Table of Contents
Introduction and Abbreviations
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- Definitions
- Consumer research
- Lifestage and Special Groups
- Abbreviations
Summary of Key Report Findings
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- Something of a luxury
- An industry under pressure
- Leisure travel picks up the slack
- Some consolidation in supply side
- Consumer attitudes harden
- Future – bad, then good?
Market Factors
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- Macroeconomic outlook
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- Figure 1: Selected macroeconomic indicators, 1998-2003
- Holiday-taking
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- Figure 2: Domestic and overseas holidays and expenditure, 1998-2003
- Holiday destinations
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- Figure 3: British holidays overseas, by region, 2000-02
- Inclusive versus independent
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- Figure 4: Inclusive versus independent holidays abroad, 1998-2003
- The Internet
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- Figure 5: Internet penetration, March 1998-July 2003
- Penetration of car ownership
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- Figure 6: Car ownership per household, 2002 and 2003
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- Figure 7: Car ownership levels, by region, 2002
- Gender split of driving licence holders
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- Figure 8: Full car driving licence holders, by gender, 1975/76-1999/2001
Market Size and Trends
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- Figure 9: Total UK car and van hire market, 1998-2003
- Figure 10: Car hire market penetration, by use, UK, 1998-2003
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Market Segmentation
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- Corporate vs leisure
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- Figure 11: Car and van hire market in the UK, by customer type, 1999-2002
- Airport vs downtown
- Budget vs luxury
- Owned fleet vs franchise versus broker
The Supply Structure
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- Hertz
- Marketing strategy
- Avis Europe
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- Figure 12: Avis Europe, operating results, 1999-2002
- Marketing strategy
- Europcar
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- Figure 13: Europcar, operating results, 2001 and 2002
- Marketing strategy
- ANC (Alamo and National Car Rental)
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- Figure 14: ANC, operating results, 2000-02
- Other companies
- Holiday Autos
- easyCar
The Consumer
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- Figure 15: Vehicle hire, 2001 and 2003
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- Figure 16: Holiday car hire, by demographic sub-group, October 2003
- Londoners lead holiday car hire
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- Figure 17: Holiday car hire, by region, presence of children, working and marital status, October 2003
- Families and third agers crucial to holiday car hire market
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- Figure 18: Holiday car hire, by lifestage, Mintel’s Special Groups and ACORN categories, October 2003
- Internet – an important channel
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- Figure 19: Holiday car hire, by media channel, supermarket usage and commercial TV viewing, October 2003
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Consumer Attitudes and Targeting Opportunities
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- Consumers’ attitudes
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- Figure 20: Attitudes towards holiday car hire, 2001 and 2003
- Positive attitudes towards car hire
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- Figure 21: Positive attitudes towards holiday car hire, by demographic sub-group, October 2003
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- Figure 22: Positive attitudes towards holiday car hire, by region, presence of children, marital and working status, October 2003
- Third agers want to escape crowds
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- Figure 23: Positive attitudes towards holiday car hire, by lifestage, Mintel’s Special Groups and ACORN category, October 2003
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- Figure 24: Positive attitudes towards car hire, by media channel, supermarket usage and commercial TV viewing, October 2003
- Attitudes towards choosing and booking car hire
- Branding does not always bring reassurance
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- Figure 25: Attitudes towards choosing and booking car hire, by demographic sub-group, October 2003
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- Figure 26: Attitudes towards choosing and booking car hire, by region, presence of children, marital and workng status, October 2003
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- Figure 27: Attitudes towards choosing and booking car hire, by lifestage, Mintel’s Special Groups and ACORN category, October 2003
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- Figure 28: Attitudes towards choosing and booking car hire, by media channel, supermarket usage and commercial TV viewing, October 2003
- Negative attitudes towards car hire
- Hidden extras and safety are major concerns
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- Figure 29: Negative attitudes towards holiday car hire, by demographic sub-group, October 2003
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- Figure 30: Negative attitudes towards holiday car hire, by region, presence of children, marital and working status, October 2003
- Families are concerned about safety standards
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- Figure 31: Negative attitudes towards holiday car hire, by lifestage, Mintel’s Special Groups and ACORN categories, October 2003
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- Figure 32: Negative attitudes towards holiday car hire, by media channel, supermarket usage and commercial TV viewing, October 2003
- Car hire target groups and opportunities
- Adventurous explorers (25% of the sample)
- Holiday users (12% of the sample)
- Nervous consumers (32% of the sample)
- Uninterested (31% of the sample)
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- Figure 33: Car hire target groups, by demographic sub-group, October 2003
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- Figure 34: Car hire target groups, by region, presence of children, marital and working status, October 2003
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- Figure 35: Car hire target groups, by lifestage, Mintel’s Special Groups and ACORN categories, October 2003
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- Figure 36: Car hire target groups, by media channel, supermarket usage and commercial TV viewing, October 2003
- Overcoming inhibitions when targeting repeat business
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- Figure 37: Car hirers, by number of inhibitions, October 2003
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- Figure 38: Car hirers abroad with one single concern, October 2003
- Targeting repeat purchasers
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- Figure 39: Targeting of car hirers, October 2003
The Future
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- Growth in consumer expenditure
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- Figure 40: Growth in consumer expenditure, 1998-2007
- Growth in the holiday market
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- Figure 41: Growth in the holiday market, 2003-07
- UK travel developments
Forecast
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- Figure 42: Forecast of the total UK car and van hire market, 2003-07
- The future of car hire
- A luxury for the wealthy
- Factors used in the forecast
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