Table of Contents
Introduction and Abbreviations
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- Definition
- Consumer research
- ACORN
- Abbreviations
Summary of Key Report Findings
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- High level of market activity
- A crowded market
- Major brands remain dominant
- Growth of the premium/authentic sector
- Product development and innovation
- Technological impact on the delivery market
- Is pasta past it?
- More pizza and pasta restaurant users
- Young and pre-/no family consumers are key
- Older and more affluent consumers are attracted to authentic and premium concepts
- Brand loyalty
- Mixed influences for the future
Market Factors
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- Rising consumer expenditure and personal disposable income
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- Figure 1: UK consumer expenditure and expenditure on restaurants, cafés etc, at current prices, 1998-2006
- Affluent consumers are prone to spending…
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- Figure 2: Average weekly eating out expenditure, by income decile, 2001/02
- …and eating out frequently
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- Figure 3: Frequency of eating out, by socio-economic group, November 2003
- An increasingly affluent population
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- Figure 4: Structure of the UK adult population, by socio-economic group, 1998-2006
- Changes in the age structure of the UK
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- Figure 5: Changes in the UK population structure, by age group, 1998-2006
- Lifestage changes
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- Figure 6: Changes in the UK population structure, by lifestage, 1998-2006
- Supermarket and convenience store development
- The Internet
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- Figure 7: Internet penetration, March 1998-July 2003
- Other technological developments
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- Figure 8: UK multichannel households, by platform, 1998-2003
Market Size and Trends
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- Figure 9: The pizza and pasta restaurant market*, 1998-2003
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- Figure 10: The UK eating out market versus the burger, fried chicken and pizza/pasta markets and consumer expenditure, at current prices, 1998-2003
- Key market trends
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Market Segmentation
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- Eat-in versus takeaway/home delivery
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- Figure 11: A comparison of the eat-in and takeaway/delivery pizza markets, 1998-2003
The Supply Structure
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- Figure 12: Pizza and pasta chain operators with over 50 outlets, by outlet numbers, 2000-03/04
- ASK Central plc
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- Figure 13: ASK Central plc, financial performance, 2000-02
- Deep Pan Pizza Company
- Domino’s Pizza UK & IRL plc
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- Figure 14: Domino’s company and restaurant performance, 2000-02
- Papa John’s/Perfect Pizza
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- Figure 15: Papa John's International Inc, group and international division performance, 2000-02
- PizzaExpress plc
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- Figure 16: PizzaExpress, company and restaurant performance, 2000-02
- Pizza Hut (UK)
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- Figure 17: Whitbread Group plc, restaurant division performance, 2000/01-2002/03
- The Restaurant Group (formerly City Centre Restaurants)
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- Figure 18: Financial performance of The Restaurant Group plc, high street restaurants division, 2000-02
- Tragus Holdings Ltd – Bella Pasta
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Advertising, Promotion and E-Commerce
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- Advertising and promotional activity
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- Figure 19: Advertising expenditure, by restaurant brand, 2003
- E-commerce
The Consumer
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- Figure 20: Pizza/pasta restaurants visited or ordered a takaway from in the last three months, 1997-2003
- Who visits pizza and pasta restaurants?
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- Figure 21: Users and non-users of pizza/pasta restaurants, by gender, age and socio-economic group, November 2003
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- Figure 22: Users and non-users of pizza/pasta restaurants, by lifestage, Mintel’s Special Groups, presence of children and working status, November 2003
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- Figure 23: Users and non-users of pizza/pasta restaurants, by region and ACORN categories, November 2003
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- Figure 24: Users and non-users of pizza/pasta restaurants, by media usage, supermarket usage and commercial TV viewing, November 2003
- Who uses the top pizza/pasta restaurants?
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- Figure 25: Top four pizza/pasta restaurants and outlets, by gender, age and socio-economic group, November 2003
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- Figure 26: Top four pizza/pasta restaurants and outlets, by lifestage, Mintel’s Special Groups, presence of children and working status, November 2003
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- Figure 27: Top four pizza/pasta restaurants and outlets, by region and ACORN categories, November 2003
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- Figure 28: Top four pizza/pasta restaurants and outlets, by media usage, supermarket usage and commercial TV viewing, November 2003
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Consumer Attitudes and Targeting Opportunities
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- Figure 29: Attitudes towards pizza and pasta restaurants/takeaways and the food served, by pizza/pasta eaters in the last three months, 2001 and 2003
- Attitudes towards the food and menus at pizza/pasta restaurants
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- Figure 30: Attitudes towards food and menus at pizza/pasta restaurants, by gender, age and socio-economic group, November 2003
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- Figure 31: Attitudes towards food and menus at pizza/pasta restaurants, by lifestage, Mintel’s Special Groups, presence of children and working status, November 2003
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- Figure 32: Attitudes towards food and menus at pizza/pasta restaurants, by region and ACORN categories, November 2003
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- Figure 33: Attitudes towards food and menus at pizza/pasta restaurants, by media usage, supermarket usage and commercial tv viewing, November 2003
- Attitudes towards the restaurant/service at pizza/pasta restaurants
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- Figure 34: Attitudes towards the restaurant and service at pizza/pasta restaurants, by gender, age and socio-economic group, November 2003
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- Figure 35: Attitudes towards the restaurant and service at pizza/pasta restaurants, by lifestage, Mintel’s Special Groups, presence of children and working status, November 2003
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- Figure 36: Attitudes towards the restaurant and service at pizza/pasta restaurants, by region and ACORN categories, November 2003
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- Figure 37: Attitudes towards the restaurant and service at pizza/pasta restaurants, by media usage, supermarket usage and commercial tv viewing, November 2003
- Attitudes towards pizza/pasta restaurants by usage
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- Figure 38: Attitudes towards pizza/pasta restuarants, by users and non-users, November 2003
- Attitudes towards pizza/pasta restaurants by brand
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- Figure 39: Attitudes towards pizza/pasta restuarants, by the top three brands and other pizza/pasta restaurants, November 2003
- Pizza Hut
- Domino’s
- PizzaExpress
- Pizza/pasta brand loyalty
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- Figure 40: Pizza/pasta brand loyalty, by gender, age and socio-economic group, November 2003
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- Figure 41: Pizza/pasta brand loyalty, by lifestage, Mintel’s Special Groups, presence of children and working status, November 2003
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- Figure 42: Pizza/pasta brand loyalty, by region and ACORN categories, November 2003
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- Figure 43: Pizza/pasta brand loyalty, by media usage, supermarket usage and commercial TV viewing, November 2003
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- Figure 44: Pizza/pasta brand loyalty, by outlets purchased from, November 2003
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- Figure 45: Pizza/pasta brand loyalty, by attitudes towards pizza/pasta restaurants, November 2003
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The Future
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- Growth in affluence a positive indicator
- Increasingly difficult trading environment
- Delivery/takeaway will grow more strongly than eat-in
- Demographics point to a downturn in demand
- More technological advances
- Outlet numbers set to grow further…
- …but the availability of sites may be a constraining factor
- Consolidation of brands possible
- The emergence of convenience stores
Forecast
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- Figure 46: Forecast of the pizza and pasta market, by sector, 2003-07
- Convenience drives growth
- Factors incorporated
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