Table of Contents
Overview
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- What you need to know
- Covered in this Report
Executive Summary
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- Mobile phones and smartwatches
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- Figure 1: Ownership of mobile phones and smartwatches, January 2012-December 2016
- Computing and gaming
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- Figure 2: Household ownership of computers, January 2012-December 2016
- In-home entertainment
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- Figure 3: Household ownership of HD and Ultra HD 4K televisions, July 2016-December 2016
- Figure 4: Internet-connected and 3D TV ownership in TV households, July 2016-December 2016
- Internet access and online activities
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- Figure 5: Online social & content creation activities performed in the past three months, December 2016
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- Figure 6: Online news & entertainment activities done in the past three months, December 2016
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- Figure 7: Brand/product-related online activities performed in the past three months, December 2016
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- Figure 8: Online retail, finance and information-related activities performed in the past three months, December 2016
- Technology buying habits and attitudes
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- Figure 9: How recently consumer technology products were bought, December 2016
- Figure 10: Attitudes towards new technology, December 2016
Data Overview – Consumer Technology Products
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- Household ownership of consumer technology products
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- Figure 11: Household ownership of consumer technology products, December 2016
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- Figure 12: Household ownership of consumer technology products (source data), December 2016
- Personal ownership of consumer technology products
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- Figure 13: Personal ownership of consumer technology products, December 2016
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- Figure 14: Personal ownership of consumer technology products (source data), December 2016
- Planned purchase or upgrade of consumer technology products
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- Figure 15: Plans to purchase or upgrade consumer technology products, by timescale, December 2016
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- Figure 16: Plans to purchase or upgrade consumer technology products, by timescale (source data), December 2016
Mobile Phones and Smartwatches – Headline Data
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- Ownership of mobile phones and smartwatches
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- Figure 17: Ownership of mobile phones and smartwatches, January 2012-December 2016
- Purchase/upgrade plans for mobile phones and smartwatches
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- Figure 18: Plans to purchase or upgrade mobile phones and smartwatches in the next 12 months, December 2016
- Source data
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- Figure 19: Ownership of mobile phones and smartwatches (source data), January 2012-December 2016
- Figure 20: Plans to purchase or upgrade mobile phones and smartwatches in the next 12 months (source data), December 2016
Mobile Phones and Smartwatches – Market Commentary
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- The challenge of smartphone innovation
- Wireless on the charge?
- Some major players dropping modular designs
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- Figure 21: Google’s discontinued Project Ara handset
- Figure 22: Moto Mods for Moto Z handset, February 2016
- Intelligent conversation
- Foldable phones, finally?
- Nokia pitches a back-to-basics approach
- Smartwatch potential emerges as the purchase intention gap narrows
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- Figure 23: Garmin fenix 5 series
Computing and Gaming – Headline Data
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- Ownership of computers
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- Figure 24: Household ownership of computers, January 2012-December 2016
- Ownership of games consoles
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- Figure 25: Ownership of static and portable games consoles, December 2013-December 2016
- Purchase/upgrade plans for computers and games consoles
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- Figure 26: Plans to purchase or upgrade computers and games consoles in the next 12 months, April 2015-December 2016
- Source data
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- Figure 27: Household ownership of computers (source data), January 2012-December 2016
- Figure 28: Ownership of static and portable games consoles (source data), December 2013-December 2016
- Figure 29: Plans to purchase or upgrade computers and games consoles in the next 12 months (source data), April 2015-December 2016
Computing and Gaming – Market Commentary
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- Focus on hybrids is key as tablet sales plateau continues
- Price still an issue – and Brexit isn’t helping
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- Figure 30: Dell XPS 13 2-in-1
- Tablet mode proving a weighty issue
- Can Android appeal to productivity users?
