Table of Contents
Overview
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- What you need to know
- Products covered in this report
Executive Summary
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- The market
- Football and machines keep market in growth
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- Figure 1: Forecast of consumer expenditure in betting shops, 2011/12-2021/22
- Spinning still winning
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- Figure 2: UK betting shops gross gambling yield (GGY), by segment, 2014/15-2016/17
- March of the machines under regulatory threat
- Companies and brands
- Merger makes a new market leader
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- Figure 3: UK betting shop numbers, by operator, November 2016
- The consumer
- EUROs preach to the converted
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- Figure 4: Betting shop visiting habits, February 2017
- Football for the young – but racing retains females’ fancy
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- Figure 5: Betting shop activities, March 2015-February 2017
- Shop visitors tuned in to potential of TV
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- Figure 6: Interest in future participation in betting shop activities, February 2017
- Multichannel players expand online repertoires
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- Figure 7: Betting shop visitors’ online gambling habits, February 2016-February 2017
- Low-hanging fruit has all been picked
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- Figure 8: Incentives for online gamblers to visit betting shops, February 2017
- What we think
Issues and Insights
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- Is there a low-stakes future for betting shop gaming machines?
- The facts
- The implications
- How can sports TV improve betting shops’ ratings?
- The facts
- The implications
The Market – What You Need to Know
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- Football and machines keep market in growth
- Spinning still winning
- Shop numbers slip again
- Government review threatens machines’ future
Market Size and Forecast
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- Machines manufacture growth as betting stems decline
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- Figure 9: Consumer expenditure in betting shops, 2011/12-2021/22
- Forecast
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- Figure 10: Forecast of consumer expenditure in betting shops, 2011/12-2021/22
- Forecast methodology
Market Segmentation
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- Spinning still winning
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- Figure 11: UK betting shops gross gambling yield (GGY), by segment, 2014/15-2016/17
- Back-to-back victories for football betting
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- Figure 12: Change in value of OTC betting segments, 2014/15-2015/16
Market Drivers
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- Fewer shops for punters to visit
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- Figure 13: UK betting shop numbers, March 2012-September 2016
- Machine stakes in the spotlight
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- Figure 14: Gaming machine GGY, by machine category, 2015-16
- Problem gambling frontline still drawn at betting shop door
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- Figure 15: Reported participation in betting shop activities by clients of the GamCare problem gambling service, 2015/16
- New technologies promoting more ways to play
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- Figure 16: Shares of Ladbrokes’ betting shop sports betting stakes, by source, 2015-16
- Help (for and from) the aged
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- Figure 17: Past-year betting shop visitors, by age, February 2017
Companies and Brands – What You Need to Know
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- Ladbrokes Coral the new market leader
- Omnichannel slots offer betting shop bonus
- EURO 2016 heats up competition
- Customers sign up for multichannel memberships
Market Share
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- Merger makes a new market leader
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- Figure 18: UK betting shop numbers, by operator, November 2016
Launch Activity and Innovation
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- Same game, different place
- A new view for the shop window
- Virtual sports go back in time
- Knowledge is power
Advertising and Marketing Activity
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- Competition focused on football’s EUROs
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- Figure 19: Leading UK betting shop operators’ total above-the line, online display and direct mail advertising expenditure, 2014-16
- Print pulls ahead
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- Figure 20: UK betting shop operators’ above-the line, online display and direct mail advertising expenditure, by media type, 2014-16
- Sponsorship stand-off favours football
- Nielsen Ad Intel coverage
Company Profiles
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- Ladbrokes Coral
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- Figure 21: Ladbrokes Coral retail KPIs, 2015-16
- William Hill
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- Figure 22: William Hill retail KPIs, 2015-16
- Betfred
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- Figure 23: Betfred KPIs, 2015-16
- Paddy Power Betfair
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- Figure 24: Paddy Power Betfair retail KPIs, 2015-16
The Consumer – What You Need to Know
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- EUROs bring more of the same
- Football for the young but racing retains female fans
- Shop visitors tuned in to potential of TV
- Multichannel players expand online repertoires
- Mobile incentives appeal to more affluent player groups
Betting Shop Visiting
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- EUROs preach to the converted
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- Figure 25: Betting shop visiting habits, February 2017
- Technology enables a more human touch
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- Figure 26: Lapsed and potential betting shop visitors, by age, February 2017
Betting Shop Activities
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- Horses and football draw different crowds
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- Figure 27: Betting shop activities, March 2015-February 2017
- Multichannel the blueprint for a multi-product approach
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- Figure 28: Participation in betting shop activities, by participation in other betting shop activities, February 2017
Future Interest in Betting Shop Activities
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- A multichannel approach to betting shop TV
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- Figure 29: Interest in future participation in betting shop activities, February 2017
- More sports in the frame
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- Figure 30: Future interest in betting on sports other than horseracing and football, by current participation in betting shop activities, February 2017
Online Gambling
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- Betting shop visitors branch out online
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- Figure 31: Betting shop visitors’ online gambling habits, February 2016-February 2017
Incentives to Multichannel Play
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- Low hanging fruit has all been picked
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- Figure 32: Incentives for online gamblers to visit betting shops, February 2017
- Targeting sports bettors an automatic choice
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- Figure 33: Incentives to betting shop visiting, by experience of online gambling, February 2017
Appendix
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- Data sources
- Abbreviations
- Fan chart forecast
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- Figure 34: Forecast of consumer expenditure in betting shops, 2016/17-2021/22
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