Table of Contents
Overview
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- What you need to know
- Areas covered in this report
Executive Summary
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- The market
- Market size
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- Figure 1: France: Consumer spending on footwear (incl. VAT), 2012-16
- Channels of distribution
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- Figure 2: France: Estimated channels of distribution for footwear spending, 2015/16
- Sector size and forecast
- Leading players
- Key metrics
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- Figure 3: France: Leading footwear specialists: Compound annual growth rates in sales, 2013-16
- Market shares
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- Figure 4: France: Leading specialist footwear retailers: Estimated shares of specialist footwear retailers’ sales, 2016
- Online
- The consumer
- Who shops for footwear
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- Figure 5: France: Who has bought footwear for themselves over the last 12 months either in-store or online, by gender and age, February 2017
- Where they shop for footwear
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- Figure 6: France: Where they shop for footwear, in-store or online, February 2017
- Attitudes to shopping for footwear
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- Figure 7: France: Profile of those who agree with attitude statements, February 2017
- What we think
Issues and Insights
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- Digital integration is essential for store-based footwear retailers
- The facts
- The implications
- What opportunities are there for growth?
- The facts
- The implications
The Market – What You Need to Know
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- French economy still sluggish
- Footwear spending – Volumes down, growth driven by price rises
- Specialists capture less than half of spending
- Stagnation in specialist retailers’ sales
Market Size
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- Economic growth is sluggish
- Market size and trend
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- Figure 8: France: Consumer spending on footwear and clothing (incl. VAT), 2012-16
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- Figure 9: France: Index of volume spending on footwear and clothing, (previous year=100), 2011-15
- Inflation
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- Figure 10: France: Consumer prices, annual % change, 2012-16
- Figure 11: France: Consumer price inflation on footwear, clothing and all items, annual % change, July 2015-December 2016
Market Segmentation
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- Figure 12: France: Consumer spending on footwear by segment, 2014-15
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Channels of Distribution
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- Figure 13: France: Where they shop for footwear, February 2017
- Specialists dominate
- Specialist sports shops
- Fashion chains growing their complementary offer
- Hypermarkets strong at lower end of the market
- Online expanding fast
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- Figure 14: France: Estimated channels of distribution for footwear spending, 2015/16
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Sector Size and Forecast
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- Spending volumes and inflation both down
- 2016 a grim year
- Other channels encroaching on sales
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- Figure 15: France: Footwear specialists’ sales, excl VAT, 2011-16
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- Figure 16: France: Footwear specialists’ sales, forecasts, excl VAT, 2017-21
Leading Players – What You Need to Know
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- Specialist footwear is concentrated and dominated by two groups
- Competition from other channels is leading to over-supply
- Structural change
- Vivarte still leads
- France home to two large footwear online specialists
Leading Players
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- A concentrated and near saturated sector
- Competition from other channels causing structural changes
- Future of Vivarte unclear
- Bata has disappeared
- Sports footwear chains thriving
- Deichmann to enter the market
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- Figure 17: France: Leading specialist footwear retailers, Sales, 2013-16
- Figure 18: France: Leading specialist footwear retailers, Outlet numbers, 2015-16
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- Figure 19: France: Leading specialist footwear retailers, Estimated sales per outlet, 2016
Market Shares
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- Figure 20: France: Leading specialist footwear retailers: Shares of specialist footwear retailers’ sales, 2013-16
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Online
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- Online activity and device usage
- Shopping online
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- Figure 21: France: Percentage buying online in last 12 months, 2011-16
- Online sales
- Leading online players
- Sarenza
- Spartoo
- Other retailers
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- Figure 22: France: Estimated sales of footwear online by leading retailers, 2015/16
The Consumer – What You Need to Know
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- Over 80% buy footwear every year
- Specialists the most popular channel, with sports shops close behind
- Almost half had shopped online for footwear
- Store-based retailers popular, but specialists underperforming
- Amazon is the largest, but not the only online-only retailer
