Attitudes Toward Technology and the Digital World - US - November 2017
Attitudes Toward Technology and the Digital World - US - November 2017

"The digital world has been integrated into daily lives in ways only science fiction could have predicted 50 years ago. While internet connectivity and the rapid pace of innovation have mostly had a positive impact on people’s lives, it is difficult for people to fully trust technology to perform tasks or keep information secure without some human supervision. Educating the public on technology that will change habits and behaviors ...

more
Report Price:
£3254.83
|
$4395.00
|
€3662.99
Download:

Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Factors
Market Perspective

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Feelings toward Emerging Technology
Benefits of New Technology and the Digital World
Perceptions of Innovations
Trust in Artificial Intelligence
Personal Information Trust
Dependence on Technology
Issues with Technology
Privacy and Security
Consumer Segmentation

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Trends – What You Need to Know
What’s Positive?
What’s Negative?

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – Correspondence Analysis
Appendix – The Consumer