Table of Contents
Overview
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- Technical notes
- Market sizes – Consumer spending on electricals products
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- Figure 1: Electrical products, main classification codes, 2017
- Market sizes - retail data
- Leading retailers
- Financial definitions
- Abbreviations
- VAT rates
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- Figure 2: VAT rates around Europe, 2011-16
Executive Summary – Europe – The Market
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- Figure 3: Europe: electricals market by product type, 2015
- Spending on electrical goods
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- Figure 4: Europe: spending on electrical items, 2011-15
- Figure 5: Europe: spending on electrical items, as % all consumer spending, 2015
- Household appliances (White goods)
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- Figure 6: Europe: spending on household appliances, 2011-15
- Telephone equipment
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- Figure 7: Europe: spending on telephone equipment, 2011-15
- Audio-visual and computing (Brown and Grey goods)
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- Figure 8: Europe: spending on audio visual and computing equipment, 2011-15
- Sector size and forecast
- Household appliances retailers
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- Figure 9: Europe: sales by specialist household appliances retailers, excl. VAT, 2011-16
- Figure 10: Europe: forecast sales by specialist household appliances retailers, excl. VAT, 2016-21
- IT and telecoms retailers
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- Figure 11: Europe: sales by specialist IT and telecoms retailers, excl. VAT, 2011-16
- Figure 12: Europe: sales by specialist IT and telecoms retailers, excl. VAT, 2016-21
- Estimated pan-European electricals retailers’ sales
- Leading players
- Sales
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- Figure 13: Europe: leading specialist electrical retailers, sales, 2013/14-2016/17
- Outlets
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- Figure 14: Europe: leading specialist electrical retailers, outlets, 2013/14-2016/17
- Sales per outlet
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- Figure 15: Europe: leading specialist electrical retailers, sales per outlet, 2013/14-2016/17
- Market shares of all spending
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- Figure 16: Europe: leading specialist electrical retailers’ sales as % all spending on electrical goods, 2015-16
- Market shares based on specialist retailers’ sales
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- Figure 17: Europe: leading specialist electrical retailers’ sales as % all electrical specialists sales, 2015-16
- What we think
- Amazon: a force to be reckoned with
- Who is losing share?
- Where next?
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Executive Summary – Europe – The Consumer
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- How many people bought electrical goods?
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- Figure 18: Europe: buyers of electrical goods, November 2016 (UK), January 2017 (DE, ES, FR, IT)
- What electricals they buy
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- Figure 19: Europe: types of electrical products purchased, November 2016 (UK), January 2017 (DE, ES, FR, IT)
- Online vs in-store
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- Figure 20: Europe: how they shop for electricals, in-store vs online, January 2017
- Most-used retail outlets, online and in-store
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- Figure 21: Europe: most used retailer online for buying electricals, January 2017 (UK November 2016)
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- Figure 22: Europe: most used retailer in-store for buying electricals, January 2017 (UK November 2016)
- Reasons for preferring to shop online
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- Figure 23: Europe: reasons why online shoppers prefer to buy online, January 2017 (UK November 2016)
- Reasons for preferring to shop in-store
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- Figure 24: Europe: reasons why in-store shoppers prefer to buy in-store, January 2017 (UK November 2016)
Executive Summary – Europe – Innovation and Launch Activity
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- Why buy?
- In-store experience
- Local techie support
- Apple’s new-look urban store
- One-stop connect home solution
France
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- Overview
- What you need to know
- Areas covered in this report
- Executive summary
- The market
- Spending and inflation
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- Figure 25: France: annual percentage growth in spending on electrical items and all spending, 2012-16
- Channels of distribution
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- Figure 26: France: estimated distribution of spending on electrical/electronic goods, 2016
- Sector size and forecast
- Leading players
- Key metrics
- Market shares
- Online
- The consumer
- What electricals they buy
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- Figure 27: France: types of electrical products purchased, January 2017
- How they shop for electricals
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- Figure 28: France: how they shop for electricals, in-store vs online, January 2017
- Where they shop and why
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- Figure 29: France: where they shop for electricals, whether in-store or online, January 2017
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- Figure 30: France: reasons for shopping for electricals online and in-store, January 2017
- What we think
- Issues and insights
- The ongoing integration of online and in-store
- The facts
- The implications
- What can store-based retailers do?
- What can online-only retailers do?
- What will the Fnac/Darty merger mean?
