Table of Contents
Overview
-
- What you need to know
- Covered in this Report
Executive Summary
-
- The market
- Nuts and seeds is the winning category
-
- Figure 1: Retail value, by category (RMB billion), China 2015
- Companies and brands
- Kraft joined the fierce nuts market
- Local brands still growing rapidly
- Meat snacks and nuts have the most product launches
- More ‘healthy convenience’
- The consumer
- Opportunity for fruits and vegetable-based snacks
-
- Figure 2: Consumption trend of different types of snacks, November 2016
- Snack mostly at home
-
- Figure 3: Snacking occasions, November 2016
- Natural is healthier than fortified
-
- Figure 4: Attributes consumers associate with healthy snacks, November 2016
- Nuts beyond healthy
-
- Figure 5: Consumers’ perception towards different types of snacks, November 2016
- Ecommerce rising but physical stores still important
-
- Figure 6: Purchase channel of snacks, November 2016
- Healthy snacks should be affordable
-
- Figure 7: Consumers’ attitudes towards snacking, November 2016
- Mintropolitans snack more than others
-
- Figure 8: Consumption trend of different types of snacks, by consumer classification, November 2016
- What we think
Issues and Insights
-
- The rise of protein-rich snacks
- The facts
- The implications
-
- Figure 9: Product example of meat snacks, US, Germany and Denmark, 2015-16
-
- Figure 10: Product example of cheese snacks, Brazil, Thailand and Korea, 2016
- Make snacks gourmet-like
- The facts
- The implications
-
- Figure 11: Product example of gourmet chips, US, UK and Japan, 2016
- Increase consumption through a subscription service
- The facts
- The implications
The Market – What You Need to Know
-
- Nuts and seeds is the winning category
- Increased varieties of packaged snack foods
- Boosted by sales of international snacks
Market Overview
-
- Nuts and seeds is the largest category…
-
- Figure 12: Retail value and growth rate of major snack categories, China, 2011-15
- …and is able to keep up the double-digit growth
- Traditional sweet snacks struggle to grow
Opportunities and Challenges
-
- High interest and easier access to international snacks
- Busier lifestyles squeeze mealtime
- Increased varieties of packaged snack foods
-
- Figure 13: Product example of packaged dish-like snack sold in convenience stores, China, 2016
- Nutritional concerns may stop consumers from indulging
Key Players – What You Need to Know
-
- Kraft joined the fierce nuts market
- Meat snacks and nuts have the most product launches
- On-the-go beyond resealable package
Competitive Strategies
-
- Kraft joined the fierce nuts market
-
- Figure 14: Product examples from Planters, US, 2016
- Hao Xiang Ni acquired Bai Chao Wei
- Three Squirrels expands from online to offline
- Qiaqia collaborates with travel websites to target on-the-go consumers
- More snack companies went public
Who’s Innovating?
-
- Meat snacks and nuts have the most product launches
-
- Figure 15: Proportion of new snack products launched in China, by sub-category, 2014-16
- Convenient nuts and seeds
-
- Figure 16: Example of on-the-go nuts, China, 2016
- Tapping into low-sodium meat snacks
-
- Figure 17: Sodium level in meat snacks, China and global, 2013-16
- Figure 18: Product example of reduced sodium meat snack, US, 2015
- On-the-go beyond resealable package
-
- Figure 19: Top 10 claims on the new snacks launched in China, 2014-16
- Figure 20: Example products featuring on-the-go, US, 2016
- Super bites
-
- Figure 21: Product examples of superfood clusters, US and UK, 2016.
- Green chips
-
- Figure 22: Product example of vegetable-based chips, UK and US, 2016
- Freeze-dried fruits
-
- Figure 23: Example of freeze-dried fruit snacks, Hong Kong, Vietnam and US, 2016
- Market through word of mouth
The Consumer – What You Need to Know
-
- Opportunity for fruits and vegetable-based snacks
- Natural is healthier than fortified
- Ecommerce rising but physical stores still important
- Healthy snacks should be affordable
Consumption Trends of Different Snacks
-
- Opportunity for fruits and vegetable-based snacks
-
- Figure 24: Consumption trend of different types of snacks, November 2016
-
- Figure 25: Product example of fruit or vegetable-based snacks, China, US and France, 2014 and 2016
- Female and the 25-29s snack the most
-
- Figure 26: Percentage of consumers who eat more of the following snacks, by gender, November 2016.
-
- Figure 27: Percentage of consumers who eat more of the following snacks, by age, November 2016.
- Opportunity for on-the-go dairy-based dessert
-
- Figure 28: Product example of yogurt-flavoured snacks, US, UK and South Korea, 2015-16
- Figure 29: Yoplait Go Big Strawberry and Mixed Berry Grip & Rip Low Fat Yogurt, US, 2016
- Nuts and dried fruits share consumer demographic; older consumers stay away from meat-based snacks
Snacking Occasions
-
- Snack mostly at home
-
- Figure 30: Snack occasion, location-related, November 2016
-
- Figure 31: Percentage of snack products with ‘on-the-go’ or ‘ease-of-use’ claim, China, 2014-16
- Tapping into light late-night snacks
-
- Figure 32: Snack occasion, time of day-related, November 2016
- Figure 33: Product example of snacks targeting the late-night occasion, US and Mexico, 2015-16
- Craving is the biggest driver
-
- Figure 34: Snack occasion, function-related, November 2016
- Figure 35: Snack occasion, function-related, by gender, November 2016
Healthy Snacks
-
- Natural is healthier than fortified
-
- Figure 36: Attributes consumers associate with healthy snacks, November 2016
-
- Figure 37: Highlighted attributes consumers associate with healthy snacks, by age, November 2016
- Females concerned by calories; males care about protein
-
- Figure 38: Highlighted attributes consumers associate with healthy snacks, by gender, November 2016
- Low salt for the older consumers
-
- Figure 39: Consumers who associate ‘low salt’ with healthy snacks, by age, November 2016
Perception towards Different Snacks
-
- Nuts beyond healthy
-
- Figure 40: Perception towards different types of snacks, November 2016
-
- Figure 41: Product example of nuts and jerky mixes, US, 2016
- Figure 42: Product example of nuts with trendy flavours, China and Morocco, 2016
- Meat-based snacks are well liked but lack modern innovation
- Salty puffed snacks losing charm
Purchase Channels
-
- Ecommerce rising but physical stores still important
-
- Figure 43: Purchase channel of snacks, November 2016
- Males buy from street stores; females shop online
-
- Figure 44: Purchase channel of snacks, by gender, November 2016
- Also buy imported snacks from regular shopping channels
General Attitudes
-
- Healthy snacks should be affordable
-
- Figure 45: Consumers’ attitudes towards snacking, November 2016
- Communicate clean label through name or package
-
- Figure 46: Consumers who read the ingredient label when buying snacks, by age, income, and educational level, November 2016
- Small packages fit female consumers’ needs
-
- Figure 47: Highlighted consumers’ general attitudes towards snacks, by gender, November 2016
- Figure 48: Product example of individual packs with specified nutritional facts, US, 2016
- Twentysomethings are the most adventurous buyers
-
- Figure 49: Highlighted consumers’ general attitudes towards snacking, by age, November 2016.
Meet the Mintropolitans
-
- Snack more than others
-
- Figure 50: Consumption trend of different types of snacks, by consumer classification, November 2016
- High interest in foreign snacks
-
- Figure 51: Selected purchase channels, by consumer classification, November 2016
- Read the ingredient list and love organic
Appendix – Methodology and Abbreviations
-
- Methodology
- Abbreviations
Back to top