Table of Contents
Overview
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- What you need to know
- Issues covered in this Report
Executive Summary
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- The market
- Growth forecast for frozen food market
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- Figure 1: Estimated total value of frozen food sales via grocery retailers, NI and RoI, 2012-21
- Market drivers
- Brexit’s impact on chilled and frozen market
- Smaller homes limit storage of frozen food
- Healthy eating trend bodes well for frozen food market
- Companies, brands and innovations
- The consumer
- Irish consumers prefer chilled meat and poultry products
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- Figure 2: Types of chilled and frozen food consumers have bought in the last three months, NI, November 2016
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- Figure 3: Types of chilled and frozen food consumers have bought in the last three months, RoI, November 2016
- Scope for frozen food brands to target singles
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- Figure 4: Agreement with statements relating to chilled and frozen food, NI and RoI, November 2016
- What we think
The Market – What You Need to Know
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- Growth forecast for frozen food market
- Irish chilled market remains resilient
- Growth in online retailing could boost frozen food market
- Top-up shopping could challenge buying of frozen food
- Changes in consumer shopping behaviour influences buying of chilled and frozen
Market Size and Forecast
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- Growth forecast for frozen food market
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- Figure 5: Estimated total value of frozen food sales via grocery retailers, NI and RoI, 2012-21
- Irish chilled foods market remains resilient
- Growth in online retailing could boost frozen food market
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- Figure 6: Proportion of total retail sales made online, UK including NI, 2011-17
Market Drivers
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- Brexit bad for frozen food market
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- Figure 7: Consumers who intend to shop for groceries in NI during the next six months to take advantage of the shift in the £/€ exchange rate, RoI, August 2016
- Shift to smaller homes limits storage space for frozen food
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- Figure 8: Number of projected households by household size, NI, 2012-37
- Figure 9: Proportion of households classified by size of household, RoI, Q2 2012-Q2 2016
- Top-up shopping fares well for chilled food but not for frozen
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- Figure 10: Consumers who agree with the statement ‘I often buy frozen food to eat on the same day’, by age, NI and RoI, November 2016
- Frozen food offers food wastage solution
- Healthy eating trend bodes well for frozen food market
- Are frozen fruits and vegetables more nutritional?
- Changes in shopping habits impact buying of chilled and frozen food
Companies and Brands – What You Need To Know
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- Food waste a concern for retailers and consumers
- Frozen food sales need a marketing push to maximise sales
- Chilled foods own snack food market
- Greater NPD in chilled category compared to frozen
- Plant protein trend penetrates chilled food market
Companies and Brands
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- Iceland
- Key facts
- Product portfolio
- Brand NPD
- Recent developments
- Bird’s Eye (Nomad Foods)
- Key facts
- Product portfolio
- Brand NPD
- Recent developments
- Green Isle (2 Sisters Food Group)
- Key facts
- Product portfolio
- Brand NPD
- Recent developments
- Kerry Group
- Key facts
- Product portfolio
- Brand NPD
- Recent developments
- McCain Foods
- Key facts
- Product portfolio
- Brand NPD
- Recent developments
- Dr. Oetker
- Key facts
- Product portfolio
- Brand NPD
- Recent developments
- Young’s Seafood
- Key facts
- Product portfolio
- Brand NPD
- Recent developments
- William Jackson Food Group
- Key facts
- Product portfolio
- Brand NPD
- Recent developments
- Tesco
- Key facts
- Product portfolio
- Brand NPD
- Recent developments
- Keohane’s
- Key facts
- Product portfolio
- Brand NPD
Who’s Innovating?
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- Chilled launch activity dominates frozen launch activity
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- Figure 11: Indexed launches of frozen vs chilled foods, UK and Ireland, 2012-16
- Ice-cream sees strong growth
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- Figure 12: New product launches within the frozen food sector, by sub-category, UK and Ireland, 2012-16
- Figure 13: New product launches within the frozen food sector, by company UK and Ireland, 2012-16
- Retailers challenge perception of frozen food
- Development of freezing technologies
- Chilled category sees growing meat and poultry launches
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- Figure 14: New product launches within the frozen food sector, by sub-category, UK and Ireland, 2012-16
- Strong growth in chilled and frozen veggie/vegan products
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- Figure 15: New product launches within the chilled and frozen food sector claiming to be vegan, vegetarian or containing no animal products, UK and Ireland, 2007-16
The Consumer – What You Need to Know
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- Irish consumers buy chilled meat and poultry
- Young Millennials favour frozen ready meals
- Lack of freezer space limits buying of frozen
- Greater education on nutrient retention of frozen foods
- Food wastage drives appeal of frozen food
The Consumer – Usage of Chilled and Frozen
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- Irish consumers prefer to buy chilled meat and poultry
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- Figure 16: Types of food products that consumers have bought in last three months, by chilled and frozen, NI and RoI, November 2016
- Irish consumers show strong preference for chilled meat and poultry
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- Figure 17: Consumers who have bought chilled and frozen cuts of meat and poultry in the last three months, by social class, NI and RoI, November 2016
- Parents buy chilled processed meat
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- Figure 18: Consumers who have bought chilled and frozen processed meat in the last three months, by social class, NI and RoI, November 2016
- Young Millennials prefer frozen ready meals
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- Figure 19: Consumers who have bought frozen ready meals (eg lasagne) in the last three months
- Irish women favour frozen pizza
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- Figure 20: Consumers who have bought frozen pizza in the last three months, by gender, November 2016
- Scope for chilled fruit to target children
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- Figure 21: Consumers who have bought chilled fruit in the last three months, by age, NI and RoI, November 2016
- Scope to entice Millennials to buy frozen vegetables
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- Figure 22: Consumers who have bought chilled and frozen vegetables in the last three months, NI and RoI, November 2016
- Irish consumers prefer frozen fish
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- Figure 23: Consumers who have bought chilled and frozen fish or shellfish (eg fish fingers, prawns), by social status, NI and RoI, November 2016
The Consumer – Attitudes towards Chilled and Frozen
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- Lack of freezer space limits buying of frozen food
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- Figure 24: Agreement with statements relating to chilled and frozen food, NI and RoI, November 2016
- Scope for frozen brands to cater for singles
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- Figure 25: Agreement with the statement ‘a lack of freezer space at homes makes me limit the amount of freezer food I buy’, by marital status, NI and RoI, November 2016
- Food wastage concerns Irish women
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- Figure 26: Agreement with statement ‘I buy frozen food to avoid food wastage’, by gender, NI and RoI, November 2016
- RoI consumers more confident cooking from chilled
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- Figure 27: Agreement with the statement ‘I am more confident cooking with fresh/chilled food than frozen’, by age, NI and RoI, November 2016
- Greater awareness needed on nutrient retention benefits of frozen food
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- Figure 28: Agreement with statement ‘I think that frozen food retains nutrients better than chilled’ by gender, NI and RoI, November 2016
- Irish consumers prefer to buy chilled food and then freeze it
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- Figure 29: Agreement with statement I prefer to freeze chilled food at home instead of buying frozen’ by marital status, NI and RoI, November 2016
Appendix – Data Sources, Abbreviations and Supporting Information
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- Data sources
- Generational cohort definitions
- Abbreviations
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