- The facts
- The implications
- For the sector
- For Fnac Darty
- The market – What you need to know
- Growth in economy and electricals spending is low
- Steep deflation on electricals on personal care items
- Grocers and specialist chains are the main channels
- Specialists thriving despite weak spending
- Spending and inflation
- Economic growth is sluggish
- Market size and trend
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- Figure 31: France: consumer spending on electrical items (incl. VAT), 2012-16
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- Figure 32: France: consumer spending on electrical items (annual % change in volumes, 2010 prices), 2011-15
- Inflation
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- Figure 33: France: consumer prices, Annual % change, 2012-16
- Figure 34: France: consumer price inflation on electrical items, annual % change, Jan 2015-Dec 2016
- Product market breakdown
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- Figure 35: France: main electricals markets, volume sales, 2011-16
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- Figure 36: France: main electricals markets, volume sales forecasts, 2016-20
- Channels of distribution
- Specialists dominate distribution, with the big players growing share
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- Figure 37: France: where they shop for electrical products, whether in-store or online, by channel, January 2017
- Hypermarkets losing non-food sales
- Online expanding fast
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- Figure 38: France: estimated distribution of spending on electrical/electronic goods, 2016
- Sector size and forecast
- Total retail sales recovered in 2015, further growth anticipated for 2016
- Electricals retailers’ sales accelerating
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- Figure 39: France: electricals specialists’ sales, excl VAT, 2011-16
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- Figure 40: France: electricals specialists’ sales, forecasts, excl VAT, 2017-21
- Figure 41: France: electricals retailers’ sales relative to all spending on electricals, 2011-16
- Leading players – What you need to know
- Specialists chains are thriving
- Fnac/Darty integration underway
- Boulanger in third place, with other players smaller
- Defensive buying partnerships
- Marketplaces driving growth
- Top four generate 40% of sector sales
- Online now a vital part of the buying process
- Leading players
- The Fnac Darty deal
- Defensive buying partnerships
- Boulanger and Auchan
- Casino/Cdiscount and Conforama:
- Marketplaces
- Furniture/electricals combo retailers also strong
- Independents losing out
- Telecoms specialists
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- Figure 42: France: leading specialist electrical retailers, sales, 2013-16
- Figure 43: France: leading specialist electrical retailers, outlet numbers, 2013-16
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- Figure 44: France: leading specialist electrical retailers, sales per outlet, 2013-16
- Market shares
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- Figure 45: France: leading specialist electrical retailers: shares of spending on electricals items, 2013-16
- Online
- Online activity and device usage
- Shopping online
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- Figure 46: France: online buyers of electrical items in last 12 months, 2012-16
- Online sales
- Leading online players
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- Figure 47: France: estimated sales of electricals online by leading retailers, 2013-16
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- Figure 48: France: top retail sites by number of unique visitors, October-November 2016
- The consumer – What you need to know
- Mobile devices most popular, particularly amongst men and the young
- Online a well advanced part of the market
- Specialists dominate
- Darty and Amazon the key retail brands
- Online and in-store complementary
- What electricals they buy
- Men and younger consumers buy most
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- Figure 49: France: types of electrical products purchased, January 2017
- Opportunities to market to women
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- Figure 50: France: types of electrical products purchased, by gender, January 2017
- Younger consumers buy more
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- Figure 51: France: types of electrical products purchased, by age, January 2017
- Technology ownership
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- Figure 52: France: technology products personally owned, Q1 2017
- How they shop for electricals – Online vs in-store
- Shopping online almost on a par with in-store
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- Figure 53: France: how they shop for electricals, in-store vs online, January 2017
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- Figure 54: France: how they shop for electricals, in-store vs online, by gender, January 2017
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- Figure 55: France: how they shop for electricals, in-store vs online, by age, January 2017
- Where they shop for electricals and why
- Specialists most popular, with Darty leading
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- Figure 56: France: where they shop for electricals, whether in-store or online, January 2017
- Online: Amazon dominant
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- Figure 57: France: where they shop for electricals, online, January 2017
- Customer profiles of online shoppers
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- Figure 58: France: profile of those who had bought electricals online, by retailer used, January 2017
- In-store: Darty leads
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- Figure 59: France: where they shop for electricals, in-store, January 2017
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- Figure 60: France: profile of those who had bought electricals in-store, by retailer used, January 2017
- Reasons for shopping online and in-store
- The two are equally important and complementary
- The physical experience can only be had in-store
- In-store advice highly valued, with opportunities for all types of retailer
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- Figure 61: France: reasons for shopping for electricals online and in-store, January 2017
- Reasons for shopping crossed by individual retailer
- Shopping online
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- Figure 62: France: reasons for shopping for electricals online, by retailer used, January 2017
- Shopping in-store
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- Figure 63: France: reasons for shopping for electricals in-store, by retailer used, January 2017
- Appendix – Data sources, abbreviations and supporting information
- Abbreviations
- Data sources
Germany
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- Overview
- What you need to know
- Areas covered in this report
- Executive summary
- The market
- Spending and inflation
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- Figure 64: Germany: consumer spending, year on year % change, 2012-16
- Channels of distribution
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- Figure 65: Germany: estimated distribution of spending on electrical goods, 2015-16
- Sector size and forecast
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- Figure 66: Germany: electricals specialists’ sales, year-on-year % growth, 2011-16
- Leading players
- Key metrics
- Market shares
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- Figure 67: Germany: leading specialist electrical specialists’ estimated shares of spending on electrical goods, 2016
- Online
- The consumer
- What electricals they buy
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- Figure 68: Germany: types of electrical products purchased, January 2017
- How they shop
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- Figure 69: Germany: how they shop for electricals, in-store vs online, January 2017
- Where they shop
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- Figure 70: Germany: where they shop for electrical products, whether online or in-store, January 2017
- What we think
- Issues and insights
- Omnichannel shopping is now the norm
- The facts
- The implications
- How can smaller specialists compete?
