Table of Contents
Overview
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- What you need to know
- Areas covered in this Report
Executive Summary
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- The market
- Spending and inflation
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- Figure 1: France: Grocery market size segmentation, 2015
- Channels of distribution
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- Figure 2: France: Estimated distribution of spending on food and drink, 2015
- Sector size and forecast
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- Figure 3: France: Retail sales by format, annual % growth in value sales (incl. VAT), 2011-15
- Leading players
- Key metrics
- Market shares
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- Figure 4: France: Leading grocers’ shares of all food retailers sales, 2015
- Online
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- Figure 5: France: Leading grocery retailers’ turnover from Drive services, 2015
- The consumer
- Who shops for groceries
- How they shop for groceries
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- Figure 6: France: Reasons for shopping for groceries online, Q1 2016
- Where they shop for groceries
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- Figure 7: France: Grocery retailer they spend the most with in a typical month, September 2016
- Reasons for shopping at preferred retailer
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- Figure 8: France: Reasons for shopping at the retailer they spend the most with, September 2016
- What we think
Issues and Insights
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- A changing retail environment
- The facts
- The implications
- Ethical shopping
- The facts
- The implications
The Market – What You Need to Know
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- A weak economy
- Spending on food and drink non-discretionary
- Price holding back value growth
- Grocers are the primary channel for buying food and drink
- Total retail sales recovered in 2015, further growth forecast in 2016
Spending and Inflation
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- Economic growth is sluggish
- Deflation and price war holding back spending on groceries
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- Figure 9: France: Consumer spending on food, drink and tobacco (incl. VAT), 2011-16
- Inflation
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- Figure 10: France: Consumer prices of food and drink, Annual % change, 2011-15
- Figure 11: France: Consumer prices of food and drink, Annual % change, March 2015-Sept 2016
- Channels of distribution
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- Figure 12: France: Proportion of consumers shopping for groceries at various types of shop in the last six months, Q1 2016
- Grocers dominate
- Specialists a vital part of French daily life
- Other players’ share is small
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- Figure 13: France: Estimated distribution of spending on food and drink, 2015
Sector Size and Forecast
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- Total retail sales recovered in 2015, further growth forecast in 2016
- Specialists outpacing the grocers
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- Figure 14: France: Food retailers’ sales (excl. VAT), 2012-16
- But smaller stores outperforming larger ones
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- Figure 15: France: Retail sales by format, annual % growth in value sales (incl. VAT), 2011-15
- Decline in non-food sales at the grocers
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- Figure 16: France: Sales in supermarkets and hypermarkets by type of product, January 2011-November 2014
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- Figure 17: France: Food retailers’ sales forecast (excl. VAT), 2016-21
Leading Players – What You Need to Know
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- Retailers evolving to meet demands of changing behaviour
- Little change in overall market shares, but variation by store type
- Online dominated by Drive services
- Competition hotting up in Paris for rapid home delivery
Leading Players
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- A multi-format sector to serve a changing market
- Hypermarkets in decline…
- …as c-stores and small supermarkets thrive
- Discounters
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- Figure 18: France: Leading grocers, by sales (excl. VAT), 2013-15
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- Figure 19: France: Leading grocers, Outlet numbers, 2013-15
- Figure 20: France: Leading grocers, Sales per outlet, 2013-15
Market Shares
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- Figure 21: France: Leading grocers’ shares of all food retailers sales, 2013-15
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Online
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- Online sales in France
- Shopping online for food
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- Figure 22: France: Percentage of all individuals purchasing online in the past 12 months, 2011-15
- Figure 23: France: Online purchasing, 2011-15
- Drive dominates e-commerce in groceries
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- Figure 24: France: Leading grocery retailers’ turnover from drive services, 2015
- Figure 25: France: Leading grocery retailers’ drive locations, January 2016
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- Figure 26: France: Grocery home delivery services, 2016
The Consumer – What You Need To Know
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- Shopping still mainly women’s work
- Top-up shopping widespread
- Online popular for 20% of people
- Money concerns influence shopping behaviour
- Ethical/organic/green shopping on the up
- Leclerc and Carrefour the most popular grocers
- Convenience more important than price
- Important factors vary by retailer
Who Shops for Groceries
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- Two-thirds of adults are responsible for grocery shopping
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- Figure 27: France: Who is responsible for grocery shopping, September 2016
- Men doing more shopping
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- Figure 28: France: Who is responsible for grocery shopping, by gender, September 2016
How They Shop for Groceries
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- Top up shopping popular
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- Figure 29: France: Frequency of grocery shopping, September 2016
- In-store versus online
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- Figure 30: France: In-store vs online grocery shopping, September 2016
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- Figure 31: France: Frequency of shopping online for groceries in the last six months, Q1 2016
