Black moms are the head of the family within many households. She works, mostly because she has to, even though her role as mom is her greatest accomplishment and primary responsibility. She is raising her kids with confidence, although she would prefer to be able to devote more time to their emotional development. Household work is a chore she would rather hand off to someone else or at least share ...
Download:
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Black Moms by the Numbers
Market Perspective
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Profile of Black Moms by Age
Black Moms’ Survival
Black Moms’ Priorities
What Makes Black Moms Different
Targeting Black Moms
Black Moms’ Attitudes toward Motherhood
Black Moms’ Product Purchases
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Characteristics – What You Need to Know
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – Consumer
31st January 2018
“Procter & Gamble (P&G) strengthens their support of their primary marketing target, moms, with messaging that demonstrates how her love helps children overcome bias and adversity.”
|
Financial matters top Black moms’ concerns