- The facts
- The implications
- The market – What you need to know
- Spending on electricals goes negative again
- Spending on appliances up
- Inflation remains low
- Specialists increase their share of spending
- Specialists grow their sales
- Spending and inflation
- Solid and steady economic growth
- Electricals spending falls
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- Figure 71: Germany: consumer spending on electrical items (incl. VAT), 2012-16
- Inflation
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- Figure 72: Germany: consumer prices, annual % change, 2012-16
- Figure 73: Germany: consumer price inflation on electrical items, annual % change, July 2015-December 2016
- Product market breakdown
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- Figure 74: Germany: main electricals markets, volume sales, 2012-16
- Figure 75: Germany: main electricals markets, volume sales forecasts, 2016-20
- Channels of distribution
- Specialists gain share
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- Figure 76: Germany: estimated distribution of spending on electricals/electrical goods, 2016
- Sector size and forecast
- Sales via the specialists improve
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- Figure 77: Germany: electricals specialists’ sales, excl VAT, 2011-16
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- Figure 78: Germany: electricals specialists’ sales, forecasts, excl VAT, 2017-21
- Figure 79: Germany: electricals specialists’ sales relative to all spending on electricals, 2010-16
- Leading players – What you need to know
- Media-Saturn continues to grow
- Leading specialists account for a steady share of the market
- Online accounts for over a quarter of sales
- Leading players
- Media-Saturn continues to improve
- Buying groups manage low growth
- Challenging year for mobile phone companies
- AO growing from a small base
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- Figure 80: Germany: leading specialist electrical retailers, sales, 2014-16
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- Figure 81: Germany: leading specialist electrical retailers, outlets, 2014-16
- Figure 82: Germany: leading specialist electrical retailers, estimated sales per outlet, 2014-16
- Market shares
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- Figure 83: Germany: leading specialist electrical retailers, estimated shares of spending on electricals items, 2014-16
- Online
- Online activity and device usage
- Shopping online
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- Figure 84: Germany: online buyers of electrical items in last three months, 2012-16
- Online sales
- Leading online players
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- Figure 85: Germany: estimated sales of electricals online by leading retailers, 2014-16
- The consumer – What you need to know
- 70% have bought electricals in the past year
- Omnichannel shopping has become the norm
- Over half shop at Media-Saturn
- Price perception driving online sales
- Stores preferred for seeing products and advice
- What electricals they buy
- 70% have bought electrical goods in the past year
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- Figure 86: Germany: types of electrical products purchased, January 2017
- Men more likely to buy electrical goods than women
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- Figure 87: Germany: types of electrical products purchased, by gender, January 2017
- Electrical buyers have higher than average income
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- Figure 88: Germany: electrical goods purchased, by average age and household income, January 2017
- How they shop for electricals – Online vs in-store
- Omnichannel shopping has become the norm
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- Figure 89: Germany: how they shop for electricals, in-store vs online, January 2017
- Women more likely to use stores than men
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- Figure 90: Germany: how they shop for electricals, in-store vs online, by gender, January 2017
- Wealthier shoppers use multiple channels to market
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- Figure 91: Germany: how they shop for electricals, in-store vs online, by average age and household income, January 2017
- Gender can determine how items are purchased
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- Figure 92: Germany: what they bought by how they shopped, January 2017
- Where they shop for electricals and why
- Specialists and non-specialists evenly split
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- Figure 93: Germany: where they shop for electrical products, whether online or in-store, January 2017
- Media-Saturn dominates in-store shopping
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- Figure 94: Germany: where they shop for electrical products in-store, January 2017
- While Amazon leads online
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- Figure 95: Germany: where they shop for electrical products online, January 2017
- Amazon and Media-Saturn target similar shoppers
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- Figure 96: Germany: where they shop for electrical goods, by average age and household income, January 2017
- Reasons for shopping online
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- Figure 97: Germany: reasons for shopping for electricals online, January 2017
- Women like to compare products
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- Figure 98: Germany: reasons for shopping for electricals online, by gender, January 2017
- Online pureplays trade on a range and price
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- Figure 99: Germany: reasons for shopping for electricals online, by retailer used, January 2017
- Reasons for shopping in-store
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- Figure 100: Germany: reasons for shopping for electricals in-store, January 2017
- Women want to see the products
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- Figure 101: Germany: reasons for shopping for electricals in-store, by gender, January 2017
- Appendix – Data sources, abbreviations and supporting information
- Abbreviations
- Data sources
Italy
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- Overview
- What you need to know
- Areas covered in this report
- Executive summary
- The market
- Spending and inflation
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- Figure 102: Italy: annual percentage growth in spending on electrical items and all spending, 2012-16
- Channels of distribution
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- Figure 103: Italy: estimated distribution of spending on electrical goods, 2016
- Sector size and forecast
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- Figure 104: Italy: annual % change in all retail sales (excl. fuel) and household goods retail sales, 2012-16
- Leading players
- Key metrics
- Market shares
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- Figure 105: Italy: leading electricals specialists: estimated shares of spending on electricals items, 2015-16
- Online
- The consumer
- What electricals they buy
- How they shop for electricals
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- Figure 106: Italy: how they shop for electricals, in-store vs online, January 2017
- Where they shop and why
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- Figure 107: Italy: where they shop for electricals, whether in-store or online, January 2017
- What we think
- Issues and insights
- Electrical retailers should look to capitalise on the growth of m-commerce
- The facts
- The implications
- First-hand product experience is important to in-store shoppers
- The facts
- The implications
- The market – What you need to know
- Consumer spend on electricals up for the third consecutive year
- Prices of electrical goods creeping up
- Specialists account for 76% of spending on electrical products
- Electrical retail sales growth accelerates
- Spending and inflation
- Signs of economic recovery
- Market size and trend
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- Figure 108: Italy: consumer spending on electrical items (incl. VAT), 2012-16
- Inflation
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- Figure 109: Italy: consumer prices, annual % change, 2012-16
- Figure 110: Italy: consumer price inflation on electrical items, annual % change, July 2015-December 2016
- Product market breakdown
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- Figure 111: Italy: main electricals markets, volume sales, 2011-16