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- Figure 32: France: Reasons for shopping for groceries online, Q1 2016
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- Figure 33: France: Reasons for not shopping for groceries online, Q1 2016
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- Figure 34: France: Grocery purchasing services used in the past/interested in using in the future, Q1 2016
- Shopping behaviours
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- Figure 35: France: Grocery shopping habits, Q3 2016
- Ethical/organic/green shopping on the up
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- Figure 36: France: Grocery shopping habits, Q4 2015 and Q3 2016
Where They Shop for Groceries
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- A quarter of primary shoppers use Leclerc
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- Figure 37: France: Grocery retailer they spend the most with, September 2016
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- Figure 38: France: Grocery retailer they spend the most with, by average age and income, September 2016
Reasons for Shopping at Most-Used Retailer
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- Figure 39: France: Reasons for shopping at the retailer they spent the most with (net any rank), September 2016
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- Figure 40: France: France: Reasons for shopping at the retailer they spent the most with, September 2016
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- Figure 41: France: Agreement that convenience is a reason for shopping at a retailer (net any rank), by retailer, September 2016
- Figure 42: France: Agreement that price is a reason for shopping at a retailer (net any rank), by retailer, September 2016
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- Figure 43: France: Agreement that items being in stock is a reason for shopping at a retailer (net any rank), by retailer, September 2016
- Figure 44: France: Agreement that a good range of non-food products is a reason for shopping at a retailer (net any rank), by retailer, September 2016
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- Figure 45: France: Agreement that friendly/helpful staff are a reason for shopping at a retailer (net any rank), by retailer, September 2016
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Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Data sources
Aldi
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- What we think
- Simpler is better
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- Figure 46: Aldi joint advertising campaign, 2016
- Slowing growth in the UK
- Entering the Italian market
- Experimenting with online
- Company background
- Company performance
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- Figure 47: Aldi: Estimated group sales performance, 2011-15
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- Figure 48: Aldi: Number of outlets, 2011-15
- Retail offering
Auchan
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- What we think
- Making the best of its store portfolio
- Potential in Central and Eastern Europe despite headwinds
- Where now?
- Company background
- Company performance
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- Figure 49: Auchan: Group financial performance, 2011-15
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- Figure 50: Auchan: Outlet data (Europe only), 2011-15
- Retail offering
Carrefour
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- What we think
- Hypermarkets the ongoing weak spot
- Online growing in importance
- Looking beyond Drive for online grocery
- Company background
- Company performance
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- Figure 51: Carrefour: Group financial performance, 2011-15
- Figure 52: Carrefour: Outlet data, 2011-15
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- Figure 53: Carrefour (Europe): Outlet numbers 2013-15
- Figure 54: Carrefour: Store numbers by country, December 2015
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- Figure 55: Carrefour: European hypermarket numbers (directly operated stores only), 2015
- Figure 56: Carrefour: European supermarket numbers (directly operated stores only), 2015
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- Figure 57: Carrefour: European c-store numbers (directly operated stores only), 2015
- Retail offering
Casino
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- What we think
- Casino supermarkets launch new concept for foodies
- Hypermarket format recovery
- Innovative new click-and-collect service for seafarers
- New express home delivery food service
- Flexible store format enables grocery shopping at work
- New loyalty scheme with additional benefits
- Company background
- Company performance
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- Figure 58: Casino: Group financial performance, 2011-15
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- Figure 59: Casino: Outlet data and estimated sales per outlet, 2011-15
- Retail offering
Intermarché/Netto/ITM Entreprises (Groupement des Mousquetaires)
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- What we think
- Territorial store strength focused on proximity
- Expansion of 24/7 click-and-collect points
- More generous Intermarché loyalty scheme
- Own brand drive supported by in-house R&D team
- New easier to navigate supermarket store format deployed in Portugal
- Innovative store design for French consumers who have less time to shop
- A more personalised online shopping experience
- Company background
- Company performance
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- Figure 60: Groupement des Mousquetaires (Intermarché/ITM Entreprises): European retail and supermarkets sales performance, 2013-15
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- Figure 61: Groupement des Mousquetaires (Intermarché /ITM Entreprises): European supermarket outlet data, 2013-15
- Retail offering
E Leclerc
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- What we think
- Forming buying groups to strengthen position
- Drive format continues to fuel growth
- Investment in stores and product range
- Where next?
- Company background
- Company performance
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- Figure 62: E Leclerc: Group sales performance, excl. VAT, 2011-15
- Figure 63: E Leclerc: Outlet data and sales per outlet, excl. VAT, 2011-15
- Retail offering
Schwarz Group (Lidl, Kaufland)
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- What we think
- Chasing Aldi in key markets
- Changing strategy in France
- Plans to break America
- Tentative moves online
- The Lidl shopper
- Company background
- Company performance
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- Figure 64: Schwarz Group: Group sales performance, 2011/12-2015/16
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- Figure 65: Schwarz Group: Outlet data, 2011/12-2015/16
- Retail offering
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