Table of Contents
Overview
-
- What you need to know
- Products covered in this Report
Executive Summary
-
- The market
- Brits are still dining out
-
- Figure 1: Selected consumer spending priorities (after bills), November 2009-16
- Potential to target the over-55s
-
- Figure 2: Trends in the age structure of the UK population, 2011-16 and 2016-21
- Shortage of skilled chefs threatens the survival of ethnic restaurants
- Key players
- Zing Zing attracts heavyweight investors
- Wahaca launches supermarket range
- Giraffe trials World Kitchen
- The consumer
- Ethnic restaurant visits declined in 2016
-
- Figure 3: Frequency of visiting an ethnic restaurant for a sit-down meal, February 2012, November 2012, October 2015, and October 2017
- Figure 4: Frequency of ordering an ethnic takeaway/home delivery, February 2012, November 2012, October 2015, and October 2017
- Chinese and Indian cuisines top the chart
-
- Figure 5: Usage of ethnic restaurants/takeaways by cuisine, October 2017
- £20 is the spend cap on a sit-down meal
-
- Figure 6: Average spend when visiting an ethnic restaurant for a sit-down meal, October 2016
- Diners spend up to £15 for a home delivered meal
-
- Figure 7: Average spend when ordering a takeaway/home delivery from an ethnic restaurant, October 2016
- Good food hygiene ratings
- Restaurant atmosphere can boost the dining experience
-
- Figure 8: Most important qualities when choosing an ethnic restaurant, October 2016
- Nutritional content on menu
- Grab-and-go lunch options
-
- Figure 9: Attitudes towards ethnic restaurants and takeaways, October 2016
- What we think
Issues and Insights
-
- Lunch options can strengthen ethnic restaurants
- The facts
- The implications
- Produce high-quality and healthy dishes
- The facts
- The implications
- Digital innovation can add value to the dining experience
- The facts
- The implications
The Market – What You Need to Know
-
- Ethnic restaurants market is in growth
- Brands need to provide more reasons to visit
- Costs are going up
- Shortfall of hospitality staff intensifies
- Potential to target older age groups
Segment Performance, Market Size, and Forecast
-
- Ethnic restaurants are in growth
-
- Figure 10: Value sales^ of the total UK ethnic restaurant/takeaway market, 2011-21
- Consumer confidence starts to falter in the year ahead
-
- Figure 11: UK ethnic restaurants total market, value sales and forecast, 2011-21
- The takeaway/home delivery market set to slow
-
- Figure 12: UK ethnic takeaways, market size and forecast, 2011-21
- Dine-in segment to overtake home delivery
-
- Figure 13: UK ethnic takeaways, value sales and forecast, 2011-21
-
- Figure 14: UK ethnic dine-in restaurants, market size and forecast, 2011-21
- Figure 15: UK ethnic dine-in restaurants, value sales and forecast, 2011-21
- The impact of the EU referendum vote
- Eating out has been resilient in previous slowdowns
-
- Figure 16: Alternative market scenarios for the post-Brexit ethnic restaurants total market, at current prices, 2016-21
- Forecast methodology
Market Drivers
-
- Eating out remains a key discretionary spending area
-
- Figure 17: Selected consumer spending priorities (after bills), November 2009-16
- Costs are going up
- The weakened pound has pushed prices of imports higher
- Rising business rates could temper growth in prime cities
- Further rises in National Living Wage pose a challenge
- Shortage of skilled chefs threatens the survival of ethnic restaurants
- Potential to target older age groups
-
- Figure 18: Trends in the age structure of the UK population, 2011-16 and 2016-21
- Unbranded ethnic restaurants are challenged
- UK pork consumption losing out to world foods
Key Players – What You Need to Know
-
- Giraffe trials World Kitchen
- Cinnamon Collection expands
- Wahaca launches supermarket range
- Zing Zing is the one to watch
- Pho targets millennial market through Snapchat
Market Share
-
- Taco Bell teams up with KitKat
-
- Figure 19: Selected South American restaurant/takeaway chains, by outlet numbers, 2011-16
- Figure 20: Selected other Asian restaurant/takeaway chains, by outlet numbers, 2012-16
- Zing Zing attracts heavyweight investors
-
- Figure 21: Selected Chinese restaurant/takeaway chains, by outlet numbers, 2011-16
- Japanese concepts take root
-
- Figure 22: Selected Japanese restaurant/takeaway chains, by outlet numbers, 2011-16
