Table of Contents
Overview
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- What you need to know
- Products covered in this Report
- Excluded
Executive Summary
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- The market
- Strong growth in value expected to continue
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- Figure 1: Best- and worst-case forecast of UK retail value sales of colour cosmetics, 2011-21
- Companies and brands
- Trends drive innovation
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- Figure 2: New product development in the colour cosmetics category, by sub-category, January 2014-March 2017
- Diversity is a theme in 2016
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- Figure 3: Manufacturer shares in the UK colour cosmetics market, 2016
- The consumer
- Purchase of face make-up is on the rise
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- Figure 4: Buying base make-up, May 2016 and March 2017
- Lipstick purchase also gains momentum
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- Figure 5: Buying face colour make-up, May 2016 and March 2017
- Gel/UV nail polish becomes more popular
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- Figure 6: Buying nail colour make-up, May 2016 and March 2017
- Make-up motivations differ by age
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- Figure 7: Reasons for using make-up, March 2017
- Make-up drives confidence
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- Figure 8: Emotional impact of wearing make-up, March 2017
- Bold eyebrows are still on trend
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- Figure 9: Usage and interest in make-up trends, March 2017
- Guidance could drive trial
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- Figure 10: Attitudes towards make-up trends, March 2017
- In-store environments are important
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- Figure 11: Sources of information, March 2017
- What we think
Issues and Insights
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- Diversity is the colour of the season
- The facts
- The implications
- A category that is trend led rather than innovation led
- The facts
- The implications
The Market – What You Need to Know
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- A category showing strong growth
- Face and lip segments show greatest growth
- In-store environments entice shoppers
- Teenage market could be a focus in future
- More women in employment presents opportunities
Market Size and Forecast
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- Colour cosmetics continues strong growth
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- Figure 12: UK retail value sales of colour cosmetics, at current and constant prices, 2011-21
- Continued growth predicted
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- Figure 13: Best- and worst-case forecast of UK retail value sales of colour cosmetics, 2011-21
Market Segmentation
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- Face and lips were focus in 2016
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- Figure 14: UK retail value sales of colour cosmetics, by sector, 2015-16
- Eyes see a smaller rise despite greater purchase
Channels to Market
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- Department stores up their game
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- Figure 15: UK retail value sales of colour cosmetics, by outlet type, 2015-16
- Combining digital and in-store environments
- Appealing to savvy shoppers
Market Drivers
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- Teenage market will see a boost
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- Figure 16: Trends in age structure of the UK female population, 2011-21
- Employment rates on the rise
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- Figure 17: Employment and unemployment by gender, 2011-21
- Fitness beauty sees more focus
- Busy routines
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- Figure 18: Daily beauty and grooming priorities related to facial appearance amongst women, December 2016
- Significance of the in-store environment
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- Figure 19: Selected attitudes towards purchasing beauty, October 2016
- Buying premium as a treat
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- Figure 20: Reasons for choosing premium brands over mass, October 2016
- Tools and make-up go hand-in-hand
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- Figure 21: Attitudes towards make-up brushes and applicators, August 2016
Companies and Brands – What You Need to Know
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- Prestige sector shows strong growth
- Multi-use products see a rise in 2016
- Trends drive innovation
- Social media influencers are sought after in 2016
- Diversity central to advertising
- New brands have strong positioning in prestige sector
Market Share
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- Prestige outgrows mass-market
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- Figure 22: Mass-market and prestige sales of colour cosmetics, 2015-16
- L’Oréal shows biggest value growth
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- Figure 23: Manufacturer shares in the UK colour cosmetics market, 2015 and 2016
Launch Activity and Innovation
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- Increase in multi-use products
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- Figure 24: New product development in the colour cosmetics category, by sub-category, January 2014-March 2017
- Figure 25: Examples of multi-use cosmetic launches, 2016
- 2017: the year of colour correction
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- Figure 26: Examples of colour correcting launches, 2016
- Nails continue to decline in focus
- Targeting the halal market
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- Figure 27: Muslim Girl care package featuring Tuesday In Love, February 2017
- Category focuses on range extensions
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- Figure 28: New product development in the colour cosmetics category, by launch type, January 2014-March 2017
- Figure 29: Examples of glitter/metallic launches in 2016
- Innovating for convenience
- No make-up make-up drives claims
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- Figure 30: Fastest growing and fastest declining claims in the colour cosmetics category, 2015-16
- Diversity is a theme in 2016
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- Figure 31: New product development in the colour cosmetics category, by top 8 ultimate companies and other, 2016
Advertising and Marketing Activity
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- Advertising sees rise in expenditure
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- Figure 32: Total above-the-line, online display and direct mail advertising expenditure on colour cosmetics, January 2014-March 2017
- Figure 33: L’Oréal Paris Beauty Squad, September 2016
- Eyes and lips are focus for advertising
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- Figure 34: Total above-the-line, online display and direct mail advertising expenditure on colour cosmetics, by sub-category, January 2014-March 2017
- Diversity is the colour of the season…
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- Figure 35: Total above-the-line, online display and direct mail advertising expenditure on colour cosmetics, by leading advertisers and other, 2016
- …but how true is it?
