Table of Contents
Introduction and Abbreviations
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- Definitions
- Consumer research
- ACORN
- Abbreviations
Executive Summary
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- Demographic growth of 15-24s will stimulate demand
- Growth of 55-64s presents an opportunity
- More working women
- Market growth because of improved wealth
- Stylish fashions
- Vital statistics
- Show a cheek
- Manufacturing still shifting abroad
- Marks & Spencer improving market share
- Triumph – largest of the briefs brands
- Retail winners and losers
- Advertising boost
- More consumers buying bras and pants
- The future
Market Drivers
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- Demographics
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- Trends and projections in the UK female population, by age group, 1998-2007
- Women in paid employment
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- Workforce in employment in the UK, by gender and employment status, 1998-2007
- High levels of discretionary income help sales
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- PDI and consumer expenditure, at current and constant 1998 prices, 1998-2007
- Style trends
- Celebrities and PR
- Provocative underwear
Market Size and Trends
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- UK retail sales of womenswear, at current prices, 1998-2003
- UK retail sales of underwear, by value, 1998-2003
- UK retail sales of bras and pants, by value, 1998-2003
- UK retail sales of bras and pants
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- UK retail sales of bras and pants, by value, 2001 and 2003
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Market Segmentation
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- Style segmentation of the bra market
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- UK retail sales of bras, by style, by value, 2001 and 2003
- UK retail sales of bras, by style, by value, 2003
- UK retail sales of women’s pants and briefs
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- UK retail sales of briefs and pants, by value, 1998-2003
- UK retail sales of pants, by style, by value, 2001 and 2003
- UK retail sales of pants, by style, by value, 2003
The Supply Structure
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- Apparent consumption of women’s bras in the UK, 1998-2002
- Apparent consumption of women’s and girls’ briefs and pants in the UK, 1998-2002
- Brand shares
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- Brand shares in the UK retail bra market, by volume, 2001 and 2003
- Pants
- Companies and brands
- Triumph
- Sloggi
- Sara Lee Courtaulds
- Gossard
- Pretty Polly
- Charnos
- Warners UK
- Maidenform
- Panache
- Aertex
- Other suppliers
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Advertising and Promotion
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- Main monitored media advertising expenditure on women’s underwear and lingerie, 1998-2002
- Press appearances
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- Main monitored media advertising expenditure on women’s underwear and lingerie, by brand, 2002
- Main monitored media advertising on lingerie by brand
- Chantelle, Gossard and Triumph
- Gossard supporting Ultra Bra
- Triumph supports Sloggi
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Distribution
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- Clothing multiples
- Variety stores
- Department stores
- Home shopping
- Lingerie specialists
- The Internet
- Discounters
The Consumer
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- Amount spent on women’s bras in the last 12 months, 1998-2003
- Amount spent on women’s bras in the last 12 months, 1998-2003
- Amount spent on women’s pants in the last 12 months, 1998-2003
- Amount spent on women’s pants in the last 12 months 1998-2003
- Purchase of bras and pants during the last 12 months, by age and socio-economic group, 2003
- Purchase of bras and pants during the last 12 months, by lifestage, presence of children and Mintel’s Special Groups, 2003
- Purchase of bras and pants during the last 12 months, by marital status, working status and region, 2003
- Mintel’s exclusive research
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- Reasons for buying a bra, April 2003
- Reasons for buying a bra
- Occasions for which consumers bought pants
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- Reasons for buying pants, April 2003
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Consumer Attitudes and Typologies
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- Reasons for buying bras by demographic sub-group
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- Reasons for bra buying, by age and socio-economic group, April 2003
- Reasons for bra buying, by lifestage and Mintel’s Special Groups, April 2003
- Reasons for bra buying, by media usage and ACORN categories, April 2003
- Reasons for bra buying, by marital status, working status, region and region, April 2003
- Further reasons for bra buying, by age and socio-economic group, April 2003
- Further reasons for bra buying, by lifestage and Mintel’s Special Groups, April 2003
- Further reasons for bra buying, by marital status, region and working status, April 2003
- Further reasons for bra buying, by media usage and ACORN categories, April 2003
- Reasons for buying pants by demographic sub-group
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- Reasons for pants buying, by age and socio-economic group, April 2003
- Reasons for pants buying, by lifestage and Mintel’s Special Group, April 2003
- Reasons for pants buying, by marital status, working status and region, April 2003
- Reasons for pants buying, by media usage and ACORN categories, April 2003
- Further reasons for pants buying, by age and socio-economic group, April 2003
- Further reasons for pants buying, by marital status, lifestage and Mintel’s Special Groups, April 2003
- Further reasons for pants buying, by working status, region and media usage, April 2003
- Consumer typologies
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- Customer typologies for bras and pants, by age and socio-economic group, April 2003
- Customer typologies for bras and pants, by presence of children, lifestage and Mintel’s Special Groups, April 2003
- Customer typologies for bras and pants, by ACORN categories, region and media usage, April 2003
The Future
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- A bright outlook for bras and pants
- Fashion and product development
- Fashion product produced closer to season
- More segmentation will help to expand wardrobe
- Bras and pants will be a treat
- Prices will continue to polarise
- UK will attract more foreign brands
- Branding will raise its profile
- Retail distribution will continue to diversify
Forecast
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- A robust market
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- Forecast of the UK market for bras and pants, 2003-07
- Socio-demographic trends positive
- Discounters hold their ground
- Innovation, innovation
- Factors incorporated
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