Table of Contents
Overview
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- What you need to know
- Areas covered in this report
Executive Summary
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- The market
- Spending and inflation
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- Figure 1: Spain: Consumer spending on clothing and footwear (incl VAT), 2012-16
- Market segmentation
- Channels of distribution
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- Figure 2: Spain: Distribution of consumer spending on clothing and footwear, 2015
- Sector size and forecast
- Leading players
- Key metrics
- Market shares
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- Figure 3: Spain: Leading clothing specialists’ shares of consumer spending on clothing and footwear, 2015
- Online
- The consumer
- Where they shop
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- Figure 4: Spain: The consumer: Where people shopped for clothing in the past 12 months, by retailer: Online/catalogue vs in-store, July 2016
- Attitudes to shopping for clothing
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- Figure 5: Spain: Attitudes to shopping for clothing, July 2016
- What we think
Issues and Insights
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- Specialists gaining share, but some more than others
- The facts
- The implications
- What are the opportunities for clothing online?
- The facts
- The implications
The Market – What You Need to Know
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- Clothing market delivers positive growth
- Womenswear spend grows ahead of menswear
- Clothing prices inflate 0.4%
- Clothing specialists’ sales growth accelerates
Spending and Inflation
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- Clothing market delivers positive growth
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- Figure 6: Spain: Consumer spending on clothing and footwear (incl VAT), 2012-16
- Improvements in the Spanish economy
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- Figure 7: Spain: Retail confidence and consumer confidence indicator, January 2015-September 2016
- Inflation
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- Figure 8: Spain: Consumer prices* of clothing and footwear, annual % change, 2011-15
- Figure 9: Spain: Consumer prices* of clothing and footwear, annual % change, January 2015-August 2016
- Market segmentation
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- Figure 10: Spain: Clothing, retail market segmentation, 2014 and 2015
- Channels of distribution
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- Figure 11: Spain: Estimated distribution of consumer spending on clothing and footwear, 2015
Sector Size and Forecast
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- Clothing specialists’ sales growth accelerates
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- Figure 12: Spain: Clothing specialists’ sales (excl. VAT), 2012-16
- Figure 13: Spain: Clothing specialists’ sales forecasts (excl. VAT), 2016-21
- Growth of specialists’ sector outpaces consumer spending
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- Figure 14: Spain: Clothing sector sales as a proportion of all spending on clothing, 2012-16
Leading Players – What You Need to Know
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- Inditex dominates, but Primark is growing fast
- Market share gains for Inditex, H&M and Primark
- Online development lags behind Europe, but is catching up
Leading Players
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- Sales
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- Figure 15: Spain: Leading clothing specialists, sales (excl vat), 2012-15
- Outlets
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- Figure 16: Spain: Leading clothing specialists, outlet numbers, 2012-15
- Sales per outlet
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- Figure 17: Spain: Leading clothing specialists, sales per outlet, 2012-15
Market Shares
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- Figure 18: Spain: Leading clothing specialists, market shares, 2012-15
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Online
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- The online channel
- Shopping for clothing online
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- Figure 19: Spain: Proportion of people saying they have bought clothing or sports goods online in the last year, 2010-15
- Leading online players
- Where people shop online
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- Figure 20: Spain: Where people shopped for clothing online in the past 12 months, by retailer, July 2016
- Revenues
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- Figure 21: Spain: Leading online retailers, estimated online sales of clothing and footwear (Ex VAT), 2013-15
The Consumer – What You Need to Know
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- H&M and Zara close the gap with El Corte Inglés
- Opportunity for specialists online
- Need for more transitional clothing
- Opportunity for digital personal styling initiatives
- Young consumers are active on their smartphones while in store
Where They Shop
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- H&M and Zara close the gap on El Corte Inglés
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- Figure 22: Spain: Where people shopped for clothing in the past 12 months, by retailer, whether in-store or online/by catalogue, July 2016
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- Figure 23: Spain: Where people shopped for clothing in the past 12 months, by retailer, in-store or online/by catalogue, July 2016
- Sports goods retailers important to the clothing market
- Opportunity for specialists online
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- Figure 24: Spain: Where people shopped for clothing in the past 12 months, by broad category, July 2016
- El Corte Inglés attracts an older demographic
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- Figure 25: Spain: Profile of who shops where, by retailer across all channels, July 2016
Attitudes to Shopping for Clothing
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- Opportunity for digital personal styling initiatives
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- Figure 26: Spain: Attitudes to shopping for clothing, July 2016
- Need for more transitional clothing
- Stores remain a key source of inspiration
Behaviours When Shopping for Clothing
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- Young consumers are active on their smartphones while in store
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- Figure 27: Spain: Agreement with various shopping behaviours, July 2016
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Data sources
C&A
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- What we think
- The times they are a changing
- Weak performance in core market Germany
- Keeping up, just….
