What you need to know

Spending on the home grew by 4.2% in 2016 to reach £28.6 billion. This was the third consecutive year of spending growth as consumer confidence remained high, consumers borrowed more and the housing market was strong. Households’ spending intentions for 2017 are at a similar level to that which we saw a year earlier – positive news for furniture, DIY and homewares retailers. A house move triggers a period of higher spending on the home as people put their own personality into their homes and make them a more enjoyable place to live. Consequently, ongoing buoyancy of housing transactions is an important indicator of how this market will perform and is closely linked to demand for big-ticket items and projects such as refitting kitchens or extending the home. Although owner-occupiers are clearly the most important consumers in this market, renters, including those who rent from private landlords also engage with buying for the home, focusing on low-ticket items of furniture as well as home adornment.

Products covered in this Report

This Report takes an overview of people’s attitudes towards their homes and what they spend or intend to spend to make their homes the way they want them. Broadly it looks at spending on:

  • Furniture

  • Carpets

  • Decorating

  • Kitchens

  • Bathrooms

  • The garden

  • Energy (savings) and the smart connected home

  • Security

  • Home extensions.

We cover several of these topics by segment in greater detail in other Reports about the home.

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