Table of Contents
Introduction and Abbreviations
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- Definitions
- Consumer research
- Abbreviations
Executive Summary
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- Sales benefit from buoyant economy and housing market…
- …yet market growth has been erratic
- Fitted kitchens and flat-pack dominate sales
- Manufacturing base showing signs of consolidation…
- …with this also the case in the retail sector
- Advertising dominated by major players
- High levels of ownership make for a challenging market
- Some areas of optimism can be found
- Future for the market will remain challenging
Market Drivers
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- Moving house – an important trigger for purchase
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- Number of UK household transactions, 1998-2007
- The move away from the rented sector will also boost the market
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- UK housing stock*, by tenure, 1998-2007
- The impact of smaller households
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- Indexed trends in UK household size, 1998-2007
- Rising consumer expenditure offers prospect of stronger sales
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- PDI and consumer expenditure, at constant 1998 prices, 1998-2007
- Competition from other areas is also an issue
- The kitchen and the home
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- Agreement/disagreement with the statement ‘The kitchen is the most important room in my home’, 1998-2003
Market Size and Trends
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- Living and dining room furniture take the greater share of spend
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- UK retail sales of furniture, by type and value, 2000 and 2002
- Kitchen furniture sector sees steady growth
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- UK retail sales of kitchen furniture, by value, 1998-2003
Market Segmentation
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- Fitted furniture dominates sales
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- UK retail sales of fitted kitchen furniture, by value, 1998-2003
- Free-standing furniture market begins to stagnate
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- UK retail sales of free-standing kitchen furniture, by value, 1998-2003
- Self-assembly sector continues to make progress
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- UK retail sales of self-assembly kitchen furniture, by value, 1998-2003
- Ready-assembled sector remains an added-value market
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- UK retail sales of ready-assembled kitchen furniture, by value, 1998-2003
The Supply Structure
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- Small number of manufacturers dominate the market
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- Estimated manufacturer shares of kitchen furniture retail sales, 2000 and 2002
- Companies and brands
- Bernstein
- Gower
- IKEA
- MFI Furniture Group
- MKD Holdings
- Magnet
- Moores Furniture Group
- Symphony
- Other suppliers
Advertising and Promotion
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- Main monitored media advertising expenditure on kitchen furniture, 1998-2003
- Main monitored media advertising expenditure by selected brand manufacturers/retailers, 2000-02
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Distribution
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- Kitchen specialists and furniture multiples dominate
- Multiple outlets continue to grow share
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- UK retail sales of kitchen furniture, by value and type of outlet, 2000 and 2002
- B&Q plc
- Currys
- Focus
- Homebase
- HomeForm Group
- Homestyle Group
- IKEA
- MFI Furniture Group
- Magnet
- Others
- The Internet
The Consumer
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- Ownership of fitted kitchen units and other kitchen furniture, 1997-2003
- Ownership of fitted kitchen units and other kitchen furniture, by age and socio-economic status, 2003
- Ownership of fitted kitchen units, by region, 2003
- Ownership of fitted kitchen units and other kitchen furniture, by type and length of home tenure, and household size, 2003
- Fitted kitchen units and other kitchen furniture purchased in last 12 months, 2003
- Fitted kitchen units and other kitchen furniture purchased in last 12 months, by age and socio-economic status, 2003
- Fitted kitchen units and other kitchen furniture purchased in last 12 months, by region, 2003
- Fitted kitchen units and other kitchen furniture purchased in last 12 months, by type and length of home tenure, and household size, 2003
- Expenditure on kitchen furniture
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- Expenditure on fitted kitchen units bought new in last 12 months, 1997-2003
- Expenditure on other kitchen furniture bought new in the last 12 months, 1999-2003
- Exclusive consumer research
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- Furniture purchasing plans for the next 12 months, June 2001 and April 2003
- Purchasing of any kitchen furniture in the next 12 months, by gender, age and socio-economic status, April 2003
- Purchasing of any kitchen furniture in the next 12 months, by region and ACORN categories, April 2003
- Purchasing of any kitchen furniture in the next 12 months, by work and marital status, household size and presence of own children, April 2003
- Purchasing of any kitchen furniture in the next 12 months, by length and type of household tenure, April 2003
- Purchasing of any kitchen furniture in the next 12 months, by lifestage and Mintel’s Special Groups, April 2003
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The Consumer – Attitudes and Consumer Typologies
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- Reasons that might prompt purchase of kitchen furniture, April 2003
- Reasons that might prompt purchase of kitchen furniture, by gender, age and socio-economic status, April 2003
- Reasons that might prompt purchase of kitchen furniture, by working status, presence of children and household size, April 2003
- Reasons that might prompt purchase of kitchen furniture, by type and length of household tenure, April 2003
- Reasons that might prompt purchase of kitchen furniture, by region and ACORN categories, April 2003
- Reasons that might prompt purchase of kitchen furniture, by lifestage and Mintel’s Special Groups, April 2003
- Other reasons that might prompt purchase of kitchen furniture, by gender, age and socio-economic status, April 2003
- Other reasons that might prompt purchase of kitchen furniture, by working status, presence of children and household size, April 2003
- Other reasons that might prompt purchase of kitchen furniture, by type and length of household tenure, April 2003
- Other reasons that might prompt purchase of kitchen furniture, by region and ACORN categories, April 2003
- Other reasons that might prompt purchase of kitchen furniture, by lifestage and Mintel’s Special Groups, April 2003
- Purchase motivation among target groups
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- Potential purchase of any kitchen furniture by reasons for purchase, April 2003
- Consumer typologies
- Apathetic (62% of sample)
- Necessity First (19% of sample)
- Practical First (11% of sample)
- Style First (8% of sample)
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- Consumer typologies, by gender, age and socio-economic status, April 2003
- Consumer typologies, by working status, presence of own children and household size, April 2003
- Consumer typologies, by type and length of household tenure, April 2003
- Consumer typologies, by region and ACORN categories, April 2003
- Consumer typologies, by lifestage and Mintel’s Special Groups, April 2003
- Reasons for purchase according to consumer typology
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- Consumer typologies according to popular reasons for buying kitchen furniture, April 2003
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The Future
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- Housing market and high levels of PDI will continue to drive sales…
- …although competition for consumer pound remains high
- Penetration rates for fitted kitchens should continue to grow
- Flat-pack sector expected to continue developing
- Market fragmentation a possibility as consumer plays greater role
- Manufacturer/retailer relationships set to continue growing
Forecast
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- Forecast of the UK retail kitchen furniture market, 2003-07
- Fitted kitchen will drive growth
- Factors used in the forecast
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