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- Figure 112: Italy: main electricals markets, volume sales forecasts, 2016-20
- Channels of distribution
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- Figure 113: Italy: estimated distribution of spending on electrical goods, 2015-16
- Sector size and forecast
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- Figure 114: Italy: household goods specialists’ sales, excl. VAT, 2011-16
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- Figure 115: Italy: household goods specialists’ sales, forecasts, excl. VAT, 2017-21
- Electrical retail sales estimates
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- Figure 116: Italy: estimated electricals retailers’ sales, excl. VAT, 2011-16
- Leading players – What you need to know
- Expert’s extends market-leading position with 17% y-o-y sales increase
- Media World and Euronics update store formats
- MiniTrony looks to convenience
- Expert grows market share
- Online
- Leading players
- Unieuro bolsters online shopping experience
- Telecoms specialists
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- Figure 117: Italy: leading specialist electrical retailers, estimated sales, 2013-16
- Figure 118: Italy: leading specialist electrical retailers, estimated outlet numbers, 2013-16
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- Figure 119: Italy: leading specialist electrical retailers, estimated sales per outlet, 2013-16
- Market shares
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- Figure 120: Italy: leading specialist electrical retailers: Estimated shares of all spending on electricals items, 2013-16
- Online
- Online activity and device usage
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- Figure 121: Italy: broadband connections, 2012-16
- Shopping online
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- Figure 122: Italy: online buyers of electrical items in last 12 months, 2012-16
- Online sales
- Leading online players
- The consumer – What you need to know
- Mobile phones/tablets are the most purchased electrical products
- Majority of Italian consumers purchase electrical products in-store
- Amazon is the single most used retailer for purchasing electrical products
- Most popular reason for shopping in-store is to try and inspect products
- What electricals they buy
- Mobile phones/tablets are the most popular purchases
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- Figure 123: Italy: types of electrical products purchased, January 2017
- More women than men haven’t bought electrical products
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- Figure 124: Italy: types of electrical products purchased, by gender, January 2017
- Young millennials are the biggest purchasers of mobile devices
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- Figure 125: Italy: types of electrical products purchased, by age, January 2017
- Technology ownership
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- Figure 126: Italy: technology products personally owned, Q1 2017
- How they shop for electricals – Online vs in-store
- Most Italian consumers buy electricals in-store
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- Figure 127: Italy: how they shop for electricals, in-store vs online, January 2017
- Female consumers prefer to shop in-store
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- Figure 128: Italy: how they shop for electricals, in-store vs online, by gender, January 2017
- Older consumers less inclined to shop online for electricals
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- Figure 129: Italy: how they shop for electricals, in-store vs online, by age, January 2017
- What they bought online/instore
- Gaming hardware is the most purchased product online
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- Figure 130: Italy: how they shop for electricals, in-store vs online, by product purchased, January 2017
- Where they shop for electricals and why
- Amazon is the most used retailer for electrical goods purchasing
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- Figure 131: Italy: where they shop for electricals, whether in-store or online, January 2017
- Online: Amazon dominant
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- Figure 132: Italy: where they shop for electricals, online, January 2017
- Customer profiles of online shoppers
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- Figure 133: Italy: profile of those who had bought electricals online, by retailer used, January 2017
- In-store: Media World leads
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- Figure 134: Italy: where they shop for electricals, in-store, January 2017
- Customer profiles of in-store shoppers
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- Figure 135: Italy: profile of those who had bought electricals in-store, by retailer used, January 2017
- Reasons for shopping online and in-store
- Consumers value the hands-on product experience in-store
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- Figure 136: Italy: reasons for shopping for electricals in-store, January 2017
- Lower prices are the biggest draw for shopping online for electricals
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- Figure 137: Italy: reasons for shopping for electricals online, January 2017
- Reasons for shopping crossed by individual retailer
- Shopping online
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- Figure 138: Italy: reasons for shopping for electricals online, by retailer used, January 2017
- Shopping in-store
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- Figure 139: Italy: reasons for shopping for electricals in-store, by retailer used, January 2017
- Appendix – Data sources, abbreviations and supporting information
- Abbreviations
- Data sources
Spain
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- Overview
- What you need to know
- Areas covered in this report
- Executive summary
- The market
- Spending and inflation
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- Figure 140: Spain: consumer price inflation, annual % change, 2010-16
- Channels of distribution
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- Figure 141: Spain: estimated distribution of spending on electricals goods, 2016
- Sector size and forecast
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- Figure 142: Spain: annual % change in all retail sales (excl. fuel) and electrical goods specialists’ retail sales, 2011-16
- Leading players
- Key metrics
- Market shares
-
- Figure 143: Spain: leading specialist electrical retailers: estimated shares of spending on electricals items, 2016
- Online
- The consumer
- What electricals they buy
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- Figure 144: Spain: types of electrical products purchased, January 2017
- Where they shop for electricals
-
- Figure 145: Spain: where they shop for electricals, whether online or in-store, January 2017
- Online vs offline
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- Figure 146: Spain: how they shop for electricals, in-store vs online, January 2017
- What we think
- Issues and insights
- High levels of promotional activity eroding sales growth
- The facts
- The implications
- Specialists need to boost appeal in competitive market
- The facts
- The implications
- The market – What you need to know
- Consumer spending on electricals rose 8.9% in 2015
- Deflationary prices continued into 2016
- Mobile phones dominate volume sales
- Channels of distribution
- Specialists’ retail sales forecast to be flat in 2017
- Spending and inflation
- Economy recovering
- Consumer spending
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- Figure 147: Spain: consumer spending on electrical items (incl. VAT), 2012-16
- Inflation
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- Figure 148: Spain: consumer prices, annual % change, 2012-16
- Figure 149: Spain: consumer price inflation on electrical items, annual % change, July 2015-December 2016
- Product market breakdown
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- Figure 150: Spain: main electricals markets, volume sales, 2012-16
- Figure 151: Spain: main electricals markets, volume sales forecasts, 2016-20
- Channels of distribution
- Specialists dominate, but losing share
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- Figure 152: Spain: estimated distribution of spending on electrical goods, 2014-16
- Sector size and forecast
- Electricals specialists growth set to slow
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- Figure 153: Spain: electricals specialists’ sales, excl VAT, 2011-16
