Table of Contents
Overview
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- What you need to know
- Definition
Executive Summary
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- The issues
- Consumers value the at-home kitchen for health
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- Figure 1: Healthy dining attitudes, any rank, by gender, December 2016
- Millennial health trends are not cut and dry
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- Figure 2: Healthy dining attitude, “I eat healthy when I can, but don’t make it a priority,” any rank, by urban and suburban Millennials, December 2016
- Health gets personal with the rise of wearable technology
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- Figure 3: Ownership and intent to purchase wearable tech, September 2016
- The opportunities
- The menu is a blank canvas for inspiration
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- Figure 4: Growth of ingredient claims on the menu, Q4 2015-Q4 2016
- Healthy food loses the bad rap it once had
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- Figure 5: Healthy dining statement agreement “Healthy food can taste delicious,” by gender, December 2016
- Younger consumers have a curiosity for health
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- Figure 6: Healthy dining statement agreement, by age, December 2016
- What it means
The Market – What You Need to Know
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- Wearable technology keeps health at your fingertips
- Calorie regulations get real
- The body positive movement
Market Perspective
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- Healthy claims collide in retail and foodservice
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- Figure 7: Avoiding in better-for-you foods, June 2016
- Health is no longer a one lane approach, but a cross-segment approach
Market Factors
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- The digital health movement
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- Figure 8: Ownership and intent to purchase wearable tech, September 2016
- The body positive movement and obesity rates
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- Figure 9: Percent of people aged 20 and older who are overweight or obese, 2001-02, 2013-14
- Calorie regulations become a new reality for restaurants
Key Trends – What You Need to Know
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- Health without limits
- A chic view of health
- Kombucha exposes consumers to new flavor palates
What’s Working?
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- Vegetables on every plate
- Health: a restaurant theme
- Kombucha goes mainstream
What’s Struggling?
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- Health without a purpose
What’s Next?
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- Virtual Health Restaurants
- Plant-Based Proteins
MMI Data
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- Diet-based menu claims on the rise
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- Figure 10: Growth of menu item claims, Q4 2015-Q4 2016
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- Figure 11: Growth of menu item claims, Q4 2015-Q4 2016
- Ingredient claims get granular
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- Figure 12: Growth of ingredient claims, Q4 2015-Q4 2016
- The healthy and indulgent divide
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- Figure 13: Growth of ingredient preparation methods, fried and grilled, Q4 2015-Q4 2016
The Consumer – What You Need to Know
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- All-natural leads in consumer health claims
- Tea leads in healthy beverage interest
- A majority of consumers believe healthy food can taste delicious
Where Consumers are Dining
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- Fast food remains a leader in overall visitation
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- Figure 14: Restaurant visitation, December 2016
- Men dine out more frequently than women
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- Figure 15: Restaurant visitation, by gender, December 2016
- Higher-income consumers driving fast casual visitation
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- Figure 16: Restaurant visitation, by income, December 2016
- Black consumers are not a strong demographic for fast casual restaurants
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- Figure 17: Restaurant visitation, by race and hispanic origin, December 2016
Restaurant Claims by Visitation
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- Can bacon be healthy?
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- Figure 18: Health claims, by restaurant segment visitation, December 2016
- Smoothie shops are pushing health trends forward
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- Figure 19: Health claims, by smoothie/juice bar visitation, December 2016
Healthy Dining Claims
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- Keep it simple
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- Figure 20: Repertoire of healthy claim drivers, December 2016
- The superfood claim loses relevancy to all-natural
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- Figure 21: Health claims, December 2016
- Men prefer direct health claims
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- Figure 22: Health claims, by gender, December 2016
- Sugar-free divides generations
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- Figure 23: Health claims, by generation, December 2016
- Hispanics value transparency
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- Figure 24: Health claims, by generation, December 2016
Health versus Indulgence
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- A dividing line between health and indulgence
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- Figure 25: Healthy menu associations versus indulgent menu associations, December 2016
- Men are less health conscious than women
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- Figure 26: Healthy menu associations, by gender, December 2016
- Millennials and iGens have different health expectations
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- Figure 27: Any healthy menu associations, by generation, December 2016
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- Figure 28: Any healthy menu associations, by generation, December 2016
Healthy Dining Attitudes
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- Healthy food can taste good
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- Figure 29: Healthy dining statement agreement, December 2016
- Hispanics value healthy beverage options
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- Figure 30: Healthy dining statement agreement, by Hispanics and Non-Hispanics, December 2016
- The toast trend
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- Figure 31: Healthy dining statement agreement “Healthy food can taste delicious,” by gender, December 2016
- A curiosity for health
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- Figure 32: Healthy dining statement agreement, by age, December 2016
- Urban Millennials drive health trends
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- Figure 33: Healthy dining statement agreement, by urban and suburban Millennials, December 2016
- Redefining the kids’ menu
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- Figure 34: Healthy dining statement agreement, “I like when restaurants offer healthy items on kids’ menus,” by mothers and fathers, December 2016
Healthy Beverage Interest
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- Tea leads in health preferences
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- Figure 35: Healthy beverage interest, December 2016
- iGens showcase an interest in beverage diversity
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- Figure 36: Healthy beverage interest, by generation, December 2016
- Women are more likely to experiment with different beverages
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- Figure 37: Healthy beverage interest, by gender, December 2016
- Kombucha interest driven by health-focused consumers
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- Figure 38: Interest in kombucha, by restaurant segment visitation, December 2016
Healthy Dining Behavior
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- Consumers correlate healthy eating with cooking at home
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- Figure 39: Healthy dining attitudes, any rank, December 2016
- Women cook at home more often than men
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- Figure 40: Healthy dining attitudes, any rank, by gender, December 2016
- Asian consumers demonstrate the strongest interest in a healthy lifestyle
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- Figure 41: Healthy dining attitudes, any rank, by race and Hispanic origin, December 2016
- Millennial dining habits expose them to healthier options
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- Figure 42: Healthy dining attitudes, any rank, by iGens and Millennials, December 2016
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- Figure 43: Healthy dining attitude, “I cook at home when I want to eat healthy,” any rank, by urban and suburban Millennials, December 2016
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- Figure 44: Healthy dining attitude, “I eat healthy when I can, but don’t make it a priority,” any rank, by urban and suburban Millennials, December 2016
- Income plays a role in accessibility of healthy options
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- Figure 45: Healthy dining attitudes, any rank, by income, December 2016
CHAID Analysis
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- Parents seek health convenience
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- Figure 46: Healthy dining statement agreement – CHAID – Tree output, December 2016
Appendix – Data Sources and Abbreviations
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- Consumer survey data
- Consumer qualitative research
- Abbreviations and terms
- Abbreviations
Appendix – CHAID Analysis
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- Methodology
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- Figure 47: Healthy dining statement agreement – CHAID – Table output, December 2016
Appendix–Consumer
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- Figure 48: Population by Hispanic origin and generation, 2017
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