Table of Contents
Introduction & Abbreviations
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- INTRODUCTION
- DATE OF LAST REPORT
- DEFINITION
- ABBREVIATIONS & TERMS
- Abbreviations
- Terms
Executive Summary
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- A SWIFTLY GROWING MARKET
- SEGMENTS SHOW VARYING RATES OF GROWTH
- HEALTH CONCERNS & YOUNG ADULTS DRIVE THE MARKET
- Health, diet, and nutrition
- The younger consumer
- SOFT DRINK MANUFACTURERS LEAD THE MARKET
- EXPANDING DISTRIBUTION
- THE BOTTLED WATER CONSUMER
- Bottled water habits
- Reasons for not buying bottled water
- THE FUTURE
Market Drivers
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- THE IMPORTANCE OF HYDRATION
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- gure 1 Reasons for not drinking daily recommended amount of water, February 2000
- gure 2 Consumption of bottled water vs. other selected beverages, June 2002-May 2003
- WATER QUALITY/ENVIRONMENTAL CONCERNS
- Short-term threat
- PARTICIPATION IN SPORTS
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- gure 3 Level of sports participation, Fall 2001 vs. Spring 2003
- Youth and young adult participation in sports
- HEALTH, DIET, AND NUTRITION
- DEMOGRAPHICS
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- gure 4 Consumption of bottled water, by age, June 2002-May 2003
- gure 5 Teen consumption of bottled water, June 2002-May 2003
- gure 6 U.S. population projections, by age, 1998-2008
- COMPETITION FROM WATER FILTRATION PRODUCTS
Market Size & Trends
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- MARKET SIZE
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- gure 7 Retail sales of bottled water, at current and constant prices, 1998-2003
- Graph 1 Trends in sales of bottled water, at current and constant prices, 1998-2003
- gure 8 Total U.S. per capita consumption of bottled water, 1997-2002
Market Segmentation
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- OVERVIEW
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- gure 9 Sales of bottled water, segmented by type, 2001 & 2003
- Graph 2 Sales of bottled water, by segment, 2003
- Graph 3 Trends in sales of bottled water, by segment, 1998-2003
- CONVENIENCE/PET STILL WATER
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- gure 10 Sales of convenience/PET still water, 1998-2003
- JUG/BULK WATER
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- gure 11 Sales of jug/bulk still water, 1998-2003
- SPARKLING/MINERAL WATER
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- gure 12 Sales of sparkling/mineral water, 1998-2003
Supply Structure
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- FOREIGN TRADE
- Imports
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- gure 13 Imports of water, by source country/region, 2000 & 2002
- Exports
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- gure 14 Exports of water, by destination country/region, 2000 & 2002
- MANUFACTURER SALES OF BOTTLED WATER
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- gure 15 Sales of bottled water, by manufacturer & brand, 2001 & 2002
- FDM BRAND SALES BY SEGMENT
- Convenient/PET still water
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- gure 16 FDM sales of convenient/PET still water, by brand, 2001 & 2003
- Jug/bulk water
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- gure 17 FDM sales of jug/bulk water, by brand, 2001 & 2003
- Sparkling/mineral water
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- gure 18 FDM sales of sparkling/mineral water, by brand, 2001 & 2003
- MAJOR MANUFACTURERS AND BRANDS
- Nestlé Waters North America (formerly Perrier Group of America)
- Danone Waters North America, Inc.
- Suntory Water Group
- PepsiCo, Inc.
