Table of Contents
Overview
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- What you need to know
- Products covered in this report
- Excluded
Executive Summary
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- Slow and steady growth
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- Figure 1: Best- and worst-case forecast for retail value sales of mass market suncare products, 2011-21
- Higher temperatures but fewer sunshine hours
- Added benefits driving self-tanning sector
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- Figure 2: UK retail value sales of mass market artificial sun tan preparation products by brand, year ending October 2016
- NPD drives suncare sales
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- Figure 3: UK retail value sales of mass market sun protection and after sun products by brand, year ending October 2016
- NPD in new usage occasions
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- Figure 4: New product development in the suncare category, by launch type, January 2013-September 2016
- Greater focus on advertising
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- Figure 5: Recorded above-the-line, online display and direct mail total advertising expenditure in the suncare category, January 2013-September 2016
- SPF usage sees a rise
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- Figure 6: Usage of suncare products, October 2016
- Beliefs in myths is high
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- Figure 7: Beliefs on sun protection, October 2016
- Sunny weather impacts purchase decisions
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- Figure 8: Reasons for not purchasing sun protection products, October 2016
- Young men are using self-tanning products
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- Figure 9: Usage of self-tanning products, October 2016
- Easy-to-use self-tanning products have appeal
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- Figure 10: Usage motivations for self-tanning products, October 2016
- What we think
Issues and Insights
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- Reassessing the ratings system
- The facts
- The implications
- Suncare products are saved for reuse
- The facts
- The implications
- Making sampling in self-tanning easier
- The facts
- The implications
The Market – What You Need to Know
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- Slow and steady growth
- Sun protection and self-tanning see little change in value
- Higher temperatures but lower sunshine hours in 2016
- In-shower occasion sees NPD
- Increased spending on skincare
Market Size and Forecast
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- A market with little change
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- Figure 11: Value sales of mass market suncare products, 2011-21
- Slow and steady growth predicted
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- Figure 12: Best- and worst-case forecast for retail value sales of mass market suncare products, 2011-21
- Forecast methodology
- The impact of the EU referendum vote
- Suncare performed well in the past
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- Figure 13: Alternative market scenarios for the post-Brexit mass market suncare market, at current prices, 2016-21
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- Figure 14: Detailed Post-Brexit scenarios for the mass market suncare market, at current prices, 2016-21
- Little immediate reaction among suncare shoppers
- A sector reliant on weather
Market Segmentation
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- Sun protection and self-tanning impacted by savvy shopping behaviours
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- Figure 15: UK retail value sales of mass market suncare products, by segment, 2015-16 (est)
Channels to Market
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- Savvy shopping behaviours drive discounters
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- Figure 16: UK retail value sales of mass market suncare products, by outlet type, 2015-16 (est)
Market Drivers
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- Educating young people
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- Figure 17: Trends in the age structure of the UK population, 2011-21
- Higher temperatures but fewer sunshine hours
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- Figure 18: Total number of sunshine hours per season, 2015-16
- In-shower occasion sees NPD
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- Figure 19: Activities performed whilst bathing or showering, by gender, October 2015
- UV protecting haircare
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- Figure 20: Changes in haircare habits in the past 12 months, January 2016
- Spending more on skincare
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- Figure 21: Changes in usage of bodycare products in the last 12 months, April 2016
Key Players – What You Need to Know
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- NPD drives market value in 2016
- Usage occasions provide NPD opportunities
- Environmentally friendly claims rise in focus
- Own-label shows innovation in 2015
- Advertising spend increases
- NIVEA increases its advertising spend
- Usage translates to trust
Market Share
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- Added benefits driving self-tanning sector
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- Figure 22: UK retail value sales of mass market artificial sun tan preparation products by brand, years ending October, 2015 and 2016
- NPD drives suncare sales
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- Figure 23: UK retail value sales of mass market sun protection and after sun products by brand, years ending October 2015 and 2016
Launch Activity and Innovation
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- Creating new usage occasions
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- Figure 24: New product development in the suncare category, by launch type, January 2013-September 2016
- Figure 25: Examples of overnight self-tanning products, 2015 and 2016
- Water as a theme
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- Figure 26: Examples of launches in the sun-tanning segment with a water format, 2016
- Sun protection goes broader
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- Figure 27: New product development in the suncare category, by sub-category, January 2013-September 2016
