Table of Contents
Introduction and Abbreviations
Executive Summary
Market Drivers
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- Average number of midday meals per week per child aged 5-14 years, 1996 and 1999
- PDI and consumer expenditure, at constant prices, 1995-2005
- UK population, by age group, 1995-2005
- UK population, by socio-economic grouping, 1995-2005
- Composition of households in the UK, by number of persons, 1995-2004
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Market Size and Trends
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- UK household consumption of bread*, by volume and per capita, 1995-2000
- UK retail sales of bread*, by value, 1995-2000
- UK retail value sales of bread, by source, 1996-2000
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Market Segmentation
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- UK retail volume sales of bread, by type, 1998-2000
- UK retail value sales of bread, by type, 1998-2000
- UK retail value sales of plant bread, by type, 1998 and 2000
- UK retail volume sales of white bread, by type, 1998-2000
- UK retail value sales of white bread, by type, 1999-2000
- UK retail volume sales of brown/wholemeal bread, by type, 1998-2000
- UK retail value sales of brown/wholemeal bread, by type, 1998-2000
- UK volume consumption of French and Vienna bread, 1995-2000
- UK retail value sales of plant Continental and speciality breads, 1995-2000
- UK value sales of speciality bread (plant), by type, 1996-2000
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The Supply Structure
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- UK bread market, by type of production, 1996-2000
- Brand/manufacturer shares in the UK plant bread market, by value, 1998-2000
- Selected new launches and product innovations in the bread market, 2000/01
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Advertising and Promotion
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- Main monitored media advertising expenditure on bread and bakeries*, 1996-2000
- Main advertisers within bread, 1999-2000
- Selected below-the-line promotion on bread, January and February 2001
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Distribution
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- UK retail value sales of bread, by type of outlet, 1996-2000
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The Consumer
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- Weekly use of bread, 1996-2000
- Use of bread, by frequency and by demographic sub-group, 2000
- Heavy users of bread, by age and socio-economic status, 1996-2000
- Most often used bread, by type, 1996-2000
- Most often used bread, by weight of usage, 2000
- Types of Continental or speciality bread bought in the last three months, November 1998 and December 2000
- Most popular types of speciality bread purchased, by demographic sub-group, November 2000
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The Future
Forecast
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- Forecast of the UK retail bread market, by value, 2000-05
- Forecast of the UK retail bread market, by volume, 2000-05
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