Regional Newspapers - UK - November 1999
Regional Newspapers - UK - November 1999

With 54% of UK consumers reading a local paper, solid re-investment in core newspaper titles from the specialist regional media groups is paying dividends as a stable circulation is stemming the overall decline. Building on a trusted reputation, the localised newspaper industry is effectively a controller of local information and advertising, with over 1,300 regional titles in the UK. Heavily reliant on classified advertising sales, local newsprint is an ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Market Factors
Market Size and Segmentation
Distribution

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Advertising and Promotion

Other

Introduction and Abbreviations
The Supply Structure
The Future
Forecast