Table of Contents
Data Sources
Overview
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- Market drivers
- Expansion of the global tourism industry
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- Figure 1: International tourism arrivals, 1990-2030
- Figure 2: Outbound travel & tourism expenditure*, 1995-2025
- Population change
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- Figure 3: Mid-year population, world, 1950-2050
- Greater propensity to travel
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- Figure 4: Gross propensity to travel, worldwide, 1990-2030
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- Figure 5: Propensity to travel in the top 5 outbound travel markets, 2015
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- Figure 6: Outbound travel & tourism expenditure*, BRIC nations, 2017-27
- Global economic growth
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- Figure 7: World economic indicators, 1980, 1990, 2000 & 2010-17
- Cultural change
Baby Boomer Travel & Tourism Segment
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- Market size
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- Figure 8: Mid-year population by 5-year age groups, 2017, 2027 & 2037
- Market characteristics
- Nationality
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- Figure 9: Top 10 outbound tourism markets, by expenditure*, 2014-17
- Figure 10: International departures from the top 10 outbound tourism markets*, 2014-17
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- Figure 11: Baby Boomer population* in top 10 outbound travel markets, 2017
- Socio-economic demographics
- Household wealth and income
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- Figure 12: Share of individuals, by age group, living in households sorted by total household wealth band, 2008-10
- Figure 13: Income & earnings summary measures, by age of householder, 2015
- Travel behaviour
- Key destinations
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- Figure 14: World’s leading tourism destinations, by arrivals, 2014-17
- Figure 15: World’s leading tourism destinations, by expenditure, 2014-17
- Travel motivation
- Planning and booking behaviours
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- Figure 16: Internet use in the last 12 months, 2007-16
- Technology Baby Boomers versus Millennials
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- Figure 17: Personal ownership of consumer technology products, by demographics, September 2016
- Figure 18: Mobile-phone handsets, by volume, 2008-17
- Value to the travel and tourism industry
Millennial Travel & Tourism Segment
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- Market size
- Market characteristics
- Nationality
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- Figure 19: Millennials* in top 10 outbound travel markets, 2017
- Socio-economic demographics
- Household wealth and income
- Travel behaviour
- Key destinations
- Travel motivation
- Planning and booking behaviours
- Technology and Millennial travellers
- Value to the travel and tourism industry
Social Media and Travel: Baby Boomers versus Millennials
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- Figure 20: Social & media networks used by age, UK, March 2016
- China’s emerging market
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The Travel-sharing Economy: Baby Boomers versus Millennials
Market Insights: Baby Boomers
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- US
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- Figure 21: US outbound travel, by region, January-November 2016
- China
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- Figure 22: Consumer planning for holidays in the coming 12 months, October 2014
- UK
Market Insights: Millennials
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- US
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- Figure 23: Travel in the last 12 months – type & destination, by older & younger Millennials, February 2016
- China
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- Figure 24: Destination of outbound travel, September 2016
- UK
Marketing to Boomers and Millennials
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- Targeting Baby Boomers
- Stride Travel
- WYZA
- Targeting the Millennials
- InternOnAMission
- Discover LA
- TravelBrilliantly
What Next?
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- Changing socio-economic demographics
- Diversification
- Curated travel
- Technology and social media
- Destinations
- Africa
- Asia
- Cuba
- Europe
- UK
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