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- Figure 31: Lenovo Yoga A12 with haptic feedback keyboard
- Under-25s unlikely to consider tablets their ‘main devices’
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- Figure 32: Important features when considering replacing main device, by demographics, June 2016
- Nintendo aims to shake up the console market again
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- Figure 33: Nintendo Switch console
- ‘Mid-core’ mobile targets
In-home Entertainment – Headline Data
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- Ownership of TVs
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- Figure 34: Household ownership of HD and Ultra HD 4K televisions, July 2016-December 2016
- Internet-connected and 3D TV ownership
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- Figure 35: Internet-connected and 3D TV ownership in TV households, July 2016-December 2016
- Plans to purchase or upgrade TVs
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- Figure 36: Plans to purchase or upgrade televisions, by timescale, December 2016
- Ownership of other in-home entertainment products
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- Figure 37: Household ownership of in-home entertainment products, January 2012-December 2016
- Plans to purchase or upgrade other in-home entertainment products
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- Figure 38: Plans to purchase or upgrade in-home entertainment products in the next 12 months, April 2015-December 2016
- Source data
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- Figure 39: Household ownership of HD and Ultra HD 4K televisions (source data), July 2016-December 2016
- Figure 40: Internet-connected and 3D TV ownership in TV households (source data), July 2016-December 2016
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- Figure 41: Plans to purchase or upgrade televisions, by timescale (source data), December 2016
- Figure 42: Household ownership of in-home entertainment products (source data), January 2012-December 2016
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- Figure 43: Plans to purchase or upgrade in-home entertainment products in the next 12 months (source data), April 2015-December 2016
In-home Entertainment – Market Commentary
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- Ultra HD slowly but surely edging HD out of UK households…
- …but companies have other screen technologies in their sights
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- Figure 44: Most important factors when buying new main TV set, June 2016
- Screens can still get thinner
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- Figure 45: Purchasing Influences, August 2014
- Voice control and the smart home present opportunities for TV and peripheral manufacturers
Internet Access and Online Activities – Headline Data
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- Internet access
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- Figure 46: Methods used to access the internet in the last three months, December 2016
- Communication, sharing and content creation
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- Figure 47: Online social & content creation activities performed in the past three months, December 2016
- Entertainment & news
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- Figure 48: Online news & entertainment activities done in the past three months, December 2016
- Brand interactions, reviews and comparisons
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- Figure 49: Brand/product-related online activities performed in the past three months, December 2016
- Retail, finance and information
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- Figure 50: Online retail, finance and information-related activities performed in the past three months, December 2016
- Source data
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- Figure 51: Devices used to access the internet in the last three months (source data), December 2016
- Figure 52: Online social & content creation activities performed in the past three months (source data), December 2016
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- Figure 53: Online news & entertainment activities done in the past three months (source data), December 2016
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- Figure 54: Brand/product-related online activities performed in the past three months (source data), December 2016
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- Figure 55: Online retail, finance and information-related activities performed in the past three months (source data), December 2016
Internet Access and Online Activities – Market Commentary
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- Social media platforms focusing on live video
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- Figure 56: Mark Zuckerberg announces Facebook Live, April 2016
- Brand followers likely to be most receptive to live streaming
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- Figure 57: Proportion of consumers who have watched streaming videos (eg YouTube, BBC iPlayer etc) AND liked or followed a brand on a social media website in the last three months, by age, December 2016
- Ephemeral features designed to encourage more sharing
- Looking to Generation Z
- Spread of ‘fake news’ provides opportunities to push subscriptions
- Chatbots have a strong appeal for a young, female audience
- Mobile gaming driving app growth
- Digital wallets continue to evolve
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- Figure 58: Managed finances (eg banking, investments, paying bills etc) in the last three months, by device, by age, December 2016
Technology Buying Habits and Attitudes – Headline Data
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- How recently technology products were bought
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- Figure 59: How recently consumer technology products were bought, December 2016
- Likelihood of buying new technology
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- Figure 60: Likelihood of buying new technology, December 2016
- Attitudes towards new technology
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- Figure 61: Attitudes towards new technology, December 2016
- Source data
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- Figure 62: How recently consumer technology products were bought (source data), December 2016
- Figure 63: Likelihood of buying new technology (source data), December 2016
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- Figure 64: Attitudes towards new technology (source data), December 2016
Technology Buying Habits and Attitudes – Market Commentary
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- Contracts and hype cycles keep smartphone owners upgrading
- Scope remains for innovation in tablets
- Convertible laptops can appeal to tablet users too
- Age and the replacement cycle
- Men aged 16-24 most likely to have purchased a TV in the last year
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- Figure 65: How recently TVs were bought, by gender/age, December 2016
- The most recent buyers of tablets are 35-44s…
- …but under-25s the most likely to have bought laptops
- Over-65s entering the smartphone market
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- Figure 66: How recently smartphones were bought, by age, December 2016
- Age of children highlights opportunities in the family market
- Young, male and affluent consumers keen to buy the latest tech straight away
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- Figure 67: Level of interest in new technologies: “Interested and would look to buy it within the first year it became available”, by gender/age, socio-economic group and gross annual household income, December 2016
- It’s not just necessity that’s driving parents’ purchases
- Some confusion exists even among enthusiasts
European Comparison Data
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- Internet access
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- Figure 68: Methods used to access the internet in the last three months in France, Germany, Italy, Spain and the UK, January 2017
- Ownership of consumer technology products
- Televisions
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- Figure 69: Household ownership of televisions in France, Germany, Italy, Spain and the UK, January 2017
- Computers, tablets and e-readers
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- Figure 70: Household ownership of computers in France, Germany, Italy, Spain and the UK, January 2017
- Mobile phones and smartwatches
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- Figure 71: Personal ownership of mobile phones and smartwatches in France, Germany, Italy, Spain and the UK, January 2017
Appendix – Data Sources, Abbreviations and Supporting Information
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- Data sources
- Abbreviations
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