Table of Contents
Executive Summary – United Kingdom
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- The most concentrated market in Europe
- Outperforming sector, but pace of outperformance should begin to slow
- Sector sales approaching £8bn
- Top three players virtually share the whole sector
- Websites play a supporting role
Executive Summary – Europe
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- Sector under threat
- Positive trends
- Opportunity in home enhancement
- Home enhancement prototypes
- Opportunity in Buy-it-Yourself
- Kingfisher ahead
- Germany highly fragmented
- Concentration growing
European Summary and Outlook
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- Summary
- Report scope
- Technical notes
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- Figure 1: Euro-Currencies: Entry rate into the Euro
- The European DIY market
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- Figure 2: Europe: DIY market size by country, 2002
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- Figure 3: Europe: Spending on DIY products as % all consumer spending, 2002
- Figure 4: Europe: DIY spending per capita, 2002
- Housing
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- Figure 5: Europe: Levels of owner occupancy
- Figure 6: Europe: Owner occupancy vs consumer spending on DIY, 2002
- Specialist retailers’ sales
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- Figure 7: Europe: DIY specialists’ sales and growth, 1997-2002
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- Figure 8: Europe: DIY specialists’ share of all DIY spending, 2002
- Figure 9: Europe: Country share of all DIY retailers’ sales, 2002
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- Figure 10: Europe: DIY specialist retailers’ sales per capita, 2002
- Concentration levels
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- Figure 11: Europe: DIY retailers’ concentration levels, 2002
- Leading players
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- Figure 12: Europe: Top 20 DIY retailers, 2002
- Corporate activity
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- Figure 13: DIY retailers: Corporate activity, 2002-03
- E-commerce
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- Figure 14: Europe: Top 20 DIY retailers' websites, 2002
- Outlook
- Demographics
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- Figure 15: UK – Population profile, 2002
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- Figure 16: UK – Normal population profile, 2002
- Internationalisation
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- Figure 17: Leading players’ share of all European DIY retailers’ sales, 2002
- Rationalisation
- Prospects and forecasts
- Forecasts
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- Figure 18: Europe: DIY retailers’ sales as % all retail sales, 1995-2007
- Figure 19: Europe: DIY retailers’ sales growth, 1998-2002 and 2002-07
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- Figure 20: Europe: DIY retailers’ sales and growth, 1998-2007f
European DIY Consumer Trends
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- Introduction
- Comparison of DIY and home decorating habits across Europe
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- Figure 21: Have done any DIY or home decorating in the last 12 months, 2003
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- Figure 22: Comparison of DIY habits and expenditure on DIY materials in Great Britain, Republic of Ireland, France, Germany and Spain, 2003
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- Figure 23: DIYers who do painting inside, 2003
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- Figure 24: DIYers who make and put up cupboards, 2003
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- Figure 25: DIYers undertaking other miscellaneous DIY activities, 2003
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- Figure 26: Amount spent by DIYers on DIY materials in last 12 months, 2003
- Lifestyle comparisons
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- Figure 27: Agreement with lifestyle statements relating to DIY and the home in Great Britain, Republic of Ireland, France, Germany and Spain, 2003
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- Figure 28: People who undertake normal repair jobs in the house, 2003
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- Figure 29: Levels of interest in spending free time at home, 2003
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- Figure 30: People ‘always looking for Ideas to improve their home’, 2003
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- Figure 31: People who ‘change the decorations as often as they can’, 2003
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- Figure 32: People who ‘only do DIY if they absolutely have to’, 2003
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- Figure 33: People who get ideas to improve their home from magazines, 2003
- Consumer types
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- Figure 34: Comparison of consumer types in Great Britain, Republic of Ireland, France, Germany and Spain, 2003
- Age profile
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- Figure 35: Profile of the DIY population, by age, 2003
Background Data – United Kingdom
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- Population
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- Figure 36: UK: Population trends, 1998-2002
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- Figure 37: UK: Population, by age group and sex, 2002
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- Figure 38: UK: Population profile, 2002
- Figure 39: UK: Household numbers, 1991-2007f
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- Figure 40: UK: Households, 2002
- Figure 41: UK: Regions and major cities, 2001
- Economy
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- Figure 42: UK: Gross domestic product, 1995-2002
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- Figure 43: UK: Consumer prices, 1995-2002
- Figure 44: UK: Consumer expenditure, 1995-2002
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- Figure 45: UK: Detailed breakdown of consumer expenditure, 1998-2002
The UK DIY Retail Sector
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- Introduction
- Outlook
- Market size
- Top players
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- Figure 46: UK: Leading DIY retailers, 2002
- Outlet trends
- The UK DIY market
- Market value and trends
- Changing market
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- Figure 47: UK: Consumer spending on products sold by DIY retailers, 1998-2002
- Figure 48: UK: Estimated DIY market size, 1998-2002
- Channels of distribution