- Figure 154: Spain: electricals specialists’ sales, forecasts, excl VAT, 2016-21
- Leading players – What you need to know
- Media Markt achieves 4.7% sales growth in 2016
- Worten also continuing to grow
- Most specialists losing market share
- Online electrical retail sales reach €1.8 billion in 2015
- Leading players
- Media Markt growth continues
- Worten expanding store network
- Fnac struggles in discount-driven market
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- Figure 155: Spain: leading specialist electrical retailers, sales, 2012-16
- Figure 156: Spain: leading specialist electrical retailers, outlets, 2012-16
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- Figure 157: Spain: leading specialist electrical retailers, estimated sales per outlet, 2012-16
- Market shares
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- Figure 158: Spain: leading specialist electrical retailers, shares of spending on electricals items, 2014-16
- Online
- Online activity and device usage
- Shopping online
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- Figure 159: Spain: online buyers in last 12 months, by country, 2007-16
- Figure 160: Spain: online buyers of electrical items in last 12 months, 2007-16
- Online retail sales
- Electricals shopping: in-store vs online
-
- Figure 161: Spain: how they shop for electrical products, in-store vs online, January 2016
- Leading online players
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- Figure 162: Spain: where they shop for electrical products online, January 2017
- The consumer – What you need to know
- Three quarters of people bought electricals in 2016
- In-store continues to be the primary channel
- Almost half shop at Media Markt
- Lower prices draw people to online shopping
- In-store advice continues to be important
- What electricals they buy
- Almost half shop for mobile phones and tablets
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- Figure 163: Spain: types of electrical products purchased, January 2017
- Men continue to drive purchasing
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- Figure 164: Spain: types of electrical products purchased, by gender, January 2017
- Young people more tech-focused
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- Figure 165: Spain: types of electrical products purchased, by age, January 2017
- Technology ownership
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- Figure 166: Spain: technology products personally owned, Q1 2016
- How they shop for electricals – Online vs in-store
- In-store vs online shopping
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- Figure 167: Spain: how they shop for electricals, in-store vs online, January 2017
- Men more likely to shop online
-
- Figure 168: Spain: how they shop for electricals, in-store vs online, by gender, January 2017
- Online purchasing peaks amongst older Millennials
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- Figure 169: Spain: how they shop for electricals, in-store vs online, by age, January 2017
- Cameras and video cameras more likely to be bought online
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- Figure 170: Spain: how they shop for electricals, in-store vs online, by product purchased, January 2017
- Where they shop for electricals and why
- Media Markt is the most used retailer
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- Figure 171: Spain: where they shop for electricals, whether in-store or online, January 2017
- Fnac online offer popular
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- Figure 172: Spain: where consumers shop for electricals, by channel, January 2017
- Apple attracts young and affluent shoppers
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- Figure 173: Spain: profile of those who bought either in-store or online, by retailer used, January 2017
- Prices are perceived as lower online
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- Figure 174: Spain: reasons for shopping for electricals online, January 2017
- Leading retailers attract shoppers with broad online assortment
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- Figure 175: Spain: reasons for shopping for electricals online, by retailer used: Media Markt, January 2017
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- Figure 176: Spain: reasons for shopping for electricals online, by retailer used: Amazon, January 2017
- In-store experience is important
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- Figure 177: Spain: reasons for shopping for electricals in-store, January 2017
- Department stores’ in-store customer service stands out
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- Figure 178: Spain: reasons for shopping for electricals in-store, by retailer used, January 2017
- Appendix – Data sources, abbreviations and supporting information
- Abbreviations
- Data sources
UK
-
- Overview
- What you need to know
- Products covered in this Report
- Executive summary
- The market
- Spending on electricals soars in 2016
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- Figure 179: Consumer spending on all electrical products: market size and forecast (including VAT), 2011-21
- Specialists welcome positive growth, but lose market share
- Online accounts for over half of spending on electrical goods
-
- Figure 180: Estimated online sales of electrical goods as a % of total consumer spending on electrical goods (Including VAT), 2012-16
- Prices beginning to edge up
- Companies and brands
- Amazon gains share…
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- Figure 181: Estimated market shares of the leading specialist and non-specialist retailers of electrical goods, 2016
- … and scores highly on trust
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- Figure 182: Attitudes towards and usage of selected brands, December 2016
- The consumer
- Three quarters of consumers purchased electricals in 2016
-
- Figure 183: Types of electrical products purchased in the past 12 months, November 2016
- Argos remains most popular but Currys PC World is catching up fast
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- Figure 184: Retailers used to purchase electrical goods in the past 12 months, either in-store or online, November 2016
- Two in five purchased or used an aftersales product or service
-
- Figure 185: Additional services/products purchased or taken out in the last 12 months, November 2016
- In-store demonstrations remain important, but consumers want more educational services
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- Figure 186: Attitudes to in-store demonstrations and technology services, November 2016
- Price convergence
-
- Figure 187: Attitudes to retailers pricing of electrical products, November 2016
- Black Friday 2016 was the biggest yet, but what does this mean for 2017?
-
- Figure 188: Black Friday 2016 purchasing, December 2016
- What we think
- Issues and insights
- Does Dixons Carphone’s vision of a service driven future stack up?
- The facts
- The implications
- Price increases: what’s the impact and does it matter?
- The facts
- The implications
- Is same-day delivery taking away one of a stores’ last remaining USPs?
- The facts
- The implications
- The market – What you need to know
- Spending on electricals soars in 2016
- Specialists welcome positive growth, but lose market share
- Online-only players gain from specialist market share loss
- Prices beginning to edge up
- Housing market a boost for the sector
- Market drivers
- Retail sales
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- Figure 189: Annual % change in all retail sales, electrical household appliance specialists and computers & telecoms equipment specialists, non-seasonally adjusted value series, Jan 2015-Dec 2016
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- Figure 190: Annual % change in all retail sales, electrical household appliance specialists and computers & telecoms equipment specialists, non-seasonally adjusted volume series, Jan 2015-Dec 2016
- Average weekly sales: Q4 becoming increasingly important
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- Figure 191: Average weekly retail sales in the electrical household appliance specialists and computers and telecommunications specialists categories, Oct 2015-Dec 2016
- Prices edging up
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- Figure 192: Price inflation: annual rate of change in core electrical categories, by month, Jan-Dec 2016
- Figure 193: Price inflation: annual rate of change in core electrical categories, 2010-16
- Real incomes still growing, but is a squeeze coming?
