"As a commonly purchased food, cookies continue to grow, but at a modest pace from 2016-17. Mintel expects continued yet limited growth through 2022 as smaller segments better-for-you and premium cookies grow with differentiated positioning and unique flavors and formats. Elements of health may appeal to some consumers, but the majority of innovation should be focused on more indulgent flavors and formats that consumers want to see more of in ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Perspective
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Cookie Purchase
Cookie Behavior
Cookie Occasions
Cookie Attitudes
Cookie Attributes
Cookie Innovation
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
Company and Brand Sales of Cookies
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – TURF Analysis
Appendix – The Market
Appendix – Key Players
19th April 2018
“As consumers look for added nutrients and functions in their food and drinks, protein has become a popular nutrient to highlight thanks to its ability to keep consumers fuller longer, boost energy, and help build muscles. High protein cookies work to satisfy those seeking indulgent occasions while offering functionality and ... 
5th December 2017
“Taking a cue from menus and foodservice, packaged cookie brands find success with offering unique and sometimes gimmicky LTO flavors. Particularly in indulgent categories, promotional products serve to create excitement as well as inspire trial and ancillary sales.” – Cookies – US, August 2017
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Modest category growth 
