 12: UK retail value sales of white bread (wrapped), 1996 and 1998
- Figure 13: UK retail volume sales of brown/wholemeal bread, by type, 1994-98
- Figure 14: UK retail volume sales of brown/wholemeal bread, by specific type, 1998*
- Figure 15: UK value sales of brown/wholemeal bread (wrapped), 1996 and 1998
- Figure 16: UK volume consumption of French and Vienna bread, 1993-98
- Figure 17: UK retail value sales of plant Continental and speciality breads, 1993-98
- Figure 18: UK value sales of speciality bread (plant) by type, 1994-98
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The Supply Structure
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- Figure 19: Total UK bread market, by type of production, 1994-98
- Figure 20: Brand/manufacturer shares in the UK plant bread market, by value, 1996 and 1998
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Advertisng and Promotion
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- Figure 21: Main monitored media advertising expenditure on bread, 1994-98*
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Distribution and Merchandising
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- Figure 22: UK retail value sales of bread, by type of outlet, 1996 and 1998
- Figure 23: Number of in-store bakeries by grocery multiple in the UK, 1992 and 1998
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The Consumer
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- Figure 24: Weekly use of bread, 1996-98
- Figure 25: Use of bread by frequency and by demographic sub-group, 1998
- Figure 26: Heavy users of bread, by age and socio-economic status, 1996 and 1998
- Figure 27: Most often used bread, by type, 1996 and 1998
- Figure 28: Most often used bread, by weight of usage of user, 1998
- Figure 29: Types of Continental or speciality bread bought in the last three months, 1997 and 1998
- Figure 30: Most popular types of speciality bread purchased, by demographic sub-group, November 1998
- Figure 31: Bread bought from a high street bakery in the last three months, July 1998
- Figure 32: Breads bought from a high street bakery in the last three months, by demographic group, July 1998
- Figure 33: Breads bought from a supermarket ISB in the last three months, July 1998
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The Future
Forecast
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- Figure 34: Forecast of the UK bread market, by type, 1998-2003
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