"Luxury brands will need to gain market share for growth in a stagnant market, and Millennials will be the key demographic for success. Brands will need to not only compete with each other but also compete with entry-level brands as they become increasingly sophisticated and advanced driver safety systems gain widespread adoption across all brands."
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Perspective
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Purchase Intent
Luxury Intent
Luxury Reasons
Luxury Brand Perceptions
Attitudes toward Car Ownership
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
Luxury Car Sales by Brand
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – Key Players
29th June 2018
“Lincoln has updated its’ midsize crossover model with a new name and a new look, but it'll come at a higher price. The crossover formerly known as the MKX will now be called the Nautilus, which is a better fitting nameplate to go alongside the Lincoln Navigator. The ... 
30th April 2018
“The Lincoln Motor Company and sbe, a global lifestyle hospitality company, have announced the two companies will collaborate to offer guests access to a Lincoln Navigator and Lincoln Continental during their stay at sbe properties across the US. This strategic partnership gives sbe an additional luxury offering to differentiate themselves ...
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Luxury auto market landscape
