Table of Contents
Overview
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- What you need to know
- Areas covered in this report
Executive Summary
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- The market
- Spending and inflation
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- Figure 26: France: Consumer spending on clothing and share of all spending, 2012-16
- Channels of distribution
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- Figure 27: France: Estimated channels of distribution for clothing and footwear spending, 2015
- Sector size and forecast
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- Figure 28: France: Specialist clothing retailers’ sales and share of all retail sales, 2012-16
- Leading players
- Key metrics
- Market shares
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- Figure 29: France: Leading specialist clothing retailers’ shares of consumer spending on clothing and footwear, 2015
- Online
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- Figure 30: France: Proportion of people saying they have bought clothing or sports goods online in the last year, 2010-15
- The consumer
- Where they shop
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- Figure 31: France: Where people shopped for clothing in the past 12 months, by retailer, online/catalogue vs in-store, July 2016
- Attitudes to shopping for clothing
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- Figure 32: France: Profile of those who agree with the attitudes statements, July 2016
- Behaviours when shopping for clothing
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- Figure 33: France: Agreement with various shopping behaviours, July 2016
- What we think
Issues and Insights
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- Specialists need to up their game online
- The facts
- The implications
- Is the middle market a danger zone?
- The facts
- The implications
The Market – What You Need to Know
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- Economy showing signs of an uplift
- Clothing spending subdued
- Shoppers use a variety of retail channels
- Clothing retailers
Spending and Inflation
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- Economic recovery taking hold, boosted by consumer spending
- Clothing market is low growth
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- Figure 34: France: Consumer spending on clothing and footwear (incl. VAT), 2012-16
- Inflation
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- Figure 35: France: Consumer prices * of clothing and footwear, annual % change, 2011-15
- Figure 36: France: Consumer prices * of clothing and footwear, annual % change, January 2015-August 2016
- Market segmentation
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- Figure 37: France: Clothing market, estimated segmentation, 2011-15
- Channels of distribution
- Department stores and mixed goods
- Hypermarkets/supermarkets
- Home shopping/online (non-store)
- Other
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- Figure 38: France: Estimated distribution of consumer spending on clothing and footwear, 2015
Sector Size and Forecast
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- Total retail sales recovered in 2015, further growth forecast in 2016
- Specialists’ weak performance continues
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- Figure 39: France: Clothing specialists’ sales (excl. VAT), 2012-16
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- Figure 40: Forecast clothing specialists’ sales forecasts (excl. VAT), 2016-21
Leading Players – What You Need to Know
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- Vivarte struggling
- H&M, Zara and Mango driving growth
- Crowded middle ground
- Foreign-owned fast fashion capturing more spending
- Online growing
- But store-based retailers missing out
Leading Players
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- Vivarte in trouble
- Overcrowded middle ground
- Kiabi doing well
- Foreign fast fashion players driving growth
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- Figure 41: France: Leading clothing specialists, sales (excl Vat), 2013-15
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- Figure 42: France: Leading clothing specialists, outlet numbers, 2013-15
- Figure 43: France: Leading clothing specialists, sales per outlet, 2013-15
Market Shares
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- Figure 44: France: Leading clothing retailers, sales as % all spending on clothing and footwear, 2013-15
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Online
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- The online sector as a whole
- Shopping for clothing online
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- Figure 45: France: Proportion of people saying they have bought clothing or sports goods online in the last year, 2010-15
- Leading online players
- Specialists
- Online-only retailers
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- Figure 46: France: Leading online retailers’ estimated clothing sales (excl. Vat), 2013-15
The Consumer – What You Need to Know
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- Widespread buying behaviour
- Non-specialists as popular as specialists
- H&M leads in store-based shopping
- Online appeals to younger customers
- Overpopulated middle ground
- Online and in-store increasingly integrated
- Where they shop
- Clothes shopping near universal
- Non-specialist retailers as popular as clothing specialists
- Usage of online-only retailers lags behind Germany and Italy
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- Figure 47: France: Where people shopped for clothing in the past 12 months, by broad category, July 2016
