Magazines - UK - December 2017
Magazines - UK - December 2017

“Once again, overall print circulation figures do not make for pleasant reading. However the recent success of some print sectors, notably current affairs, does hint at a brighter future for some print titles than is often predicted. While magazines will obviously be investing heavily in developing and diversifying their digital offerings, they shouldn’t neglect attempts to tap into the same consumer sentiment that has brought about the print book ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary
Issues and Insights

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

The Market – What You Need to Know
Market Size and Forecast
Market Segmentation

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – What You Need to Know
Magazine Readership by Genre and Format
Paying for Magazines
Content Preferences
Attitudes towards Magazines
Social Media Engagement with Magazines
Magazine Reader Behaviour

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Companies and Brands – What You Need to Know
Launch Activity and Innovation
Brand Research – Current Affairs Magazines
Brand Research – Women’s Magazines

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – Market Size and Forecast