Table of Contents
Overview
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- What you need to know
- Areas covered in this report
Executive Summary
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- The market
- Spending and inflation
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- Figure 1: France: annual percentage growth in spending on electrical items and all spending, 2012-16
- Channels of distribution
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- Figure 2: France: estimated distribution of spending on electrical/electronic goods, 2016
- Sector size and forecast
- Leading players
- Key metrics
- Market shares
- Online
- The consumer
- What electricals they buy
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- Figure 3: France: types of electrical products purchased, January 2017
- How they shop for electricals
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- Figure 4: France: how they shop for electricals, in-store vs online, January 2017
- Where they shop and why
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- Figure 5: France: where they shop for electricals, whether in-store or online, January 2017
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- Figure 6: France: reasons for shopping for electricals online and in-store, January 2017
- What we think
Issues and Insights
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- The ongoing integration of online and in-store
- The facts
- The implications
- What can store-based retailers do?
- What can online-only retailers do?
- What will the Fnac/Darty merger mean?
- The facts
- The implications
- For the sector
- For Fnac Darty
The Market – What You Need to Know
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- Growth in economy and electricals spending is low
- Steep deflation on electricals on personal care items
- Grocers and specialist chains are the main channels
- Specialists thriving despite weak spending
Spending and Inflation
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- Economic growth is sluggish
- Market size and trend
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- Figure 7: France: consumer spending on electrical items (incl. VAT), 2012-16
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- Figure 8: France: consumer spending on electrical items (annual % change in volumes, 2010 prices), 2011-15
- Inflation
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- Figure 9: France: consumer prices, Annual % change, 2012-16
- Figure 10: France: consumer price inflation on electrical items, annual % change, Jan 2015-Dec 2016
Product Market Breakdown
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- Figure 11: France: main electricals markets, volume sales, 2011-16
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- Figure 12: France: main electricals markets, volume sales forecasts, 2016-20
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Channels of Distribution
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- Specialists dominate distribution, with the big players growing share
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- Figure 13: France: where they shop for electrical products, whether in-store or online, by channel, January 2017
- Hypermarkets losing non-food sales
- Online expanding fast
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- Figure 14: France: estimated distribution of spending on electrical/electronic goods, 2016
Sector Size and Forecast
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- Total retail sales recovered in 2015, further growth anticipated for 2016
- Electricals retailers’ sales accelerating
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- Figure 15: France: electricals specialists’ sales, excl VAT, 2011-16
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- Figure 16: France: electricals specialists’ sales, forecasts, excl VAT, 2017-21
- Figure 17: France: electricals retailers’ sales relative to all spending on electricals, 2011-16
Leading Players – What You Need to Know
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- Specialists chains are thriving
- Fnac/Darty integration underway
- Boulanger in third place, with other players smaller
- Defensive buying partnerships
- Marketplaces driving growth
- Top four generate 40% of sector sales
- Online now a vital part of the buying process
Leading Players
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- The Fnac Darty deal
- Defensive buying partnerships
- Boulanger and Auchan
- Casino/Cdiscount and Conforama:
- Marketplaces
- Furniture/electricals combo retailers also strong
- Independents losing out
- Telecoms specialists
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- Figure 18: France: leading specialist electrical retailers, sales, 2013-16
- Figure 19: France: leading specialist electrical retailers, outlet numbers, 2013-16
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- Figure 20: France: leading specialist electrical retailers, sales per outlet, 2013-16
Market Shares
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- Figure 21: France: leading specialist electrical retailers: shares of spending on electricals items, 2013-16
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Online
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- Online activity and device usage
- Shopping online
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- Figure 22: France: online buyers of electrical items in last 12 months, 2012-16
- Online sales
- Leading online players
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- Figure 23: France: estimated sales of electricals online by leading retailers, 2013-16
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- Figure 24: France: top retail sites by number of unique visitors, October-November 2016
The Consumer – What You Need to Know
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- Mobile devices most popular, particularly amongst men and the young
- Online a well advanced part of the market
- Specialists dominate
- Darty and Amazon the key retail brands
- Online and in-store complementary
What Electricals They Buy
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- Men and younger consumers buy most
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- Figure 25: France: types of electrical products purchased, January 2017