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- Figure 194: Real wage growth: wages growth vs inflation, Jan 2012-Dec 2016
- Property transactions
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- Figure 195: Number of property residential property transactions with a value of over £40,000 completed in the UK, Jun 2015-Dec 2016
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- Figure 196: Number of property residential property transactions with a value of over £40,000 completed in the UK, 2006-16
- Renting falls
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- Figure 197: UK households by tenure, 2011-15
- Market size and forecast
- A very strong 2016 for spending
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- Figure 198: Consumer spending on all electrical products: market size and forecast (including VAT), 2011-21
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- Figure 199: Electrical products: market size and forecast (including VAT), in current and constant prices, 2011-21
- Segment forecasts
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- Figure 200: Core electrical goods segments as a percentage of the total market, 2013-16
- Household appliances
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- Figure 201: Household appliances: segment size and forecast (including VAT), 2011-21
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- Figure 202: Household appliances: segment size and forecast (including VAT), in current and constant prices, 2011-21
- Computing and telecoms
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- Figure 203: Computing and telecoms goods: segment size and forecast (including VAT), 2011-21
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- Figure 204: Computing and telecoms goods: segment size and forecast (including VAT), in current and constant prices, 2011-21
- Audio-visual and photographic goods
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- Figure 205: Audio-visual and photographic goods: segment size and forecasts (including VAT), 2011-21
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- Figure 206: Audio-visual and photographic goods: segment size and forecast (including VAT), in current and constant prices, 2011-21
- Personal care appliances
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- Figure 207: Personal care appliances: segment size and forecast (including VAT), 2011-21
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- Figure 208: Personal care appliances: segment size and forecast (including VAT), in current and constant prices, 2011-21
- Forecast methodology
- Specialist sector size
- Specialists lose share but 2016 was positive
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- Figure 209: Electrical goods specialists as a percentage of all consumer spending on electrical goods (including VAT), 2012-17
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- Figure 210: Electrical goods specialist sector sales (incl. and excluding VAT), 2012-17
- Smaller operators can find a niche with the smart home
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- Figure 211: Number of retail outlets, 2012-16
- Figure 212: Number of retail enterprises, 2012-16
- Channels of distribution
- Specialists lose share, with pureplayers the big winners
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- Figure 213: Estimated distribution of spending on electrical goods, %, 2015 and 2016
- The consumer – What you need to know
- Three quarters of consumers purchased electricals in 2016
- Online is the dominant method of purchasing electricals
- Ease of comparison and perceived cost savings driving online…
- …but seeing products physically is still a major bonus for stores
- Argos remains most popular but Currys PC World is catching up fast
- Two in five purchased or used an aftersales product or service
- Price convergence
- Black Friday 2016: biggest yet but what does this mean for 2017
- What they bought and what they plan to buy
- Mobile phones continue to be the most popular purchase
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- Figure 214: Types of electrical products purchased in the past 12 months, November 2016
- Trend data
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- Figure 215: Trend data: types of electrical products purchased in the past 12 months, November 2013-16
- Almost half of 16-24-year-olds purchased a mobile phone in the past year
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- Figure 216: Types of electrical products purchased in the past 12 months, by age, November 2016
- Positive housing market driving appliance sales
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- Figure 217: Purchase of household appliances, by time spent in current home, November 2016
- Repertoire of products purchased in the past year
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- Figure 218: Repertoire of products purchased in the past 12 months, November 2016
- Over half of consumers plan to buy electrical goods in the next year
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- Figure 219: Planned purchase of electrical goods in the next 12 months, November 2016
- How they shop for electricals
- Online most used for electrical purchases
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- Figure 220: How electrical goods were purchased in the last 12 months, November 2016
- 25-44s are the main online buyers
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- Figure 221: How electrical goods were purchased in the last 12 months, November 2016
- Desktops/laptops the device of choice
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- Figure 222: Devices used to purchase electrical goods in the past year, November 2016
- Young men the most likely to buy on their phone
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- Figure 223: Devices used to purchase electrical goods in the past year, November 2016
- Why they prefer to shop online or in-store for electricals
- Price and ease of comparison drives shoppers online
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- Figure 224: Why they prefer to shop online for electrical goods, November 2016
- Greater emphasis on price-matching online competition
- Physical inspection still key for stores
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- Figure 225: Why they prefer to shop in-store for electricals, November 2016
- Retailers used
- Argos comes out on top
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- Figure 226: Retailers used to purchase electrical goods in the past 12 months, either in-store or online, November 2016
- Currys PC World’s strength is its stores, but is catching up online
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- Figure 227: Retailers used to buy in-store or online, November 2016
- Amazon and Argos’s broad appeal key to success
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- Figure 228: Retailers used for electrical goods purchasing in the past 12 months, by socio-economic group and age, November 2016
- Whilst Currys is growing online, more needs to be done to appeal to online shoppers
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- Figure 229: Retailer used to purchase electrical goods in the past 12 months, by how electrical goods have been purchased in the last 12 months, November 2016
- Online users show a wider repertoire of stores used
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- Figure 230: Repertoire of retailers used to purchase goods in the last 12 months, by in-store and online, November 2016
- Attitudes towards and usage of aftersales services/products and in-store demonstrations
- Retailers ramp up service offerings
- Two in five have purchased or used an aftersales product or service
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- Figure 231: Additional services/products purchased or taken out in the last 12 months, November 2016
- Higher-cost items seeing greater uptake of add-ons
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- Figure 232: Additional services/products purchased or taken out in the last 12 months, by electrical products purchased in the last 12 months, November 2016
- Specialists strong on add-ons
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- Figure 233: Additional services/products purchased or taken out in the last 12 months, by type of retailer used to purchase electrical goods in the last 12 months, November 2016
- But are consumers ready for it?
