Table of Contents
Executive Summary
-
- The issues
- Consumers intimidated by doing their own repairs
-
- Figure 1: Attitudes toward DIY auto work, by gender and age, October 2016
- Consumers would rather pay a professional for basic work
-
- Figure 2: Attitudes toward DIY automotive work, October 2016
- Convenience, price, and location top reasons for parts and supplies
-
- Figure 3: Reasons for purchase location, October 2016
- The opportunities
- Younger women more likely to do their own auto work
-
- Figure 4: DIY history, by gender and age, October 2016
- Hispanics more likely to be DIYers
-
- Figure 5: DIY history, by race and Hispanic origin, October 2016
- Majority of consumers have done or are willing to learn how to do some automotive work
-
- Figure 6: DIY custom groups, October 2016
- What it means
The Market - What You Need to Know
-
- Auto parts and accessories expected to grow
- AutoZone most visited retailer for auto parts and accessories
- Service providers continue to challenge the DIY market
Market Size and Forecast
-
- Automotive parts and accessories expected to grow through 2021
-
- Figure 7: Total US consumer expenditures and fan chart forecast for auto parts and accessories, at current prices, 2011-21
- Figure 8: Total US consumer expenditures and forecast for auto parts and accessories, at current prices, 2011-21
Market Breakdown
-
- AutoZone sees the bulk of many DIY purchases
-
- Figure 9: Automotive retail stores shopped in the last 12 months, January 2016 -August 2016
- Castrol motor oil leads the category among DIY households
-
- Figure 10: Motor oil brands used, January 2016-August 2016
Market Perspective
-
- Service providers take the effort and hassle out of DIY automotive work
Market Factors
-
- Average age of vehicles rises to 11.5
-
- Figure 11: Average age of passenger cars and light trucks, 2002-15
- Americans are driving record number of miles
-
- Figure 12: US miles traveled, Highway, 1990-2015
- Consumer confidence impact decisions on auto repair
-
- Figure 13: Consumer Sentiment Index, January 2007- November 2016*
- Access to resources can grow DIY participation
- Growing Hispanic population likely to increase DIY participation
Key Players – What You Need to Know
-
- AutoZone most shopped auto parts store
- Castrol motor oil leading brand among DIYers
- Motorcraft oil struggles among DIYers
- Hyundai launches augmented reality owner’s manual app
What’s Working?
-
- AutoZone most visited auto parts shop
- Castrol motor oil leading among DIYers
What’s Struggling?
-
- Motorcraft Oil struggles among DIYers
- Complicated tasks remain for professionals
What’s Next?
-
- Augmented reality helps navigating under the hood
- Connected vehicle diagnostic tools
The Consumer – What You Need to Know
-
- Hispanics show the highest participation rates for DIY auto work
- Most consumers have performed or are willing to learn automotive work
- Instructional step-by-step videos most desired among consumers
- Many consumers intimidated by performing their own automotive work
DIY History
-
- Younger men most likely complete DIY work, but women should not be ignored
-
- Figure 14: DIY history, by gender and age, October 2016
- Coupes, wagons, and sports cars owners have higher DIY rates
-
- Figure 15: DIY history, by vehicle type(s) owned, October 2016
- Hispanics likely to have performed their own automotive work
-
- Figure 16: DIY history, by race and Hispanic origin, October 2016
DIY Expertise and History
-
- Most consumers know how to or are willing to learn basic auto maintenance tasks
-
- Figure 17: DIY expertise and history, October 2016
- More than eight in 10 vehicle owners willing to at least learn some type of auto maintenance
-
- Figure 18: DIY custom groups*, October 2016
- Consumers most interested in learning about infotainment installation
-
- Figure 19: DIY expertise and history, by custom groups, October 2016
- Hispanics more experienced with auto work
-
- Figure 20: DIY expertise and history, by race, Hispanic origin, and custom groups, October 2016
- DIY Auto Enthusiasts more likely to DIY arts and crafts
-
- Figure 21: DIY auto custom groups, by arts and crafts made, October 2016
DIY Resources
-
- Instructional step-by-step videos most useful
-
- Figure 22: DIY resources, October 2016
- Augmented reality under the hood
-
- Figure 23: DIY resources, by age, October 2016
- TURF Analysis for DIY Resources
-
- Figure 24: TURF Analysis – Learning tools, October 2016
- Parents more likely to find value in internet chat forums
-
- Figure 25: DIY resources, by parental status, October 2016
- DIY Enthusiasts and Aspirational Enthusiasts want tools
-
- Figure 26: DIY resources, by custom groups, October 2016
Auto Parts Purchase Locations
-
- Franchise auto parts stores most commonly patronized
-
- Figure 27: Auto parts purchase locations, October 2016
- Coupe and sports car owners more likely to buy online
-
- Figure 28: Auto parts purchase location, by vehicle type owned, October 2016
- Enthusiasts seek specialized locations, nonenthusiasts prefer one-stop shops
-
- Figure 29: Auto parts purchase location, by custom groups, October 2016
- Blacks and Hispanics likely to shop at a tire retailer
-
- Figure 30: Auto parts purchase location, by race and Hispanic origin, October 2016
Reasons for Purchase Location
-
- Convenience, price, and location top reasons for choosing an auto parts retailer
-
- Figure 31: Reasons for purchase, October 2016
- Big box retailers and online retailers win on price
-
- Figure 32: Reasons for purchase location - price, by purchase location history, October 2016
- DIY Enthusiasts want a clean store
-
- Figure 33: Reasons for purchase location - cleanliness, by custom groups, October 2016
- Millennials value brand of auto parts retailers
-
- Figure 34: Reasons for purchase location, by generation, October 2016
Attitudes Toward DIY Automotive Work
-
- Most vehicle owners think vehicles today are too complicated
-
- Figure 35: Attitudes toward DIY auto work, October 2016
- Younger women less intimidated by cars today, but less confident than younger men in fixing them
-
- Figure 36: Attitudes toward DIY auto work, by gender and age, October 2016
- Majority of DIYers fiscally motivated – enthusiasts also enjoy it
-
- Figure 37: Attitudes toward DIY auto work, by custom groups, October 2016
- Blacks and Hispanics like to express themselves through their vehicles
-
- Figure 38: Attitudes toward DIY auto work, by race and Hispanic origin, October 2016
Appendix – Data Sources and Abbreviations
-
- Data sources
- Sales data
- Fan chart forecast
- Consumer survey data
- Abbreviations and terms
- Abbreviations
Appendix – Market
-
-
- Figure 39: Total US consumer expenditures and forecast for auto parts and accessories, at current prices, 2011-21
-
Back to top