- Opportunities to market to women
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- Figure 26: France: types of electrical products purchased, by gender, January 2017
- Younger consumers buy more
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- Figure 27: France: types of electrical products purchased, by age, January 2017
- Technology ownership
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- Figure 28: France: technology products personally owned, Q1 2017
How They Shop for Electricals – Online vs In-Store
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- Shopping online almost on a par with in-store
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- Figure 29: France: how they shop for electricals, in-store vs online, January 2017
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- Figure 30: France: how they shop for electricals, in-store vs online, by gender, January 2017
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- Figure 31: France: how they shop for electricals, in-store vs online, by age, January 2017
Where They Shop for Electricals and Why
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- Specialists most popular, with Darty leading
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- Figure 32: France: where they shop for electricals, whether in-store or online, January 2017
- Online: Amazon dominant
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- Figure 33: France: where they shop for electricals, online, January 2017
- Customer profiles of online shoppers
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- Figure 34: France: profile of those who had bought electricals online, by retailer used, January 2017
- In-store: Darty leads
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- Figure 35: France: where they shop for electricals, in-store, January 2017
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- Figure 36: France: profile of those who had bought electricals in-store, by retailer used, January 2017
- Reasons for shopping online and in-store
- The two are equally important and complementary
- The physical experience can only be had in-store
- In-store advice highly valued, with opportunities for all types of retailer
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- Figure 37: France: reasons for shopping for electricals online and in-store, January 2017
- Reasons for shopping crossed by individual retailer
- Shopping online
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- Figure 38: France: reasons for shopping for electricals online, by retailer used, January 2017
- Shopping in-store
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- Figure 39: France: reasons for shopping for electricals in-store, by retailer used, January 2017
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Data sources
Amazon.com
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- What we think
- Marketplace is growing
- Disruptive influence
- Does Amazon need stores?
- Maturity beckoning?
- Where next?
- Company background
- Company performance
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- Figure 40: Amazon.com Inc.: group financial performance, 2011/12-2015/16
- Electricals sales
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- Figure 41: Amazon: estimated electricals sales in Europe, 2015-16
- Marketplace
- Retail offering
Apple Retail
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- What we think
- Over-reliance on the iPhone?
- A price rise too far?
- All about the image
- Company background
- Company performance
- Worldwide
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- Figure 42: Apple Inc.: sales and operating profit, 2012-16
- Apple Retail UK
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- Figure 43: Apple Retail UK: group financial performance, 2011/12-2015/16
- Figure 44: Apple Retail UK: outlet data, 2011/12-2015/16
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- Figure 45: Apple Retail: European stores, 2014-17
- Retail offering
E-Square
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- What it does
- Company background
- Key figures
- Members
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- Figure 46: E-Square membership, 2016
- Sales
Euronics International
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- What we think
- Bringing its members new and innovative products
- Brand communication
- Bolstering multi-channel proposition
- Services add value to physical stores
- Company background
- Company performance
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- Figure 47: Euronics International: group sales performance, 2011-15
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- Figure 48: Euronics International: estimated outlet data, 2011-15
- Retail offering
Expert Europe
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- What we think
- National network, local availability
- Strength in common branding is being eroded
- Increased focus on brand and product expertise and service…
- …and online presence
- Where now?
- Company background
- Company performance
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- Figure 49: Expert Europe: group sales performance, 2012-16
- Figure 50: Expert Europe: outlet data, 2012-16
- Retail offering
Fnac Darty Group
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- What we think
- Enlarged product offering to better compete with the likes of Amazon
- Enhanced multichannel offering
- Increased bargaining power to offer more competitive prices
- Shortcuts to aid electrical product consumers decision-making process
- Company background
- Company performance
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- Figure 51: Fnac Darty: financial performance, pro forma, Q3 2016 and 1st nine months 2016
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- Figure 52: Fnac Darty: store network, pro forma, 2015-16
- Retail offering
HTM Group
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- What we think
- Pushing ahead with geographical expansion
- Increasing buying power
- Tapping into the potential of the connected home and connected commerce
- Company background
- Company performance
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- Figure 53: HTM Group: estimated sales, 2012-16
- Figure 54: HTM Group: outlet data, 2012-16
- Retail offering
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