What you need to know
Despite Brexit having a knock-on effect on the value of the Pound UK consumers continue to seek out holidays abroad. The overseas holiday market in terms of volume has grown by 6.7%, slightly slower than the 9.9% seen in 2015. However, the winter market is performing ahead of this at an estimated 12.9%. Although the volume of trips has increased, the number of UK consumers who are holidaying has not. This indicates that holidaymakers are going on more trips per year.
The range of destinations that UK consumers are visiting for winter sun has reduced as political unrest is still present in previously popular resorts. This has resulted in increased demand for Spain, its islands, Portugal, and long-haul destinations.
Europe suffered from another winter season of very late snowfall which has negatively impacted many ski resorts. It indicates that these businesses need to think about ways to cater to holidaymakers who are non-skiers in a bid to attract a different type of clientele.
Covered in this Report
This Report covers all winter holidays abroad, which are trips including an overnight stay, whether they are short breaks of one to three nights or longer holidays of four or more nights, both in European and non-European countries. Winter holidays taken in the UK are not included.
