“Children’s likes and dislikes have the biggest influence on food bought for them by parents, which on the face of it poses a challenge for brands embracing a healthier proposition. However, parents and kids alike attach a very high importance to having a healthy diet. New or reformulated products, such as those containing less sugar or contributing to a child’s 5-a-day, therefore have much to gain from catering ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Issues and Insights
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Foods Bought in Household and Those Bought Specifically for Children
Factors Influencing Choice of Food for Children
Behaviour Relating to Children’s Eating Habits
Attitudes towards Children’s Eating Habits
Meal and Snack Eating Habits of Children
Children’s Behaviour and Attitudes in Relation to Food
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands – What You Need to Know
Launch Activity and Innovation
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – Launch Activity and Innovation
26th February 2019
“Boding well for the new campaign from Veg Power, initiatives to boost children’s vegetable consumption through competitions and recipes are likely to meet with broad parental approval. However, some of the campaign’s messages have been criticised and co-operation from supermarkets is crucial if it is to be fully effective.” 
29th June 2018
“Jordan’s launching its first ever children’s cereal range should increase the brand’s appeal among families with younger children though delivering a combination of healthy nutrition for parents and character-themed fun for the kids.” |
Interest in healthier foods for kids a key opportunity
