Black consumers are estimated to spend $10.9 billion dollars on non-alcoholic beverages in 2017, a 2.3% increase vs 2016. Carbonated beverages rank first in sales among Black households, even while these consumers switch to healthier as well as naturally sweet beverages to quench their thirst and please their palate. Black consumers like to see a wide breadth of new and innovative beverages where they usually shop, and are ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
The Black Population by the Numbers
Market Size
Market Breakdown
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Black Consumers’ Beverage Purchase Change
Attitudes toward Non-alcoholic Beverage Consumption
Non-alcoholic Beverage Purchase Influencers
Non-alcoholic Beverage Association by Occasion
Non-alcoholic Beverages Purchase Barriers
Perceptions of Non-alcoholic Beverages
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
What’s Happening with Carbonated Beverages
What’s Happening with Bottled Water
What’s Happening with Juice
What’s Happening with Tea
What’s Happening with Coffee
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – The Market
Appendix – The Consumer
28th August 2018
“PepsiCo’s recent product launches and company acquisitions demonstrate their commitment to healthier beverage options in order to stem soda sales losses.” 
30th April 2018
“Carbonated soft drinks are in a sales decline, and drink companies are relaunching brands with new formulas to ignite interests among a new consumer base.”
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Black household spend on beverages will reach $10.9 billion in 2017
