"Although a commonly purchased food, the hot dogs and sausages category struggled in 2017. Consumers perceive products in the category to be too processed and unhealthy. Brands can try to combat negative health perceptions with product reformulation and free-from claims. However, players in the category may do better to communicate product convenience, versatility, taste, and affordability, all strong suits for hot dogs and sausages according to category participants."
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Perspective
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Hot Dog and Sausage Purchase
Sausage Format Purchase
Hot Dog and Sausage Purchase Drivers
Hot Dog and Sausage Behavior
Hot Dog and Sausage Occasions
Hot Dog and Sausage Attitudes
Hot Dog and Sausage Innovation
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
Company and Brand Sales of Hot Dogs and Sausages
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – The Market
Appendix – Key Players
24th July 2018
“In an effort to counter the stigmas that processing can lend to foods, brands are turning to free-from claims that convey that quality ingredients are used.” – Hot Dogs and Sausages – US, October 2017 
28th February 2018
“Consumers are exhibiting flexible lifestyle and dietary behavior, incorporating protein alternatives in their diets along with traditional animal proteins. In order to appeal to flexitarians who consume both animal and alternative proteins, meatless brands will need to prioritize product development that replicates the taste, texture, and flavor of the real ... |
Pricing, health issues, and seasonality chip away at category