- Comfort and quality are top priorities when buying shoes
Who Shops for Footwear
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- Over 80% had bought over the last year, women buy more
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- Figure 23: France: Who has bought footwear for themselves over the last 12 months, by gender, February 2017
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- Figure 24: France: Who has bought footwear for themselves over the last 12 months either in-store or online, by gender and age, February 2017
Where They Shop for Footwear
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- Figure 25: France: Where they shop for footwear, in-store or online, February 2017
- Shopping in-store
- Specialist stores have many advantages
- Footwear complements fashion retailers’ offer
- Supermarkets at the lower end
- Limited presence of department stores
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- Figure 26: France: Where they shop for footwear in-store, by gender, February 2017
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- Figure 27: France: Where they shop for footwear in-store, by gender and age, February 2017
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- Figure 28: France: Profile of those who had bought footwear in-store, by type of retailer used, February 2017
- Shopping online
- Footwear well developed online
- Store-based retailers popular, but specialists underperforming
- Online and in-store must be integrated
- Amazon is the largest, but not the only online-only retailer
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- Figure 29: France: Where they shop for footwear online, by gender, February 2017
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- Figure 30: France: Where they shop for footwear online, by age and gender, February 2017
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- Figure 31: France: Profile of those who had bought footwear online, by type of retailer used, February 2017
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Attitudes to Shopping for Footwear
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- Comfort and quality are top priorities
- Retailers can help with shoe fitting
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- Figure 32: France: Attitudes to shopping for footwear, February 2017
- How to appeal to older footwear buyers
- Interest in “green” footwear and services to make shoes last
- Personalising shoes would be popular with the young
- Wearable technology in footwear
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- Figure 33: France: Attitudes to shopping for footwear, by age and gender, February 2017
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- Figure 34: France: Attitudes to shopping for footwear, by age and gender, February 2017
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- Figure 35: France: Profile of those who agree with attitudes statements, February 2017
- Reasons for shopping crossed by individual retailer
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- Figure 36: France: Attitudes to shopping for footwear, by retailer used, February 2017
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Data sources
C&J Clark
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- What we think
- Clarks brand still strong but needs to shift perceptions
- Slow to latch on to Athleisure growth
- A need to build a multichannel business
- Reorganising to improve efficiency
- Moving towards more structured promotional periods
- Company background
- Company performance
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- Figure 37: C&J Clark (UK): group financial performance, 2012/13-2016/17
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- Figure 38: C&J Clark (UK): outlet data, 2012/13-2016/17
- Figure 39: C&J Clark: European stores outside UK & RoI, April 2017
- Retail offering
Deichmann Schuh
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- What we think
- Rack concept helps Deichmann stand out
- Diversifying the brand portfolio
- Expanding geographically
- Omnichannel outlets merge shops and online
- Ship2Home responds to customer disappointment
- Ellie Goulding collection taps into celebrity interest
- Where now?
- Company background
- Company performance
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- Figure 40: Deichmann Schuh: group financial performance, 2012-16
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- Figure 41: Deichmann Schuh: outlet data, 2012-16
- Retail offering
Eram Group
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- What we think
- Differentiated marketplace offering
- Digitising stores
- Expansion of exclusively female mid-priced city centre footwear concept
- E-commerce enhancements boost web traffic and conversion rates
- Low-priced competition squeezes discount brand Tati
- Company background
- Company performance
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- Figure 42: Eram Group: estimated sales performance, 2011-16
- Figure 43: Eram Group: footwear store network by brand
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- Figure 44: Eram Group: estimated group outlet data, 2011-15
- Retail offering
Vivarte
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- What we think
- Store digitising programme yielding positive results at La Halle aux Chaussures
- Seeking growth opportunities outside home market
- Appointment of Amazon.fr founder brings wealth of digital know-how to the group
- Company background
- Company performance
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- Figure 45: Vivarte: group sales performance (excl. VAT), 2011/12-2015/16
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- Figure 46: Vivarte: approximate footwear store numbers, 2015/16-2016/17
- Retail offering
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