Table of Contents
Overview
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- What you need to know
- Definition
Executive Summary
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- The issues
- Older women have trouble controlling weight despite greater focus on nutrition
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- Figure 1: Weight control self-perceptions, by age and gender, October 2016
- A lack of motivation is difficult for brands to overcome
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- Figure 2: Challenges, October 2016
- Parents need assistance to lead a healthy life and set a good example
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- Figure 3: Select challenges, by parental status, October 2016
- The opportunities
- Focus on improving outlook on life to cultivate healthy behaviors
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- Figure 4: Self-perceptions, by respondents with a positive outlook on life, October 2016
- Help young adults overcome their hurdles to living a healthy lifestyle
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- Figure 5: Select challenges, by age, October 2016
- Tap into consumer’s emotions to engage them in healthy behaviors
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- Figure 6: Reasons to be healthy, October 2016
- What it means
The Market – What You Need to Know
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- Certain US populations are growing and Americans are living longer
- Obesity and a lack of sleep are health risks
- Good health and positivity may go hand in hand
Market Factors – Demographics
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- The US population is aging; Seniors are paying attention to their health
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- Figure 7: US population, by age, 2012-22
- Women account for a larger portion of older adults
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- Figure 8: US population, by gender, 2017
Market Factors – Other
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- Americans are living longer; an incentive to live a healthy life
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- Figure 9: Life expectancy at birth, by gender and race and Hispanic origin, 2006 and 2014
- The struggle to drop the weight persists
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- Figure 10: Prevalence of obesity among US adults aged 20 and over, 1997-2015
- Catching ZZZ’s is essential for good health
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- Figure 11: Percentage of adults who reported seven hours or more of sleep per 24-hour period, by age and race and Hispanic origin, 2014
- Two thirds of American believe they are in excellent or very good health
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- Figure 12: Excellent/very good self-assessed health status, 1997-2015
- Most people are content with their life
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- Figure 13: Agree a lot/agree a little: I’m very happy with my life as it is, 2008-16
Key Players – What You Need to Know
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- Expanding health information reach, disposing of the unwanted, and giving away medication
- Prescription drug use not linked to improved health and private employee health information is violated
- The future of the ACA (Affordable Care Act) remains unclear; mental health outreach gets social
What’s Working?
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- Social media is having an impact on heath
- Pharmacies highlight efforts to dispose of unwanted medications
- Free OTC medication and health screenings help those in need
What’s Not Working?
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- Prescription drug use doesn’t correlate with improved health
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- Figure 14: Health self-perceptions, by prescription medication use, October 2016
- AARP files lawsuit against EEOC
What’s Next?
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- The future of the ACA is uncertain; but changes are imminent
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- Figure 15: 2016 elections perceived impact on health insurance, November 2016
- Are social media platforms the key to mental health outreach?
The Consumer – What You Need to Know
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- Overall, consumers have modest self-perceptions of health
- Managing health requires a number of approaches
- People just want to feel good
- Most adults encounter some challenges when trying to live healthy
- The type of non-life-threatening illness determines the treatment
- Adults are using a variety of methods to manage health
Self-Perceptions
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- Health perceptions are tied to age
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- Figure 16: Select health self-perceptions, by age, October 2016
- Positive outlook on life could be attributed to good health
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- Figure 17: Self-perceptions, by respondents with a positive outlook on life, October 2016
- Older women challenged by weight; yet most focused on well-balanced diet
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- Figure 18: Weight control self-perceptions, by age and gender, October 2016
- Gender and lifestage impacts control over stress
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- Figure 19: Self-perception of stress control, by gender and age, household income, parental status by gender, and employment status, October 2016
Factors for Health
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- Managing health requires an expansive proactive tool kit
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- Figure 20: Factors for health, October 2016
- Older adults are doing more to manage their health
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- Figure 21: Select factors for health, by age, October 2016
- Women’s age influences their focus when managing their health
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- Figure 22: Select factors for health, by gender and age, October 2016
- Consumers taking action have healthier self-perceptions
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- Figure 23: Select self-perceptions, by factors for health, October 2016
Reasons to be Healthy
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- People just want to feel good
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- Figure 24: Reasons to be healthy, October 2016
- Women express more reasons to be healthy
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- Figure 25: Select reasons to be healthy, by gender, October 2016
- Older adults motivated by healing and longevity; younger adults want confidence
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- Figure 26: Select reasons to be healthy, by age, October 2016
- Black adults are motivated to manage ailments and live a long life
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- Figure 27: Living longer and managing health conditions motivation for healthy lifestyle, by race and Hispanic origin, October 2016
Challenges
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- The majority of adults are faced with a challenge to live a healthy life
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- Figure 28: Challenges, October 2016
- Young adults are faced with more challenges
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- Figure 29: Select challenges, by age, October 2016
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- Figure 30: Physical limitations and no challenges, by age, October 2016
- Parents need convenient, time-saving ways to be healthy
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- Figure 31: Select challenges, by parental status, October 2016
- Work is a hurdle to health for full-time employees
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- Figure 32: Job and time challenges, by employment status, October 2016
Steps of Treatment
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- A bodily injury requires medical treatment
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- Figure 33: Steps of treatment for an injury, October 2016
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- Figure 34: Select steps of treatment for an injury, by gender and age, October 2016
- Rest and OTC medications are key in managing the flu
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- Figure 35: Steps of treatment for the flu, October 2016
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- Figure 36: Select steps of treatment for the flu, by gender and age, October 2016
- OTC medications are the top choice for treating common ailments
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- Figure 37: Select steps of treatment for a cold/cough, body pain, digestive health issues, October 2016
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- Figure 38: Select steps of treatment for a cold/cough, body pain, digestive health issues, by gender and age, October 2016
Methods of Managing Health
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- More adults are working out at home than a gym
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- Figure 39: Select fitness methods to manage health, October 2016
- Mindfulness programs have growth potential; interest in mental health programs more limited
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- Figure 40: Select mental health programs to manage health, October 2016
- More consumers are eliminating certain foods than using a diet program
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- Figure 41: Select diet related methods of managing health, October 2016
- Technology has a place in managing health
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- Figure 42: Select technology related methods of managing health, October 2016
Appendix – Data Sources and Abbreviations
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- Data sources
- Consumer survey data
- Abbreviations and terms
- Abbreviations
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