Table of Contents
Overview
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- What you need to know
- Covered in this Report
- Definition
- Excluded
Executive Summary
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- The market
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- Figure 1: Best- and worst-case forecast for China auto aftermarket sales value, 2011-21
- Companies and brands
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- Figure 2: Top ten players in automobile aftermarket, by sales value, 2015
- The consumer
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- Figure 3: Car ownership, July 2016
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- Figure 4: Owned car type, July 2016
- Figure 5: Car maintenance responsibilities, by gender and age, July 2016
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- Figure 6: Car usage duration, July 2016
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- Figure 7: Annual spending on maintenance, July 2016
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- Figure 8: Percentage of very satisfied car owners, by maintenance providers and service types, July 2016
- Figure 9: Annual speeding on maintenance, by service providers, July 2016
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- Figure 10: Importance of satisfaction factors, percentage of choosing ‘very important’, July 2016
- What we think
Issues and Insights
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- Are online platforms threatening existing aftermarket players?
- The facts
- The implications
- What is the car maintenance pattern of Chinese car owners?
- The facts
- The implications
- How could an aftermarket service provider be more attractive?
- The facts
- The implications
The Market – What You Need to Know
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- Steady growth of aftermarket
- Robust market drivers
Market Size and Forecast
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- A buoyant market
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- Figure 11: Best- and worst-case forecast for China auto aftermarket sales value, 2011-21
Market Drivers
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- Growing car parc
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- Figure 12: Passenger car parc in China, million units, 2010-16(est)
- Increasing maintenance spending
- Investments of online platforms
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- Figure 13: Top investments in online auto aftermarket maintenance providers, 2015
Key Players – What You Need to Know
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- The auto aftermarket in China is highly fragmented
- Both online and offline are critical for maintenance service providers
- Catering to higher frequency maintenance services
Market Share
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- The fragmented auto aftermarket
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- Figure 14: Top ten players in automobile aftermarket, by sales value, 2015
- Diversified business models of online service providers
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- Figure 15: Categories of specialised online car maintenance service providers
- Figure 16: Leading online car maintenance service providers, 2015
Competitive Strategies
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- Online strategies of auto dealers in aftermarket
- Online platforms establishing a brick and mortar presence
- Standardising working procedures
- Cooperating with insurance companies
Who’s Innovating?
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- Lower maintenance fees for ‘good’ drivers
- Emerging players focusing on daily car usage occasions
The Consumer – What You Need to Know
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- Family cars and compacts are welcomed
- Most car owners intend to use their cars for 5-6 years
- Maintenance spending grows with usage year
- Fresh car owners are valuable for maintenance service providers
- Professionalism and genuine components are the most valued
Car Ownership and Maintenance Responsibility
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- 6% of car owners have two or more cars
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- Figure 17: Number of cars owned by current car owners, July 2016
- 60% of car owners have future purchase plans
- Lion share of compacts/family cars
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- Figure 18: Car ownership by type of car, July 2016
- Female power in car maintenance
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- Figure 19: Car maintenance responsibilities, by gender and age, July 2016
The Consumer – Car Usage Duration
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- Less than four years’ usage of current car
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- Figure 20: Car usage duration, July 2016
- Car owners intend to drive their cars for another two and a half years
- Two distinct groups of luxury car owners
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- Figure 21: The number of years planning to drive current car, by car models owned, July 2016
The Consumer – Spending on Maintenance
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- An average spending of RMB 5-6K on car maintenance
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- Figure 22: Annual speeding on maintenance, July 2016
- The peak of maintenance spending appears in the fifth year
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- Figure 23: Annual spending on maintenance, by usage length and planned usage length, July 2016
- Maintenance spending varies with car model
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- Figure 24: Annual spending on maintenance, by car model, July 2016
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- Figure 25: Mintel estimated share of auto aftermarket spending, by car models, July 2016
The Consumer – Choice of Service Providers
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- 4S stores remain the key maintenance venue
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- Figure 26: Place to get maintenance, by different service providers, July 2016
- Choices vary by maintenance types
- A high proportion of DIYers are new car owners
- Experienced Drivers are stepping away from 4S stores
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- Figure 27: Place to get maintenance (selected), experienced drivers versus average, July 2016
- Online platform users spend the most
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- Figure 28: Annual speeding on maintenance, by service providers, July 2016
The Consumer –Penetration of Maintenance Providers
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- Limited loyalty in maintenance providers
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- Figure 29: Car maintenance providers used in the past 12 months, July 2016
- O2O Service Fans tend to be affluent consumers
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- Figure 30: The number of years planned to drive current car, by total car owners and O2O service fans, July 2016
The Consumer – Service Satisfaction
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- Independent stores score the lowest
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- Figure 31: Satisfaction rate, by maintenance places, July 2016
- 4S stores leads satisfaction levels across all service types
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- Figure 32: Percentage of very satisfied car owners, by maintenance providers and service types, July 2016
- Experienced Drivers more satisfied about online platforms
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- Figure 33: Satisfaction rate, by car usage years, July 2016
The Consumer – Satisfaction Factors
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- Professionalism and genuine components are most valued
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- Figure 34: Importance of satisfaction factors, July 2016
- O2O Service Fans are highly demanding
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- Figure 35: Importance of satisfaction factors, by custom group, % of very important, July 2016
The Consumer – Meet the Mintropolitans
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- MinTs contribute one fourth of the total auto aftermarket
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- Figure 36: Share of car owners and auto aftermarket spending, by MinTs and Non-MinTs, July 2016
- MinTs own better cars and replace them faster than Non-MinTs
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- Figure 37: Owned car type, by MinTs and Non-MinTs, July 2016
- MinTs contains a higher portion of O2O Service Fans than Non-MinTs
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- Figure 38: Importance of satisfaction influencing factors, by MinTs and Non-MinTs, % of very important, July 2016
- MinTs are quality service seekers
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- Figure 39: Place to get maintenance (selected), MinTs versus Non-MinTs, July 2016
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- Figure 40: Satisfaction rates on different maintenance places, by MinTs and Non-MinTs, % of very satisfied, July 2016
Appendix – Market Size and Forecast
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- Figure 41: Total sales value of auto aftermarket, 2011-21
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Appendix – Methodology and Abbreviations
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- Methodology
- Fan chart forecast
- Abbreviations
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