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- Figure 234: Attitudes to in-store demonstrations and technology services, November 2016
- Attitudes to pricing and new brands
- Frequent discount could be hitting price integrity
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- Figure 235: Attitudes to retailers pricing of electrical products, November 2016
- Younger consumers more likely to be tempted by offers
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- Figure 236: Agreement to statements relating to electrical retailers pricing, November 2016
- Newer brands recognised for their value but concerns around reliability remain
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- Figure 237: Attitudes to new brands from emerging economies, November 2016
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- Figure 238: Agreement to statements relating to new brands from emerging economies, November 2016
- Black Friday 2016
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- Figure 239: Black Friday 2016: purchasing and browsing behaviour, December 2016
- Electrical purchasing
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- Figure 240: Black Friday 2016 purchasing, December 2016
- Growth in Black Friday electrical purchases
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- Figure 241: Purchase of electrical goods during Black Friday, by channel of purchase, December 2015 and 2016
- Even split between gift and personal buying
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- Figure 242: Reasons for purchasing items during Black Friday 2016, by purchase, December 2016
- Most shop around on Black Friday
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- Figure 243: Reasons for buying and behaviour during Black Friday 2016, December 2016
- Electrical buyers more likely to seek out the best deals
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- Figure 244: Agreement to statements around reasons for buying on and behaviour during Black Friday 2016, by type of purchase made, December 2016
- Most browsed but did not buy because nothing caught their eye
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- Figure 245: Reasons for browsing but not buying during Black Friday 2016, December 2016
- Leading retailers – What you need to know
- Electrical spending increasingly moves online
- Amazon gains share once more
- ao.com continues to be the fastest growing specialist player
- Dixons Carphone looks to consolidate its stores
- Amazon scores highly on trust
- Leading specialists
- Store consolidation slows Dixons Carphone’s total growth
- Apple reopens flagship store
- ao.com’s market leading growth
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- Figure 246: Leading specialists retailers of electrical goods: total net revenues, 2011-15
- Figure 247: The leading specialist retailers, CAGR of net revenues, 2011-15
- Outlets and sales per outlet
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- Figure 248: The leading retailers of electrical goods, outlet numbers, 2011-15
- Figure 249: Leading specialist retailers of electrical goods, annual sales per outlet, 2011-15
- Operating profits and margins
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- Figure 250: Leading specialist retailers of electrical goods, operating profits, 2011-15
- Figure 251: Leading specialist retailers of electrical goods, operating margins, 2011-15
- Sales area and sales densities
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- Figure 252: Leading specialist retailers of electrical goods, estimated sales area, 2011-15
- Figure 253: Leading specialist retailers of electrical goods, sales per square metre, 2011-15
- Leading non-specialists
- Amazon continues to lead the pack
- Sainsbury’s takes on Argos
- John Lewis targets smart-home future
- Shop Direct maintains steady growth
- Grocers fall behind
- Lack of launches hits hardware sales at Game Digital
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- Figure 254: Leading non-specialist retailers’ sales of electronic goods (excluding VAT), 2012-16
- Figure 255: The leading non-specialist retailers: CAGR in electrical goods sales, 2012-16
- Tesco’s shrinks non-convenience store estate
- John Lewis continues to expand
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- Figure 256: Leading non-specialist retailers of electrical goods, outlet numbers, 2012-16
- Market shares
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- Figure 257: Estimated market shares of the leading specialist and non-specialist retailers of electrical goods, 2016
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- Figure 258: Estimated market shares of the leading specialist and non-specialist retailers of electrical goods, 2014-16
- Mobile phone specialists
- The market
- Mobile network connections
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- Figure 259: Estimated value of retail mobile network connections in the UK, 2011-16
- Figure 260: Retail mobile subscription shares by provider, Q4 2015
- Network Providers - Retail key metrics
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- Figure 261: Estimated Store numbers of the big four network providers, 2016
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- Figure 262: Leading network providers: Financials, 2013-15
- Carphone Warehouse
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- Figure 263: Carphone Warehouse: Key metrics, 2014-17
- Online
- Online now the preferred option for buying electricals
- Black Friday boosts online sales
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- Figure 264: Estimated online sales of electrical goods (including VAT), 2012-16
- Figure 265: Leading online retailers’ estimated shares of online spending on electrical goods, 2016 (est)
- Space allocation summary
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- Figure 266: Leading electricals retailers, summary space allocation estimates, January 2017
- Detailed space allocation
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- Figure 267: Leading electricals retailers, detailed space allocation estimates, January 2017
- Figure 268: Leading electricals retailers, detailed space allocation estimates, January 2017
- Electrical departments in supermarkets
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- Figure 269: Supermarkets: Electricals department as a percentage of total floor space, January 2017
- Retail product mix
- Space allocation
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- Figure 270: UK electricals retailers, space allocation, 2016
- Figure 271: Leading electricals retailers, Electricals space, 2015/16
- Sales density
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- Figure 272: Leading electricals retailers, estimated sales densities by broad product area, 2015/16
- Sales by broad product category
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- Figure 273: Leading electricals retailers, estimated sales by broad product area, 2015/16
- Market shares
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- Figure 274: Leading electricals retailers, estimated market share by broad product area, 2015/16
- Innovations and launch activity
- Smart apartments in-store and one-stop connected home solutions
- Experience stores
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- Figure 275: Dyson’s first UK flagship store in London, July 2016
- AO widens order fulfilment options
- Flexible store format
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- Figure 276: Carphone Warehouse flexible store format
- Advertising and marketing activity
- Total advertising spend up 2% year-on-year in 2016
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- Figure 277: Recorded above-the-line, online display and direct mail total advertising expenditure by UK electrical retailers, 2012-16
- Dixons once again by far the sector’s biggest advertising spender
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- Figure 278: Leading UK retail advertisers of electrical products: recorded above-the-line, online display and direct mail total advertising expenditure, 2012-16
- 56.3% of total advertising spend in 2016 was channelled through TV
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- Figure 279: Leading and total UK retail advertisers of electrical products: recorded above-the-line, online display and direct mail total advertising expenditure, by media type, 2016
- Nielsen Ad Intel coverage
- Brand research
- What you need to know
- Brand map
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- Figure 280: Attitudes towards and usage of selected brands, December 2016
- Key brand metrics
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- Figure 281: Key metrics for selected brands, December 2016
- Brand attitudes: John Lewis and Apple Stores worth paying more for
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- Figure 282: Attitudes, by brand, December 2016
- Brand personality: Online pureplays the most vibrant and engaging brands
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- Figure 283: Brand personality – Macro image, December 2016
- Currys PC World struggles to shake its negative associations
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- Figure 284: Brand personality – Micro image, December 2016
- Brand analysis
- Amazon leads the way despite falling usage
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- Figure 285: User profile of Amazon, December 2016
- John Lewis’s premium image is worth paying more for
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- Figure 286: User profile of John Lewis, December 2016
- Apple Stores popular with the affluent young
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- Figure 287: User profile of Apple Store, December 2016
- ao.com continues to grow its appeal
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- Figure 288: User profile of ao.com, December 2016
- Argos appeals on price
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- Figure 289: User profile of Argos, December 2016
- Currys PC World struggles to stand out
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- Figure 290: User profile of Currys PC World, December 2016
- Carphone Warehouse elicits low levels of trust
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- Figure 291: User profile of Carphone Warehouse, December 2016
- Appendix – Data sources, abbreviations and supporting information
- Data sources
- Financial definitions
- Sales per store, sales per square metre
- Exchange rates
- Abbreviations
- Consumer research methodology
- Brand research
- Brand map
- Appendix – Market size and forecast
- Forecast Methodology
- Mintel market size definitions
- Specialist sector size
Amazon.com
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- What we think
- Marketplace is growing
- Disruptive influence
- Does Amazon need stores?
