Holidays - Marketing The Travel Business - UK - April 1999
Holidays - Marketing The Travel Business - UK - April 1999

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Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer


Introduction Definitions and Methodology
Summary of Key Report Findings
The Holiday Business Environment
Holidays - The Domestic Market
Holidays - The Foreign Market
The Supply Structure
Holiday Marketing Strategies
Quantitative Consumer Research
Qualitative Consumer Research
The Future