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- Figure 49: UK: DIY market: Channels of distribution, 2002
- The UK housing market
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- Figure 50: Great Britain: Households, by size, 1961-2002
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- Figure 51: UK: Single-person households, 1971-2002
- Figure 52: Proportion of dwellings owner occupied, 1981-2002
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- Figure 53: UK: Housing completions, 1990-2003
- Figure 54: UK: House price inflation, 1980-2003
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- Figure 55: Average house prices as a multiple of average earnings, 1963-2002
- Figure 56: Housing transactions, 1959-2003
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- Figure 57: UK: Average house prices increases by region, 1992-2002
- Retail prices
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- Figure 58: UK: Inflation on products sold by DIY retailers, 1999-2003
- DIY retailers
- Sales value and trends
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- Figure 59: UK: DIY specialists’ sales, 1998-2002
- Figure 60: UK: DIY specialists' sales as % all retailers’ sales, 1995-2002
- Enterprise and outlet data
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- Figure 61: UK: DIY specialists, outlet and enterprise data, 1998-2003
- Leading players
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- Figure 62: UK: Leading players, 2002/03
- Market shares
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- Figure 63: UK - Leading retailer market shares, 2002
- Prospects and forecasts
- Prospects
- Forecasts
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- Figure 64: UK: DIY retailing prospects, 2002-07f
- Figure 65: UK: DIY retailers' sales as % all retail sales, 2002-07
Major Company Profiles
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- Focus Wickes
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- Figure 66: Focus Wickes: Share of UK DIY retailers’ sales, 1998-2002
- Background
- Focus Wickes
- Focus
- Wickes
- Financial data
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- Figure 67: Focus Group: Pro-forma financial performance, 1997/98-2002/03
- Outlets
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- Figure 68: Focus Group: Outlet data, 1998-2003
- Products
- E-commerce
- SWOT
- Homebase
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- Figure 69: Homebase: Share of UK DIY retailers’ sales, 1997/98-2002-03
- Background
- Current strategy
- International
- Financial data
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- Figure 70: Homebase: Financial performance, 1998/99-2002/03
- Outlets
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- Figure 71: Homebase: Outlet data, 1998/99-2002/03
- Products
- E-commerce
- SWOT
- Kingfisher
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- Figure 72: Kingfisher: Share of all European DIY retailers’ sales, 1998-2002
- Figure 73: B&Q: Share of all UK DIY retailers’ sales, 1998-2002
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- Figure 74: Castorama: Share of all French DIY retailers’ sales, 1999-2002
- Background
- B&Q
- Castorama
- Castorama – management
- Hornbach
- International
- Rationalisation
- Financial data
- UK
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- Figure 75: Kingfisher: DIY financial performance, 1998/99-2003/04
- France
- International
- 2003/04
- Outlets
- UK
- France
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- Figure 76: B&Q-Castorama: Outlet data, 1998/99-2002/03
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- Figure 77: Kingfisher: Sales density and sales per outlet, 1998/99-2002/03
- Other Europe
- Products
- E-commerce
- SWOT
Mini Company Profiles
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- Fads
- Background
- Financial data
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- Figure 78: AG Stanley Ltd: Financial performance, 1998/99-2002/03
- Outlets
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- Figure 79: Fads – Outlet data, 1998/99-2002-03
- Glyn Webb Wallpaper Ltd
- Background
- Financial data
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- Figure 80: Glyn Webb Wallpaper Ltd, Financial performance, 1998/99-2002/03
- Outlets
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- Figure 81: Glyn Webb: Outlet data, 1998-2002
- JH Leeke and Son Ltd
- Background
- Financial data
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- Figure 82: JH Leeke and Son Ltd: Financial performance, 1997-2002
- Outlets
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- Figure 83: JH Leeke and Son Ltd: Outlet data, 1998-2002
- Mica Hardware
- Background
- Financial data
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- Figure 84: Mica: Sales performance, 2001-03
- Outlets
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- Figure 85: Mica: Outlet data, 2001-03
- Products
- Robert Dyas Holdings Ltd
- Background
- Financial data
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- Figure 86: Robert Dyas Ltd, Financial performance, 1998/99-2002/03
- Outlets
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- Figure 87: Robert Dyas: Outlet data, 1998/99-2002-03
- Topps Tiles plc
- Background
- Financial data
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- Figure 88: Topps Tiles plc: Financial performance, 1999-2003
- Outlets
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- Figure 89: Topps Tiles – Outlet data, 1999-2003
- Wilkinson Hardware Stores Ltd
- Background
- Financial data
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- Figure 90: Wilkinson Hardware Stores Ltd: Financial performance, 1998/99-2002/03
- Outlets
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- Figure 91: Wilkinsons: Outlet data, 1998/99-2002-03
UK Consumer Trends
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- Introduction
- Home decorating or other DIY work undertaken in the home
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- Figure 92: Penetration and profile of Consumers in Great Britain who have carried out home decorating or DIY in the last 12 months, 2003
- DIY tasks undertaken and amount spent on materials
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- Figure 93: DIY Tasks carried out and amount spent on materials, by consumers in Great Britain in the last 12 months, 2003
- Attitudes towards DIY and the home
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- Figure 94: Lifestyle statements in Great Britain relating to DIY and the home, 2001
- Consumer types
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- Figure 95: Penetration of consumer types in Great Britain, 2003
UK – The Consumer
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- Where do customers do their DIY shopping?