- Nielsen Ad Intel coverage
Brand Research
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- Brand map
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- Figure 36: Attitudes towards and usage of selected brands, March 2017
- Key brand metrics
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- Figure 37: Key metrics for selected brands, March 2017
- Brand attitudes: established brands earn trust
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- Figure 38: Attitudes, by brand, March 2017
- Brand personality: mass-market brands are considered accessible
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- Figure 39: Brand personality – Macro image, March 2017
- Prestige brands have more to prove
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- Figure 40: Brand personality – Micro image, March 2017
- Brand analysis
- Too Faced headline
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- Figure 41: User profile of Too Faced, March 2017
- Bobbi Brown scores well even without Bobbi Brown
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- Figure 42: User profile of Bobbi Brown, March 2017
- Revlon risks being unappealing
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- Figure 43: User profile of Revlon, March 2017
- H&M Beauty has low differentiation
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- Figure 44: User profile of H&M Beauty, March 2017
- MUA is a fun brand
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- Figure 45: User profile of MUA, March 2017
- Rimmel has broad appeal
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- Figure 46: User profile of Rimmel, March 2017
- Huda Beauty brand image influenced by Huda Kattan
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- Figure 47: User profile of brand, March 2017
- Kat Von D scores high for differentiation despite being new
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- Figure 48: User profile of Kat Von D, March 2017
The Consumer – What You Need to Know
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- Purchase of make-up sees a rise
- Make-up needs differ even amongst Millennials
- Make-up drives confidence
- Eyebrows remain on trend, and contouring overtakes nail art
- The in-store environment is important
Purchase of Make-up
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- Purchase of face make-up is on the rise
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- Figure 49: Buying base make-up, May 2016 and March 2017
- Lipstick sees a boost in usage
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- Figure 50: Buying face colour make-up, May 2016 and March 2017
- Gel/UV nail polish sees a rise in purchase
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- Figure 51: Buying nail colour make-up, May 2016 and March 2017
Reasons for Using Make-up
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- Young women are driven to create specific looks
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- Figure 52: Selected reasons for using make-up, by youngest and oldest demographics, March 2017
- Millennials are diverse
- Tired vs youthful
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- Figure 53: Using make-up to look less tired and to look youthful, by age, March 2017
- It’s all about being natural
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- Figure 54: Using make-up to subtly enhance natural features and to create a bold/dramatic look, by age, March 2017
- Usage drops significantly in over 55s
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- Figure 55: Non-usage of make-up, by age, March 2017
Emotional Impact of Colour Cosmetics
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- Make-up makes women feel confident
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- Figure 56: Emotional impact of wearing make-up, by 16-24s, March 2017
- Young women use make-up to feel empowered
Make-up Trends
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- Eyebrows remain on trend
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- Figure 57: Usage and interest in make-up trends, March 2017
- Contouring overtakes nail art for young women
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- Figure 58: Usage of make-up trends, by 16-24s, March 2017
- Older women show interest in trends
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- Figure 59: Interest in make-up trends, by oldest demographics, March 2017
- Opportunities for trial products
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- Figure 60: Attitudes towards make-up trends, March 2017
- Offering better guidance
Sources of Information
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- In-store and traditional advertising is important for older women
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- Figure 61: Use of in-store environment, TV and print advertising as sources of information, by age, March 2017
- Younger women look online
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- Figure 62: Use of the internet as sources of information, by age, March 2017
- Friends as influencers
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- Figure 63: Friends/relatives as a source of information, by age, March 2017
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Consumer research methodology
- Forecast methodology
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