- Crystal Geyser Water Company
- Coca-Cola
- PRIVATE LABEL SALES
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- gure 19 Private label sales of bottled water at FDM, 1998-2003
- gure 20 Private label sales of bottled water, by type, 1998-2003
Advertising & Promotion
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- INTRODUCTION
- MAJOR COMPANIES AND BRANDS
- Nestlé Waters North America
- Danone Waters North America
- PepsiCo
- Suntory
- Crystal Geyser
- Coca-Cola
Retail Distribution
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- OVERVIEW
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- gure 21 Retail sales of bottled water, by channel, 2001 & 2003
- Graph 4 Retail sales of bottled water, by channel, 2003
- SUPERMARKETS
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- gure 22 Supermarket sales of bottled water, 1998-2003
- Supermarket operating data
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- gure 23 Top supermarket operating statistics, latest fiscal year-end
- gure 24 Percentage change from latest fiscal year-end versus year prior
- MASS MERCHANDISERS/WAREHOUSE CLUBS
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- gure 25 Mass merchandiser sales of bottled water, 1998-2003
- Mass merchandiser operating data
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- gure 26 Top mass merchandiser operating statistics, latest fiscal year-end
- gure 27 Percentage change from latest fiscal year-end versus year prior
- CONVENIENCE STORES/GAS STATIONS
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- gure 28 Convenience store/gas station sales of bottled water, 1998-2003
- VENDING
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- gure 29 Vending sales of bottled water, 1998-2003
- OTHER OUTLETS
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- gure 30 All other outlets sales of bottled water, 1998-2003
The Consumer
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- INTRODUCTION
- BOTTLED WATER CONSUMPTION
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- gure 31 Types of bottled water drunk, June 2002-May 2003
- gure 32 Types of bottled water drunk, by gender, June 2002-May 2003
- gure 33 Types of bottled water drunk, by age, June 2002-May 2003
- gure 34 Types of bottled water drunk, by household income, June 2002-May 2003
- gure 35 Types of bottled water drunk, by race/ethnicity, June 2002-May 2003
- gure 36 Types of bottled water drunk, by region, June 2002-May 2003
- Trends in consumption
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- gure 37 Trends in types of bottled water drunk, 2001-2003
- VOLUME OF WATER CONSUMED
- Non-carbonated water
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- gure 38 Volume of consumption of non-carbonated bottled water, June 2002-May 2003
- Sparkling water
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- gure 39 Volume of consumption of sparkling water/seltzers/natural sodas, June 2002-May 2003
- ADULT CONSUMPTION OF BOTTLED WATER COMPARED TO OTHER BEVERAGES
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- gure 40 Consumption of bottled water and selected beverages, June 2002-May 2003
- gure 41 Beverage repertoire, June 2002-May 2003
- BOTTLED WATER DRINKING & PURCHASING HABITS
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- gure 42 Bottled water purchasing habits, November 2003
- gure 43 Bottled water purchasing habits, by gender, November 2003
- gure 44 Bottled water purchasing habits, by age, November 2003
- gure 45 Bottled water purchasing habits, by household income, November 2003
- gure 46 Bottled water purchasing habits, by region, November 2003
- gure 47 Bottled water purchasing habits, by metropolitan status, November 2003
- gure 48 Bottled water purchasing habits, by reasons for purchasing, November 2003
- Summary
- REASONS FOR BUYING BOTTLED WATER
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- gure 49 Reasons for purchasing bottled water, November 2003
- gure 50 Reasons for purchasing bottled water, by region, November 2003
- gure 51 Reasons for purchasing bottled water, by gender, November 2003
- gure 52 Reasons for purchasing bottled water, by age, November 2003
- Summary
- REASONS FOR NOT PURCHASING BOTTLED WATER
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- gure 53 Reasons for not purchasing bottled water, November 2003
- gure 54 Reasons for not purchasing bottled water, by gender, November 2003
- gure 55 Reasons for not purchasing bottled water, by age, November 2003
- gure 56 Reasons for not purchasing bottled water, by household income, November 2003
- gure 57 Reasons for not purchasing bottled water, by region, November 2003
- WHETHER BOTTLE LABELS ARE READ
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- gure 58 Whether bottle labels are read, November 2003
- gure 59 Whether bottle labels are read, by age, November 2003
- Information sought from bottle labels
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- gure 60 Information sought from bottle labels, November 2003
- gure 61 Information sought from bottle labels, by age, November 2003
- gure 62 Information sought from bottle labels, by household income, November 2003
- Summary
- TEEN BOTTLED WATER CONSUMPTION
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- gure 63 Teen consumption of bottled water, June 2002-May 2003
- gure 64 Teen consumption of bottled water, by gender and age, June 2002-May 2003
- gure 65 Teen consumption of bottled water, by race/ethnicity, June 2002-May 2003
- Trends in consumption
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- gure 66 Teen usage of bottled water, 2001-2003
- Consumption of bottled water compared to other beverages
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- gure 67 Teen consumption of bottled water and selected beverages, June 2002-May 2003
- gure 68 Beverage repertoire, June 2002-May 2003
- Summary
- VOLUME OF BOTTLED WATER CONSUMED BY TEENS
- Non-carbonated water
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- gure 69 Volume of non-carbonated bottled water consumed, June 2002-May 2003
- Sparkling water
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- gure 70 Volume of sparkling water/seltzers/natural sodas consumed, June 2002-May 2003
- WHERE TEENS USUALLY DRINK BOTTLED WATER
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- gure 71 Where teens drink bottled water, June 2002-May 2003
Future & Forecast
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- FUTURE TRENDS
- Demographics
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- gure 72 U.S. population projections, by age, 2003-2008
- Continued media coverage on health/weight issues
- MARKET FORECAST
- Overview
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- gure 73 Forecast of retail sales of bottled water, at current and constant prices, 2003-2008
- Graph 5 Forecasted trends in sales of bottled water, at current and constant prices, 2003-2008
- Convenience/PET still water
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- gure 74 Forecast of sales of convenience/PET still water, at current and constant prices, 2003-2008
- Jug/bulk water
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- gure 75 Forecast of sales of jug/bulk still water, at current and constant prices, 2003-2008
- Sparkling/mineral water
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- gure 76 Forecast of sales of sparkling/mineral water, at current and constant prices, 2003-2008
- Forecast factors
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