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- Figure 96: Stores used to purchase or browse DIY products in last 12 months, 1999-2003
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- Figure 97: Trends in stores used to purchase or browse DIY products in last 12 months, 1999 and 2003
- Characteristics of those shopping for DIY products
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- Figure 98: Stores used to purchase or browse DIY products – DIY chains and builders’ merchants and other DIY stores, by gender, age and socio-economic group, November 2003
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- Figure 99: Stores used to purchase or browse DIY products – garden centres, hardware stores and paint and wallpaper specialists, by gender, age and socio-economic group, November 2003
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- Figure 100: Stores used to purchase or browse DIY products – department and variety stores, catalogue showrooms and other outlets, by gender, age and socio-economic group, November 2003
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- Figure 101: Stores used to purchase or browse DIY products – DIY chains, builders’ merchants and other DIY stores, by lifestage and Mintel’s Special Groups, November 2003
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- Figure 102: Stores used to purchase or browse DIY products – garden centres, hardware stores and paint and wallpaper specialists, by lifestage and Mintel’s Special Groups, November 2003
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- Figure 103: Stores used to purchase or browse DIY products – department and variety stores, catalogue showrooms and other outlets, by lifestage and Mintel’s Special Groups, November 2003
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- Figure 104: Stores used to purchase or browse DIY products – DIY chains, builders’ merchants and other DIY stores, by working status, marital status, household size and tenure, November 2003
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- Figure 105: Stores used to purchase or browse DIY products – garden centres, hardware stores and paint and wallpaper specialists, by working status, marital status, household size and tenure, November 2003
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- Figure 106: Stores used to purchase or browse DIY products – department and variety stores, catalogue showrooms and other outlets, by working status, marital status, household size and tenure, November 2003
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- Figure 107: Stores used to purchase or browse DIY products – DIY chains, builders’ merchants and other DIY stores, by region and ACORN categories, November 2003
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- Figure 108: Stores used to purchase or browse DIY products – garden centres, hardware stores and paint and wallpaper specialists, by region and ACORN categories, November 2003
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- Figure 109: Stores used to purchase or browse DIY products – department and variety stores, catalogue showrooms and other outlets, by region and ACORN categories, November 2003
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- Figure 110: Stores used to purchase or browse DIY products – DIY chains, builders’ merchants and other DIY stores, by media, commercial TV viewing and source of regular grocery shopping, November 2003
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- Figure 111: Stores used to purchase or browse DIY products – garden centres, hardware stores and paint and wallpaper specialists, by media, commercial TV viewing and source of regular grocery shopping, November 2003
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- Figure 112: Stores used to purchase or browse DIY products – department and variety stores, catalogue showrooms and other outlets, by media, commercial TV viewing and source of regular grocery shopping, November 2003
UK – Consumer Attitudes and Typologies
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- How well do the main DIY stores do in attracting their target market?
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- Figure 113: CHAID analysis of key DIY purchasing outlets, November 2003
- What do consumers think about DIY stores?
