Table of Contents
Overview
-
- Definition
Executive Summary
-
- Companies, brands and innovations
- Chocolates can be more appealing as snacks
- Savory biscuits could explore claims not normally associated with snacks
- The consumer
- Snack bars could be more targeted to children
-
- Figure 1: Relevant attributes according to consumption occasion, by consumers of cereal bars with children at home, January 2017
- AB consumers look for indulgent snacks, without compromising on health benefits
-
- Figure 2: Relevant attributes according to consumption occasion, by “indulgent," by socioeconomic group and total, January 2017
- Consumers who work are eating more snacks
-
- Figure 3: Attitudes toward the consumption of snacks, January 2017
- Fortified snacks are an option for those who want to feel full for longer
-
- Figure 4: Behavior "Snacking is a good way to prevent overindulging at meals," by age group, January 2017
- Men are more interested in meat snacks
-
- Figure 5: Interest in "Meat snacks (eg Salamitos)," by gender, January 2017
- What we think
Issues and Insights
-
- Meals sold in smaller packs are snack alternatives to consumers with no children at home
- The facts
- The implications
- Healthy sweet biscuits can be positioned for afternoon consumption
- The facts
- The implications
- Light snacks can be positioned for evening consumption
- The facts
- The implications
The Market – What You Need To Know
-
- Inflation and unemployment impact consumption
- Increase of health problems creates demand for products healthier
Market Drivers
-
- Inflation and unemployment benefits impact purchasing power
- More than half of the population is overweight
- Hypertension creates demand for products with less sodium content
- Pressure to reduce sugar content
Companies, Brands and Innovation – What You Need To Know
-
- Opportunities for chocolate as a snack
- Opportunities for salty biscuit as a snack
Who's Innovating?
-
- Chocolates can be more appealing as snacks
-
- Figure 6: Percentage of releases of chocolates with claims more, less and functional*, the total releases of the category of chocolates, Brazil, 2016
- Salted biscuits can explore claims differentiated as snacks
-
- Figure 7: Percentage of releases of biscuits salted with claims more, less, natural and functional*, the total releases of the category of biscuits salted, Brazil, 2016
The Consumer – What You Need To Know
-
- Positioning cereal bars for children
- Helping AB consumers to stay healthy with indulgent snacks
- Brazilians who work are eating more snacks
- Snacks can be positioned as options to satiate hunger
- Meat snacks appeal to male consumers
Consumption of Snacks
-
- Competition between different categories at the snack occasion is high
-
- Figure 8: Consumption of snacks, January 2017
- Cereal bars can be more targeted at children
-
- Figure 9: Relevant attributes according to consumption occasion, by consumers of cereal bars with children at home, January 2017
- Yogurt has high penetration among workers
-
- Figure 10: Relevant attributes according to consumption occasion – in the morning, by consumers of yogurt who work, January 2017
Relevant Attributes According to Consumption Occasion
-
- Importance of benefits offered by snacks change according to consumption occasion
-
- Figure 11: Relevant attributes according to consumption occasion, January 2017
- Snacks as an on-the-go breakfast
-
- Figure 12: Relevant attributes according to consumption occasion – morning, by age group, January 2017
- AB consumers look for indulgent snacks, without compromising on health benefits
-
- Figure 13: Relevance of attribute "indulgent," according to consumption occasion, by socioeconomic group and total, January 2017
Attitudes towards Snacks Consumption
-
- Consumers who work are eating more snacks
-
- Figure 14: Attitudes towards snacks consumption, January 2017
- Women look for snacks to control their stress
-
- Figure 15: Attitude "Snacking helps me deal with stress," by gender, January 2017
- Young consumers are interested in drink snacks
-
- Figure 16: Attitude "I snack mainly to satisfy hunger between meals," by age group, January 2017
Behaviors towards Snacks Consumption
-
- Brands can educate consumers on healthy habits related to snacks
-
- Figure 17: Behaviors towards snacks consumption, January 2017
- AB consumers are interested in healthier versions of their favorite snacks
-
- Figure 18: Behaviors towards snacks consumption, by socioeconomic group, January 2017
- Fortified snacks can be options to satiate hunger
-
- Figure 19: Behavior "Snacking is a good way to prevent overindulging at meals," by age group, January 2017
Interest in Snacks
-
- Consumers’ demand for healthy products is also important for the snacks category
-
- Figure 20: Interest in snacks, January 2017
- Men are more interested in meat snacks
-
- Figure 21: Interest in "Meat snacks (eg Salamitos)," by gender, January 2017
- Mixed beverages can focus more on satiety benefits
-
- Figure 22: Interest in "Non-dairy beverages that can to keep you fuller for longer," by socioeconomic group, January 2017
Appendix – Abbreviations
-
- Abbreviations
Back to top