- Maturity beckoning?
- Where next?
- Company background
- Company performance
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- Figure 292: Amazon.com Inc.: group financial performance, 2011/12-2015/16
- Electricals sales
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- Figure 293: Amazon: estimated electricals sales in Europe, 2015-16
- Marketplace
- Retail offering
AO World
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- What we think
- Broader variety of electrical products
- Enhanced online customer experience
- Increased brand awareness attracting new customers and driving repeat business
- Bolstering logistical infrastructure to better serve customers
- European operation to enter profitability in 2020
- Company background
- Company performance
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- Figure 294: AO World Plc: group financial performance, 2011/12-2015/16
- Retail offering
Apple Retail
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- What we think
- Over-reliance on the iPhone?
- A price rise too far?
- All about the image
- Company background
- Company performance
- Worldwide
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- Figure 295: Apple Inc.: sales and operating profit, 2012-16
- Apple Retail UK
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- Figure 296: Apple Retail UK: group financial performance, 2011/12-2015/16
- Figure 297: Apple Retail UK: outlet data, 2011/12-2015/16
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- Figure 298: Apple Retail: European stores, 2014-17
- Retail offering
Argos
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- What we think
- Early days, but the signs are promising
- Real-time delivery information and convenient product drop-off option for busy festive period
- ‘Buy now’ price promise bolsters extended Black Friday promotion
- Company background
- Company performance
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- Figure 299: Argos: group financial performance, 2011/12-2015/16
- Figure 300: Argos: outlet data, 2011/12-2015/16
- Retail offering
Conrad Electronic
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- What we think
- Predictive analytics technology driving m-commerce sales
- New delivery service
- Local techie support and troubleshooting service tool
- The Internet of Things
- Company background
- Company performance
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- Figure 301: Conrad Electronic (Germany): group financial performance, 2012-16
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- Figure 302: Conrad Electronic: outlet data, 2012-16
- Retail offering
Dixons Carphone
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- What we think
- Betting the house on connectivity
- Company plans to ‘redefine retail’ with pay-monthly membership scheme
- Cutting price out of the equation
- What next?
- Company background
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- Figure 303: Dixons Carphone: retail brands, by country, 2017
- Company performance
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- Figure 304: Dixons Carphone: group financial performance, 2013/14-2015/16
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- Figure 305: Dixons Carphone: outlet data, 2013/14-2015/16
- Figure 306: Dixons Carphone: store portfolio, 2015-16
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- Figure 307: Dixons Carphone: planned store closures, 2016/17
- Retail offering
E-Square
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- What it does
- Company background
- Key figures
- Members
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- Figure 308: E-Square membership, 2016
- Sales
ElectronicPartner
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- What we think
- Structural weaknesses
- Where next?
- Company background
- Company performance
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- Figure 309: Electronic Partner: Group sales performance, 2012-16
- Retail offering
Euronics International
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- What we think
- Bringing its members new and innovative products
- Brand communication
- Bolstering multi-channel proposition
- Services add value to physical stores
- Company background
- Company performance
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- Figure 310: Euronics International: group sales performance, 2011-15
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- Figure 311: Euronics International: estimated outlet data, 2011-15
- Retail offering
Expert Europe
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- What we think
- National network, local availability
- Strength in common branding is being eroded
- Increased focus on brand and product expertise and service…
- …and online presence
- Where now?
- Company background
- Company performance
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- Figure 312: Expert Europe: group sales performance, 2012-16
- Figure 313: Expert Europe: outlet data, 2012-16
- Retail offering
Fnac Darty Group
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- What we think
- Enlarged product offering to better compete with the likes of Amazon
- Enhanced multichannel offering
- Increased bargaining power to offer more competitive prices
- Shortcuts to aid electrical product consumers decision-making process
- Company background
- Company performance
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- Figure 314: Fnac Darty: financial performance, pro forma, Q3 2016 and 1st nine months 2016
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- Figure 315: Fnac Darty: store network, pro forma, 2015-16
- Retail offering
HTM Group
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- What we think
- Pushing ahead with geographical expansion
- Increasing buying power
- Tapping into the potential of the connected home and connected commerce
- Company background
- Company performance
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- Figure 316: HTM Group: estimated sales, 2012-16
- Figure 317: HTM Group: outlet data, 2012-16
- Retail offering
Maplin Electronics
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- What we think
- Strengthening multichannel proposition with new returns solution
- Price reductions to bolster value-for-money positioning
- New store format filled with new shopping experiences
- Company background
- Company performance
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- Figure 318: Maplin Electronics Ltd: group financial performance, 2011-2015/16
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- Figure 319: Maplin Electronics Ltd: outlet data, 2011-2015/16
- Retail offering
Media-Saturn
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- What we think
- Looking for opportunities in rentals
- The important of the connected home
- Services potential
- Digital stores
- Being proactive with innovation
- Redcoon brought pureplay online expertise
- Where now?
- Company background
- Company performance
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- Figure 320: Media Markt/Saturn: group financial performance, 2011/12-2015/16
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- Figure 321: Media Markt/Saturn: outlet data, 2011/12-2015/16
- Retail offering
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