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- Figure 114: Agreement with attitude statements relating to DIY products and DIY stores, November 2003
- Consumer satisfaction with quality, value and opening hours
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- Figure 115: Agreement with attitude statements relating to quality, value and opening hours, by gender, age and socio-economic group, November 2003
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- Figure 116: Agreement with attitude statements relating to quality, value and opening hours, by gender, age and socio-economic group, by lifestage and Mintel’s special groups, November 2003
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- Figure 117: Agreement with attitude statements relating to quality, value and opening hours, by working and marital status, household size and tenure, November 2003
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- Figure 118: Agreement with attitude statements relating to quality, value and opening hours, by region and ACORN category, November 2003
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- Figure 119: Agreement with attitude statements relating to quality, value and opening hours, by media, commercial TV viewing and source of regular grocery shopping, November 2003
- Consumer satisfaction with the range of products
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- Figure 120: Agreement with attitude statements relating to range of products, by gender, age and socio-economic group, November 2003
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- Figure 121: Agreement with attitude statements relating to range of products, by lifestage and Mintel’s Special Group, November 2003
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- Figure 122: Agreement with attitude statements relating to range of products, by working and marital status, household size and tenure, November 2003
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- Figure 123: Agreement with attitude statements relating to range of products, by region and ACORN category, November 2003
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- Figure 124: Agreement with attitude statements relating to range of products, by media, commercial TV viewing and source of regular grocery shopping, November 2003
- Attitudes towards in-store promotions and delivery services
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- Figure 125: Agreement with attitude statements relating to in-store promotions and delivery services, by gender, age and socio-economic group, November 2003
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- Figure 126: Agreement with attitude statements relating to in-store promotions and delivery services, by lifestage and Mintel’s Special Groups, November 2003
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- Figure 127: Agreement with attitude statements relating to in-store promotions and delivery services, by working and marital status, household size and tenure, November 2003
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- Figure 128: Agreement with attitude statements relating to in-store promotions and delivery services, by region and ACORN category, November 2003
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- Figure 129: Agreement with attitude statements relating to in-store promotions and delivery services, by media, commercial TV viewing and source of regular grocery shopping, November 2003
- What do customers want from their DIY store?
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- Figure 130: Agreement with attitude statements relating to what customers want from DIY stores and influence of media, November 2003
- Provision of knowledgeable staff and ideas and influence of media
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- Figure 131: Agreement with attitude statements relating to provision of knowledgeable staff and ideas and influence of media, by gender, age and socio-economic group, November 2003
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- Figure 132: Agreement with attitude statements relating to provision of knowledgeable staff and ideas and influence of media, by lifestage and Mintel’s special groups, November 2003
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- Figure 133: Agreement with attitude statements relating to provision of knowledgeable staff and ideas and influence of media, by working and marital status, household size and tenure, November 2003
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- Figure 134: Agreement with attitude statements relating to provision of knowledgeable staff and ideas and influence of media, by region and ACORN category, November 2003
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- Figure 135: Agreement with attitude statements relating to provision of knowledgeable staff and ideas and influence of media, by media, commercial TV viewing and source of regular grocery shopping, November 2003
- Provision of tradesmen services, DIY demonstrations and product advice
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- Figure 136: Agreement with attitude statements relating to provision of tradesmen services, DIY demonstrations and product advice, by gender, age and socio-economic group, November 2003
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- Figure 137: Agreement with attitude statements relating to provision of tradesmen services, DIY demonstrations and product advice, by lifestage and Mintel’s special groups, November 2003
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- Figure 138: Agreement with attitude statements relating to provision of tradesmen services, DIY demonstrations and product advice, by working and marital status, household size and tenure, November 2003
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- Figure 139: Agreement with attitude statements relating to provision of tradesmen services, DIY demonstrations and product advice, by region and ACORN category, November 2003
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- Figure 140: Agreement with attitude statements relating to provision of tradesmen services, DIY demonstrations and product advice, by media, commercial TV viewing and source of regular grocery shopping, November 2003
- Identifying targets
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- Figure 141: Cluster groups for DIY retailing, November 2003
- Analysis of cluster groups
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- Figure 142: Analysis of cluster groups for DIY retailing, by gender, age and socio-economic group, November 2003
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- Figure 143: Analysis of cluster groups for DIY retailing, by lifestage and Mintel’s Special Groups, November 2003
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- Figure 144: Analysis of cluster groups for DIY retailing, by region and ACORN category, November 2003
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- Figure 145: Analysis of cluster groups for DIY retailing, by media, commercial TV viewing and source of regular grocery shopping, November 2003
- Where do the DIY typologies shop?
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- Figure 146: Usage of specific DIY outlets, by DIY cluster groups, November 2003
- Number of retailers used for DIY products
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- Figure 147: Number of DIY outlets used in last 12 months, by gender, age and socio-economic group, November 2003
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- Figure 148: Repertoire of DIY outlets used in last 12 months, by lifestage and Mintel’s Special Groups, November 2003
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- Figure 149: Repertoire of DIY outlets used in last 12 months, by working and marital status, November 2003
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- Figure 150: Repertoire of DIY outlets used in last 12 months, by region and ACORN category, November 2003
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- Figure 151: Repertoire of DIY outlets used in last 12 months, by media, commercial TV viewing and source of regular grocery shopping, November 2003
UK Advertising
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- Total advertising
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- Figure 152: UK – Main media advertising expenditure by principal DIY and hardware stores, 1998-2002
- Advertising by media
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- Figure 153: UK – Main media advertisng exspenditure for principal DIY and hardware stores, by type of media, 2002
- Major advertisers
- B&Q plc
- Homebase
- Focus
- Wickes
- Other advertisers
- Godfrey DIY Superstore (Norwich)
- Budget DIY
- Tedescos Tile Centre (Scotland)
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