- Figure 28: Examples of sun protection launches offering broader protection, 2015 and 2016
- Environmentally friendly claims see a rise
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- Figure 29: Top three fastest growing and fastest declining claims in the UK sun/sunbed exposure sub-category, percentage point change as a share of total NPD, 2014-15
- Social media in self-tanning
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- Figure 30: Top three fastest growing and fastest declining claims in the UK self-tanning sub-category, percentage point change as a share of total NPD, 2014-15
- Aftersun sees rise in appearance benefits
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- Figure 31: Top three fastest growing and fastest declining claims in the UK after sun sub-category, percentage point change as a share of total NPD, 2014-15
- Own-label brands see activity in 2015
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- Figure 32: New product launches in the UK suncare category, by top five ultimate companies and others, 2015
- Diagnostics see innovation
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- Figure 33: June Netatmo and La Roche-Posay (L’Oréal) My UV Patch, 2015 and 2016
Advertising and Marketing Activity
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- Advertising sees a rise in 2016
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- Figure 34: Recorded above-the-line, online display and direct mail total advertising expenditure in the suncare category, January 2013-September 2016
- Outdoor inspiration
- NIVEA saw sharp rise in spend
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- Figure 35: Recorded above-the-line, online display and direct mail total advertising expenditure in the suncare category, % share by top five advertisers in 2015 and others, January 2014-September 2016
- Boots targets education at children
- Nielsen Ad Intel coverage
Brand Research
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- Brand map
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- Figure 36: Attitudes towards and usage of selected brands, September 2016
- Key brand metrics
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- Figure 37: Key metrics for selected brands, September 2016
- Brand attitudes: P20 has a good reputation
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- Figure 38: Attitudes, by brand, September 2016
- Brand personality: Fake Bake is fun and vibrant
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- Figure 39: Brand personality – macro image, September 2016
- St Tropez has a glamorous image
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- Figure 40: Brand personality – micro image, September 2016
- Brand analysis
- St Tropez appeals to high earners
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- Figure 41: User profile of St Tropez, September 2016
- Piz Buin risks being old-fashioned
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- Figure 42: User profile of Piz Buin, September 2016
- P20 is considered ethical
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- Figure 43: User profile of P20, September 2016
- Boots Soltan appeals to all ages
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- Figure 44: User profile of Boots Soltan, September 2016
- Sally Hansen is expert
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- Figure 45: User profile of Sally Hansen, September 2016
- Fake Bake appeals to men
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- Figure 46: User profile of Fake Bake, September 2016
The Consumer – What You Need to Know
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- Sun protection sees a rise in usage
- Education opportunities for brands
- Saving products for later use
- Young men show rise in usage of self-tanning products
- Ease-of-use drives self-tanning sector
Usage of Suncare Products
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- Rise in usage of sun protection products
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- Figure 47: Trends in usage of suncare products, August 2015 and October 2016
- High SPF has the highest usage
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- Figure 48: Usage of suncare products, October 2016
- Make-up use amongst men
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- Figure 49: Usage of make-up with SPF in the last 12 months amongst men, October 2016
Beliefs on Sun Protection
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- Consumers think they know it all
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- Figure 50: Beliefs on sun protection, October 2016
- What’s UVA/UVB got to do with it?
- Once-a-day suncare amongst young people
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- Figure 51: Selected Beliefs on sun protection by age, October 2016
Purchase of Suncare Products
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- Saving products for later use
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- Figure 52: Purchase of suncare and aftersun products, October 2016
- Sunny weather impacts purchase decisions
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- Figure 53: Reasons for not purchasing sun protection products, October 2016
- Smart clothing opportunities
- Benefitting from sun exposure
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- Figure 54: Not purchasing sun protection product to benefit from sun exposure, by age, October 2016
Usage of Self-Tanning Products
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- Rise in use of self-tanning amongst men
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- Figure 55: Usage of self-tanning products, by gender, August 2015 and October 2016
- Oral-tanning supplements see a rise
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- Figure 56: Usage of oral tanning supplements, August 2015 and October 2016
- Gradual tanning opportunities in older people
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- Figure 57: Usage of self-tanning products, October 2016
- Ease-of-use drives usage
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- Figure 58: Usage motivations for self-tanning products, October 2016
- Sampling works
- Special occasion tanning
- Men are influenced by advertising
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- Figure 59: Influence of seeing new brands/products in-store or advertising in using self-tanning products, by gender, October 2016
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Consumer research methodology
- Forecast methodology
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