“With volumes sales of sweets expected to continue to fall, the onus is on companies to encourage trading up within the category. The premium end of the market, however, remains underdeveloped – despite strong consumer demand – creating ripe opportunities for innovation in this area. High quality ingredients, sophisticated flavours, artisanship and provenance of ingredients can all play important roles in denoting a premium status.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Issues and Insights
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Size and Segmentation
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Usage of Sweets and Gum
Behaviours relating to Sweets and Gum
Interest in Innovation in Sweets
Attitudes towards Sweets
Associations with Different Textures of Sweets
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands – What You Need to Know
Market Share
Launch Activity and Innovation
Advertising and Marketing Activity
Appendix – Market Size and Forecast
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – Launch Activity and Innovation
26th September 2018
“Recent sugar confectionery launches from M&S focusing on UK provenance, artisanship and sophisticated alcohol-inspired/-infused flavour profiles are perfectly placed to meet demand for more premium, adult-centric sweets.” 
30th April 2018
“With sales of both chewing gum and sugar confectionery facing tough times, the move to combine the best elements of both – offering consumers a candy-esque experience in a sugar-free gum – looks to be a smart move and brings a much-needed dose of excitement to the gum market.”
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Sophisticated flavours can take sweets into a foodie domain