- Western Europe weak, expanding in the East
- Company background
- Company performance
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- Figure 28: C&A (Europe): Group sales performance, excl. sales tax, 2011/12-2015/16
- Figure 29: C&A (Europe): Outlet data, 2011/12-2015/16
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- Figure 30: C&A (Europe): Outlet data by country, October 2016
- Retail offering
El Corte Inglés
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- What we think
- Online service offering stands out
- El Corte Inglés targets female teen market
- Sfera develops international partnerships to fuel growth
- Company background
- Company performance
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- Figure 31: El Corte Inglés: Group financial performance, 2011/12-2015/16
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- Figure 32: El Corte Inglés: Outlet data, 2011/12-2015/16
- Retail offering
Etam Group
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- What we think
- Etam’s extended offering drives growth
- Struggling 1.2.3 repositions following lacklustre sales
- Digital innovation at the heart of Undiz
- Company background
- Company performance
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- Figure 33: Etam Group: Group financial performance, 2011-15
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- Figure 34: Etam Group: Outlet data, 2011-15
- Figure 35: Etam Group: Store network, by region, 2014 and 2015
- Retail offering
Grupo Cortefiel
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- What we think
- Company background
- Company performance
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- Figure 36: Grupo Cortefiel: Group financial performance, 2011/12-2015/16
- Figure 37: Grupo Cortefiel: Outlet data, 2011/12-2015/16
- Retail offering
Grupo Inditex
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- What we think
- Inditex outperforms the market
- Integrating the digital and physical experience
- Zara adopts a more sustainable approach to fast fashion
- Company background
- Company performance
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- Figure 38: Grupo Inditex: Group financial performance, 2011/12-2015/16
- Figure 39: Grupo Inditex: Share of sales, by retail brand, 2015/16
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- Figure 40: Grupo Inditex: Sales and operating profit, by major retail brand, 2011/12-2015/16
- Figure 41: Grupo Inditex: Outlet data, by region, at January 2016
- Figure 42: Grupo Inditex: Store numbers, by retail brand, at January 2016
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- Figure 43: Grupo Inditex: Outlet data, 2011/12-2015/16
- Retail offering
H&M Hennes & Mauritz
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- What we think
- Designer collaborations boost sales and strengthen fashion credentials
- Rapid store growth
- E-commerce expansion
- A one-stop shop for fashion and beauty
- Sustainable fashion initiatives
- Company background
- Company performance
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- Figure 44: H&M Hennes & Mauritz: Group financial performance, 2010/11-2014/15
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- Figure 45: H&M Hennes & Mauritz: Outlet data, 2010/11-2014/15
- Retail offering
Kiabi
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- What we think
- Company background
- Company performance
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- Figure 46: Kiabi: Group financial performance, 2011-15
- Figure 47: Kiabi: Outlet data, 2011-15
- Retail offering
Primark/Penneys
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- What we think
- The most popular clothing retailer
- Inevitable slowing of growth
- Facing a triple threat
- Lack of transactional website is hurting it
- Devaluation of pound set to hit margins
- Company background
- Company performance
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- Figure 48: Primark/Penneys: Group financial performance, 2011/12-2015/16
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- Figure 49: Primark/Penneys: Outlet data, 2011/12-2015/16
- Retail offering
Zalando
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- What we think
- Complementing the high street leaders
- Brand focus
- Company background
- Company performance
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- Figure 50: Zalando: Group financial performance, 2011-15
- Retail offering
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