Table of Contents
Introduction and Abbreviations
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- Definition
- Consumer research
- Abbreviations
Executive Summary
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- Unspectacular sales signal maturity
- Dismal demographics foiled by design desires
- Little movement on the home front has helped
- Design gurus spur consumers on
- Bedlinen buoys up floundering segments
- Retailers dictating sources of supply
- One or two brands still present
- POS nails the sale
- Many distribution fingers in the pie
- Consumers divided between need and new look
Market Drivers
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- More households but changing composition
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- Number of households, by household size, 1998-2003
- Household transactions slow dramatically
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- Number of housing transactions in the UK, 1998-2003
- PDI and consumer expenditure
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- PDI and consumer expenditure in the UK, at constant 1998 prices, 1998-2007
- Shifting demographics
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- Trends and projections in total UK population, by age group, 1998-2007
- Dishwasher ownership
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- British households owning an automatic dishwasher, 1996-2002
- The Changing Rooms effect
- Bathroom haven
- Character favourites
- Trends in household entertainment
Market Size and Trends
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- UK retail sales of all household linen, 1998-2003
- New product development stimulates purchases
- Polarised market
- Natural fibres remain popular
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Market Segmentation
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- UK retail value sales of household linen, by type, 1998-2002
- Bedding products
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- UK retail value sales of bedding products, 1998-2003
- UK retail value sales of bedding products, by type, 2003
- UK retail sales of bedding products, by type, 1999-2003
- Bedlinen driven by fashion
- Adding value to duvets
- Premium pillows
- Blanket coverage
- Bathroom textiles
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- UK retail sales of bathroom textiles, 1998-2003
- UK retail sales of bathroom textiles, by type, 2003
- UK retail sales of bathroom textiles, by type, 1999-2003
- Variety in design and colour
- Other linen
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- UK retail sales of other linen, 1998-2003
- UK retail sales of other linen, by type, 1999-2003
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The Supply Structure
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- Brand shares
- Bedding products
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- Brand shares in bedding products, 1999-2003
- Filled sector
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- Brand shares in filled-products* segment of the bedding products market, 1999-2003
- Bathroom textiles/other linen
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- Brand shares in bathroom textiles/other linen, 1999-2003
- Specialist household linen brands
- Dorma Group
- Christy
- Chortex
- Early’s of Witney
- Other suppliers
- Filled-product manufacturers
- Irish linen
- Retailers
Advertising and Promotion
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- Main monitored media advertising expenditure on bath and bed-linen and towels, 1998-2003
- Manufacturer and retailer advertising expenditure on bath and bedlinen and towels, 1998-2002
- PR versus POS
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Distribution
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- Retail distribution of household linen, 1999-2003
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The Consumer
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- Ownership and purchasing of household linen in the previous 12 months, by category, 2001-03
- Selected items of household linen – purchases in the last 12 months, by gender, age and socio-economic status, 2003
- Selected items of household linen – purchases in the last 12 months, by lifestage, presence of children by age and Mintel’s Special Groups, 2003
- Selected items of household linen – purchases in the last 12 months, by marital status, working status, household size and tenure, 2003
- Figure 26: Selected items of household linen – purchases in the last 12 months, by region, 2003
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The Consumer – Attitudes and Purchase Behaviour
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- Reasons for buying household linen in the last 12 months, June 2003
- Netted reasons for buying household linen in the last 12 months, by gender, age and socio-economic status, June 2003
- Families stimulate linen needs and desires
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- Netted reasons for buying household linen in the last 12 months, by lifestage, presence of children and Mintel’s Special Groups, June 2003
- Household size is key
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- Netted reasons for buying household linen in the last 12 months, by marital status, working status, household size and household tenure, June 2003
- Netted reasons for buying household linen in the last 12 months, by region and ACORN classification, June 2003
- Netted reasons for buying household linen in the last 12 months, by media usage, June 2003
- New homes influence a minority
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- Further netted reasons for buying household linen in the last 12 months, by gender, age and socio-economic status, June 2003
- Retired consumers least likely to buy linen
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- Further netted reasons for buying household linen in the last 12 months, by lifestage, presence of children and Mintel’s Special Groups, June 2003
- Further netted reasons for buying household linen in the last 12 months, by marital status, working status, household size and household tenure, June 2003
- New homes boost linen purchases in London, the South West and Wales
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- Further netted reasons for buying household linen in the last 12 months, by region and ACORN classification, June 2003
- Further netted reasons for buying household linen in the last 12 months, by media usage, June 2003
- Multiple motiviation: cross analysis of netted results, June 2003
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The Future
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- Changing household/age structure
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- Number of households, by household size, 1998-2007
- Sluggish housing market not a threat
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- Projected number of housing transactions in the UK, 2003-07
- Design-led products continue to thrive
- More consolidation ahead
Forecast
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- Forecast of the household linen market, 2003-07
- Trading up
- Bedding takes the lion’s share
- Bathroom textiles to remain static
- Other linens will fail to grow
- Factors used in the forecast
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