- Gourmet Indian concepts gain traction
-
- Figure 23: Selected Indian restaurant/takeaway chains, by outlet numbers, 2011-16
- A focus on Middle Eastern cuisine
-
- Figure 24: Selected Middle Eastern restaurant/takeaway chains, by outlet numbers, 2011-16
Launch Activity and Innovation
-
- Wasabi invests in staff benefits and healthy options
- Perkbox partnership
- Brown rice sushi
- Pho gains gluten-free accreditation
- A mash-up of ethnic cuisines can broaden appeal
- Cinnamon Collection opens bazaar concept
- Giraffe trials World Kitchen
- London chefs test street food concepts
- Opportunities for late night trading
- Wahaca launched supermarket range
-
- Figure 25: Examples of Wahaca Grocery’s retail brands in the UK, 2016
- Non-specialists encroach on ethnic offers
The Consumer – What You Need to Know
-
- Chinese and Indian cuisines continue to dominate
- 34% of diners typically spend no more than £14.99 on takeaway
- 26% of diners would spend up to £20 on a sit-down meal
- 58% of diners say good food hygiene ratings is most important
- 45% of diners turn to recommendations from friends or family
- Menus should display the nutritional content
- 50% of diners want customisable dishes
- 40% of diners want grab-and-go lunch options
Frequency of Visiting Ethnic Restaurants/Takeaways
-
- Decline in overall visits in 2016
- More users order home delivery than dine-out…
-
- Figure 26: Frequency of visiting ethnic restaurants/takeaways, October 2017
- …but home delivery saw more non-users in 2016
-
- Figure 27: Frequency of ordering an ethnic takeaway/home delivery, February 2012, November 2012, October 2015, and October 2017
- Meanwhile twice a week or more restaurant visits for sit-down meals have grown in 2016
-
- Figure 28: Frequency of visiting an ethnic restaurant for a sit-down meal, February 2012, November 2012, October 2015, and October 2017
Usage of Ethnic Restaurants/Takeaways by Cuisine
-
- Chinese out in front
-
- Figure 29: Usage of ethnic restaurants/takeaways by cuisine, October 2017
- Repertoire of secondary shops
- Users of sit-down meals experiment with different types of ethnic restaurants…
-
- Figure 30: Repertoire of ethnic restaurants used for a sit-down meal, October 2016
- …while home delivery users stick to their top two favourites
-
- Figure 31: Repertoire of ethnic restaurants used for takeaway/home delivery, October 2016
Average Spend on a Sit-down or Home Delivered Ethnic Meal
-
- Average spend peaks at £15 for a home delivered meal…
-
- Figure 32: Average spend when ordering a takeaway/home delivery from an ethnic restaurant
- …rises to £20 for a sit-down meal
-
- Figure 33: Average spend when visiting an ethnic restaurant for a sit-down meal, October 2016
- Potential to chase higher expenditure among frequent users
- Almost a third of twice a week or more home delivery users spend £25+…
-
- Figure 34: Average spend when visiting an ethnic restaurant for a takeaway/home delivery meal, by frequency of visiting ethnic restaurants/takeaways, October 2016
- …while a fifth of twice a week or more restaurant-goers spend £30+
-
- Figure 35: Average Spend When Visiting an Ethnic Restaurant for a Sit-Down Meal, by Frequency of Visiting Ethnic Restaurants/Takeaways, October 2016
Restaurant Choice Drivers
-
- Good food hygiene rating is most important
- Word-of-mouth and reviews help users choose
- Improved restaurant atmosphere can elevate the leisure experience
-
- Figure 36: Most important qualities when choosing an ethnic restaurant, October 2016
Attitudes towards Ethnic Restaurants and Takeaways
-
- Diners want to make informed choices
- The flexibility to customise a dish to one’s taste is appealing
- Grab-and-go lunch options can broaden appeal
-
- Figure 37: Attitudes towards ethnic restaurants and takeaways, October 2016
Appendix – Data Sources, Abbreviations and Supporting Information
-
- Abbreviations
- Consumer research methodology
Appendix – Market Size and Forecast
-
- Forecast Methodology
- Best- and worst-case forecast
-
- Figure 38: Best- and worst-case forecasts for UK ethnic restaurants and takeaways market, 2016-21
- Figure 39: Best- and worst-case forecasts for UK Takeaway ethnic restaurants market, 2016-21
- Figure 40: Best- and worst-case forecasts for UK Dine-in ethnic restaurants market, 2016-21
Back to top