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- Figure 48: France: Profile of who shops where, by broad category, July 2016
- Purchasers by retailer
- H&M leads, with Kiabi in second place
- Amazon popular but lower usage than in Germany, Italy and Spain
- Online-only retailers the most important non-specialist category
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- Figure 49: France: Where people shopped for clothing in the past 12 months by retailer, whether in-store or online/by catalogue, July 2016
- In-store vs online
- Kiabi the most popular store-based retailer online
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- Figure 50: France: Where people shopped for clothing in the past 12 months, online/catalogue vs in-store, July 2016
- Customer profiles
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- Figure 51: France: Profile of who shops where, July 2016
Attitudes to Shopping for Clothing
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- Consumers value integration between stores and online
- Store-based retailers need to translate in-store strengths to online
- Online-only retailers need to adapt offer too
- Delivery charges deter online shopping
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- Figure 52: France: Attitudes to shopping for clothing, July 2016
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- Figure 53: France: Profile of those who agree with attitudes statements, July 2016
Behaviours When Shopping for Clothing
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- Figure 54: France: Agreement with various shopping behaviours, July 2016
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- Figure 55: France: Profile of those agreeing with various shopping behaviours, July 2016
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Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Data sources
C&A
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- What we think
- The times they are a changing
- Weak performance in core market Germany
- Keeping up, just….
- Western Europe weak, expanding in the East
- Company background
- Company performance
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- Figure 231: C&A (Europe): Group sales performance, excl. sales tax, 2011/12-2015/16
- Figure 232: C&A (Europe): Outlet data, 2011/12-2015/16
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- Figure 233: C&A (Europe): Outlet data by country, October 2016
- Retail offering
Etam Group
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- What we think
- Etam’s extended offering drives growth
- Struggling 1.2.3 repositions following lacklustre sales
- Digital innovation at the heart of Undiz
- Company background
- Company performance
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- Figure 243: Etam Group: Group financial performance, 2011-15
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- Figure 244: Etam Group: Outlet data, 2011-15
- Figure 245: Etam Group: Store network, by region, 2014 and 2015
- Retail offering
Grupo Inditex
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- What we think
- Inditex outperforms the market
- Integrating the digital and physical experience
- Zara adopts a more sustainable approach to fast fashion
- Company background
- Company performance
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- Figure 248: Grupo Inditex: Group financial performance, 2011/12-2015/16
- Figure 249: Grupo Inditex: Share of sales, by retail brand, 2015/16
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- Figure 250: Grupo Inditex: Sales and operating profit, by major retail brand, 2011/12-2015/16
- Figure 251: Grupo Inditex: Outlet data, by region, at January 2016
- Figure 252: Grupo Inditex: Store numbers, by retail brand, at January 2016
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- Figure 253: Grupo Inditex: Outlet data, 2011/12-2015/16
- Retail offering
H&M Hennes & Mauritz
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- What we think
- Designer collaborations boost sales and strengthen fashion credentials
- Rapid store growth
- E-commerce expansion
- A one-stop shop for fashion and beauty
- Sustainable fashion initiatives
- Company background
- Company performance
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- Figure 254: H&M Hennes & Mauritz: Group financial performance, 2010/11-2014/15
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- Figure 255: H&M Hennes & Mauritz: Outlet data, 2010/11-2014/15
- Retail offering
Kiabi
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- What we think
- Company background
- Company performance
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- Figure 260: Kiabi: Group financial performance, 2011-15
- Figure 261: Kiabi: Outlet data, 2011-15
- Retail offering
Vivarte
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- What we think
- Slow to modernise in an evolving market
- Problems at the core format La Halle
- Sell, sell, sell…..
- Company background
- Company performance
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- Figure 280: Vivarte: Group sales performance, 2010/11-2015/16
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- Figure 281: Vivarte: Store numbers, 2010/11-2014/15
- Retail offering
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- Figure 282: Vivarte: Clothing brands, 2016
- La Halle
Zalando
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- What we think
- Complementing the high street leaders
- Brand focus
- Company background
- Company performance
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- Figure 283: Zalando: Group financial performance, 2011-15
- Retail offering
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